Shannon De Marco
With Crayon for nearly four years, Shannon DeMarco drives product and go-to-market strategy at Crayon by turning market insights into roadmap priorities, launch materials, and sales enablement. She’s built programs that surface customer perspectives and works across teams to make sure customers have the resources and insights they need to succeed with their compete programs.
We Predicted Our Competitor's Product Launch Before They Even Hit ‘Publish’
And turned it into a competitive advantage before their team even reposted the teaser. Yesterday, Klue’s CEO posted a teaser on LinkedIn: "...tomorrow, we're dropping something that's going to change ...
Google Drive Integration is Now Here for Crayon Users
Competitive intel doesn’t only live in platforms — it lives in scattered files: win/loss interviews, pricing comparisons, analyst PDFs, and internal teardowns. With Crayon’s new Google Drive ...
Connecting Competitive Intel to Enterprise AI with API and MCP
Reps Are Asking AI. Are They Getting the Right Answers? Crayon Can Help The world of competitive enablement is evolving fast, driven by the influx of AI tools entering the workplace. Sales reps and ...
Crayon Launches First Competitive Intelligence MCP Server
Now your AI tools can truly compete. Go ahead. Type it in: “How do we beat Competitor X?” Whether it’s ChatGPT, Glean, Copilot, or Claude — chances are, you’ll get something like: “According to their ...
Custom Insights Is Here — Bringing Your Intel Into The Full CI Picture
A few years ago, most competitive intelligence was built from public data — competitor websites, product pages, reviews, analyst reports — plus the occasional piece of field intel from sellers. It ...
You Don’t Need More Battlecards. You Need Crayon’s GTM Slack Insights.
If you're in product marketing, sales enablement, or competitive intelligence, chances are you’ve heard a lot about automated battlecards lately. Everyone’s racing to build them faster, cleaner, and ...
New from Sparks: AI-Powered Analysis, Delivered Straight to Your Sales Tools.
Your competitive content just got a whole lot smarter. We’re rolling out a powerful new capability for Crayon Sparks: the ability to automatically publish curated analysis directly into Battlecards ...
Mastering Prompt Engineering for Competitive Intelligence
Unlock the potential of AI in competitive intelligence by mastering prompt engineering techniques that drive smarter, faster insights. The Crucial Role of Prompt Engineering in CI One of the standout ...
Modern Battlecards: The Blueprint for Sales Enablement That Works
Sales enablement is evolving — fast. The rise of AI, the shift toward real-time competitive selling, and the increasing complexity of go-to-market motions have changed the role battlecards play ...
Women in CI: Defining the Future of Competitive Intelligence
Competitive Intelligence helps businesses navigate evolving markets and stay ahead of the competition. At the heart of this work are incredibly talented professionals—many of them women—who are ...
3 Key Takeaways from Our GTM in the AI Era Webinar
There’s no question that generative AI is rewriting the rules of go-to-market strategy. But while the technology is evolving at breakneck speed, most GTM teams are still figuring out how to harness ...
Outdated Battlecards are a Thing of the Past: Automate Your Compete Program With Sparks Content
Every PMM knows the drill: A sales rep pings you before a call—“How do we compete against [Competitor]?” or “Do we have a battlecard on them?” You drop what you're doing, dig through your compete ...
Crayon Introduces AI-Powered Competitor Website Analysis
Your competitors’ websites are central hubs of information — and intelligence. They reveal critical details about shifts in positioning, pricing, and go-to-market strategies. But keeping track of ...
2024 in Review: From AI Breakthroughs to the Launch of the AI Toolkit
We will look back on 2024 as the year that artificial intelligence revolutionized competitive enablement. We have finally hit the critical paradigm shift. The changes weren’t just about advancing ...
How to Run a Competitive Intelligence Platform as a Team of One
In 2024, it’s quite possible that your CI team has gotten smaller, or the amount of time you can dedicate to the program has decreased. Organizations are trying to do more with less, but while ...