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Crayon helps you understand your competitive environment so your revenue team can more effectively compete.

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Unmatched Competitive Intelligence

Not enough time to manage a CI program? Yeah, we’ve been there. With Crayon, you can quickly access the most critical information about any competitor, both online and offline, all in one place.

  • Advanced artificial intelligence and machine learning algorithms proactively flag information that you can’t miss
  • Focus on the most actionable information from millions of sources
  • Stay attuned to market trends and opportunities through real-time insight and historical analysis
Learn more about what we track
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Maximize your Revenue Potential

Outmaneuver your rivals with powerful software that puts crucial intel in the hands of your team without needing additional headcount. Activate your competitive edge and reap the rewards with software focused on boosting revenue and customer retention.

  • Distribute relevant data with a streamlined, scalable platform accessible to anyone.
  • Amplify CI wherever your team already works through integrations with Slack, Teams, Salesforce, and more.
  • Tailor automated alerts and sharable newsletters to your organizations needs.
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Turn Intelligence into Revenue

Help your revenue team drive more wins, reduce churn, and better differentiate against your fiercest competitors.

  • Arm your revenue team with intelligence at critical moments throughout the sales and renewal processes.
  • Focus on mission critical metrics like win rate and influenced revenue, elevating your competitive discipline.
  • Build a culture of competitive intelligence that encourages your entire organization to share intel in real-time.
Learn how this can impact your business
Rob bois


Senior Director of Product Marketing at Fuze
Crayon makes our team more scalable. Given limited time and resources, Crayon enables us to leverage larger scale intelligence and cut through the noise other tools have presented. Crayon also finds intelligence we never would have found before.

Track all of your competitive intel, all in one place

Don't miss out on anything important: monitor a competitor's complete digital footprint, catching any update that happens—either on or off their website


Automatically track more than 100 types of intel across millions of unique data sources


Stay on top of everything: pricing updates, messaging pivots, team changes, SEC filings, and more


Combine insights from both your rival’s digital footprint and intel from your team in the field

Look deeper, learn more, win constantly

All that time you used to invest in manual research? Spend it working on something that really moves the needle: competitive analysis.


View weekly, monthly, quarterly, and yearly perspectives to identify meaningful trends


Create word clouds to understand the messaging that each rival is putting out into market


Dive deep into specific sub-categories to help give every department ways to activate CI

Now, put that all CI data to work

Drive tangible business impact through a user interface and CI deliverables that can help you win more deals, retain more customers, and dominate your market


Label, star, pin, and comment on insights to highlight key findings and add important context 


Share insights by email, Slack, or PDF, or export to CSV for deeper analysis and reporting


Customizable reports, battlecards, and weekly digests make it easy to distribute curated CI

dominic litten


Chief Marketing Officer at Budget Dumpster
Crayon gives us every type of intel we need to gain a competitive edge across our efforts. There’s something for every stakeholder - from content to positioning to news and more - everything we need to drive marketing decisions.

It’s time to Compete Like You Mean It.

Request a demo of Crayon’s award-winning competitive intelligence platform and start building a sustainable business advantage.