Competitive
Enablement.
Supercharged.

Sparks: the Industry's First and Only AI-based Research & Analysis Tool

Stop drowning in intel overload. Sparks automatically turns compete data into actionable enablement assets for your revenue teams. Analyze sales calls to find common objectives, run a SWOT analysis on news and reviews, or summarize win-loss takeaways from competitive deals. Sparks provides unlimited ways to analyze and summarize your compete data.

Call Clips: Never Miss an Insight from a Sales Call...Ever

Daily calls between your revenue teams and customers and prospects are a treasure trove of competitive intel. With Call Clips for Gong (Chorus, Clari, and other call recording software tools to be released soon), Crayon AI summarizes the a-ha competitive moments – objections, winning talk tracks and more. Enable your team by adding clips to battlecards, sharing to Compete Hub, or tagging reps for a important training moments. 

NEW: With Sparks, you can also analyze hundreds of call mentions in seconds to find common themes, strengths, weaknesses, and more. 

Crayon Answers: Your Gen AI Compete Assistant

Modern sales reps want content on their terms. Crayon Answers helps your team go beyond battlecards with immediate, conversational answers to their most pressing questions. 

While battlecards form the basis of a good compete program, reps don't always have the time or appetite for long-form content. They just want the answer to a question. Crayon Answers gives reps access to battlecard data in real-time including strengths, weaknesses, pricing models, and more. Learn more about Crayon Answers. 

Crayon Picks

Crayon identifies, summarizes, and sends relevant insights to you based on your unique competitive landscape.

AI-Powered Summarization

Crayon uses generative AI to automatically create ready to share summaries of news articles, blog posts, and press releases.

Automatic Tagging

You don't have to lift a finger as Crayon automatically classifies new intelligence into more than 80 subcategories.

Sentiment Analysis

Crayon uses natural language processing (NLP) to grade the sentiment of insights on a scale.

Importance Scoring

Crayon uses a machine learning (ML) model to dynamically score intelligence based on its impact in your market.

Anomaly Detection

Crayon tracks trends across your competitors' digital footprints and alerts you when a significant anomaly occurs.

Website Tracking

Crayon has tracked millions of web page changes with automatic annotations as they happen.