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CRAYON COMPETITIVE
INTELLIGENCE BLOG

John Judge

John Judge

John Judge is our SVP of Sales here at Crayon, responsible for ensuring that forward-thinking companies have the technology they need to build sustainable competitive advantages. Previously, he was the SVP of Sales at WordStream, a provider of digital advertising technology.

How to Win More Competitive Deals (and Lose With Dignity)
John Judge

John Judge on Mon, Jul 18, 2022

Competitive deals are emotional. How could they not be? You’re in sales because you like to win and make money. Competitors get in the way of both. I don’t care how senior you are—when a competitor ...

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How Well Does Your Sales Team Pivot?
John Judge

John Judge on Fri, Aug 28, 2020

Remember not long ago when we’d never heard of Dr. Anthony Fauci, had no idea what Zoombombing was, only occasionally worried about getting the flu? We came into 2020 like we do most years, with ...

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