Try Sparks! Crayon's New AI Analysis Tool is Transforming Compete Programs
Crayon AI curates, filters, and analyzes the most important competitive insights—so you don't have to.
Stop drowning in intel overload. Sparks automatically turns compete data into actionable enablement assets for your revenue teams. Analyze sales calls to find common objectives, run a SWOT analysis on news and reviews, or summarize win-loss takeaways from competitive deals. Sparks provides unlimited ways to analyze and summarize your compete data.
Daily calls between your revenue teams and customers and prospects are a treasure trove of competitive intel. With Call Clips for Gong (Chorus, Clari, and other call recording software tools to be released soon), Crayon AI summarizes the a-ha competitive moments – objections, winning talk tracks and more. Enable your team by adding clips to battlecards, sharing to Compete Hub, or tagging reps for a important training moments.
NEW: With Sparks, you can also analyze hundreds of call mentions in seconds to find common themes, strengths, weaknesses, and more.
Moderns sales reps want content on their terms. Crayon Answers helps your team go beyond battlecards with immediate, conversational answers to their most pressing questions.
While battlecards form the basis of a good compete program, reps don't always have the time or appetite for long-form content. They just want the answer to a question. Crayon Answers gives reps access to battlecard data in real-time including strengths, weaknesses, pricing models, and more.
Crayon identifies, summarizes, and sends relevant insights to you based on your unique competitive landscape.
Crayon uses generative AI to automatically create ready to share summaries of news articles, blog posts, and press releases.
You don't have to lift a finger as Crayon automatically classifies new intelligence into more than 80 subcategories.
Crayon uses natural language processing (NLP) to grade the sentiment of insights on a scale.
Crayon uses a machine learning (ML) model to dynamically score intelligence based on its impact in your market.
Crayon tracks trends across your competitors' digital footprints and alerts you when a significant anomaly occurs.
Crayon has tracked millions of web page changes with automatic annotations as they happen.
Director of Market & Competitive Intelligence @ Affinity
"Sparks from Crayon has been a game-changer in my role as market and competitive intelligence lead at Affinity. I love how Sparks instantly analyzes and summarizes competitive intelligence. Now key members of our GTM team are using Sparks — providing our organization with quick access to important insights they can leverage in competitive opportunities."
Get a demo to see how companies get significant time back in their day through the power of automation.