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Madison Blask
Madison Blask is a Content Marketing Senior Specialist at Crayon, where she creates compelling content that converts. Prior to joining Crayon, Madison worked as a Senior Copywriter at CXD Studio, a proudly women-owned creative agency based in Boston, MA.
How do you Conduct a Competitive Audit?
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Few things are more intimidating than the prospect of an audit. You know, those mildly invasive processes in which someone from an SEO consultancy or the IRS or some other authoritative three letter ...
Scaling Your Competitive Intelligence Team? Start Here
What does the compete department at your company look like? Is competitive intelligence the responsibility of one person? Two people? A whole team? Odds are, your CI program is just a fraction of one ...
Competitor Tracking 101: Identifying the Competition and Your Biggest Questions Answered
The Olympic podium. Bookish teens jockeying for valedictorian. The couples on the cusp of a $50K payday on British reality TV phenomenon Love Island. There is nothing more fundamentally human than ...
Podcast Episode: Taking a Tiered Approach to Your Competitive Landscape
Another month is here and you know what that means — a brand new episode of Into the Fray: The Competitive Intelligence Podcast! In our latest installment, podcast host, Erik Mansur (our VP of ...
Podcast Episode: Creating a Win/Loss Program That’s Repeatable and Actionable
June is here and with it comes a brand new episode of Into the Fray: The Competitive Intelligence Podcast! In our latest installment, podcast host, Erik Mansur (our VP of Product Marketing), sat ...
Competitive Intelligence in the Financial Services Industry
In recent years, the financial services industry has undergone massive and near-constant change. First, the COVID-19 pandemic altered our spending habits completely. In response, businesses that had ...
Crayon Customer Corner: How Mend Uses Crayon Integrations to Empower their Sales and Marketing Teams
In our third installment of the Crayon Customer Corner, we chatted with Geoffrey Gibson — Vice President of Sales at Mend and a three-time (!!) Crayon user. After successfully leveraging Crayon at ...
The Competitive Intelligence KPIs You Need To Be Tracking
So, you’ve gone through all the work of implementing competitive intelligence. You’re off to the races — tracking, analyzing, and activating valuable intel left and right… now what? Implementing a ...
Podcast Episode: The Past, Present, and Future of Competitive Intelligence
May has arrived. Do you know what that means? We have a brand new episode on Into the Fray: The Competitive Intelligence Podcast! In our latest installment, podcast host, Erik Mansur (our VP of ...
How to Measure Product Launch Success: 12 KPIs You Should Be Tracking
According to Harvard Business School, of the approximately 30,000 new products launched each year, about 95% fail. Of course, the product failure rate varies from one industry to another—for example, ...