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Crayon Competitive Intelligence Blog

Why Product Marketing Onboarding Should Start with Competitive Intelligence

Guest Blogger on Tue, Jul 14, 2020

The following post was written by Rebecca Geraghty. Rebecca Geraghty is a B2B product marketer and communicator refining her craft for a decade and counting. Seeing product marketing from different vantage points at global corporations including Canon to early-stage startups, she is an observer of the skills, strategies and success factors to navigate this ever-evolving role. Committed to helping inspire the next generation making their way in the field, she writes for the Product Marketing...

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The New Normal: 3 Lessons on Competitive Intelligence in the COVID-19 Era

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Lauren Kersanske on Fri, Jul 10, 2020

There is no adequate way to express the effect COVID-19 has had on society. It’s changed the way we live and the way we work. Competitive intelligence (CI) might seem like an “extra” in the time of...

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Competitive Battlecards 101: Building Your Battlecards

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Emily Dumas on Wed, Jul 8, 2020

Markets are becoming more competitive, and it’s adding extra hurdles for sales teams to jump over to close deals. As more companies emerge that have the same goal as you, sell a similar product, and...

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Competitive Intelligence Spotlight Series: Ben Wunderman

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Emily Dumas on Thu, Jul 2, 2020

Crayon's Competitive Intelligence Spotlight is an interview series where we chat with intelligence professionals to get a glimpse into their careers and gain unique insight into competitive strategy....

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13 Sales Enablement Tools to Increase Your Competitive Win Rate

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Emily Dumas on Tue, Jun 30, 2020

Arming your sales team with the tools, skills, and resources they need to win competitive deals is a critical step in growing revenue. Sales enablement is the process of providing your sales team...

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Analyzing Your Competitive Landscape: 4 Case Studies

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Emily Dumas on Fri, Jun 26, 2020

Conducting a competitive analysis can be time-consuming. It takes time to gather intelligence, analyze the insights, share data, and integrate your findings into your strategy. However, if you’re...

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6 Strategies for Partnering with Sales for Better Battlecards

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Ellie Mirman on Tue, Jun 23, 2020

You’ve crafted amazing battlecards. They have the latest intelligence, crisp messaging, and deep information on each competitor. And yet the sales team doesn’t adopt them. They have their own...

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How to Take a Snapshot of your Competitive Landscape

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Lauren Kersanske on Fri, Jun 19, 2020

“Can you give me a quick overview of the competitive landscape?”

Unless you have an in-depth and current competitive analysis on-hand, you might find yourself slightly panicked at this sudden...

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3 Reasons Why Marketing Leaders Should Prioritize Competitive Intelligence

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Emily Dumas on Wed, Jun 17, 2020

There are only so many hours in a day, and there are a lot of tasks that marketing teams tackle on a daily basis. When we think about competitive intelligence (CI), we most commonly think about its...

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Product Marketing Spotlight Series: Lisa Gonzalez

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Emily Dumas on Thu, Jun 11, 2020

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this...

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