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Crayon Competitive Intelligence Blog

Mackenzie Colcord

Mackenzie Colcord
Mackenzie Colcord is a Content Marketing & Community Specialist at Crayon, the software-driven competitive intelligence platform that enables B2B companies to grow their market share. Prior to joining Crayon, Mackenzie worked as an Account Executive at a public relations and marketing agency, Trevi Communications.
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Recent Posts

Product Marketing Spotlight Series: Mitchell Comstock

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Mackenzie Colcord on Fri, Sep 17, 2021

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this edition of the Product Marketing Spotlight Series, we shine the light on Mitchell Comstock of LeadIQ.  

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8 Sources of Competitive Intelligence to Keep Tabs On Your Industry Rivals

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Mackenzie Colcord on Fri, Sep 10, 2021

While your company may have a strong grasp of what’s happening internally, understanding what’s happening externally in your marketplace is critical for sound decision-making. This is where...

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Product Marketing Spotlight Series: Elvis Lieban

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Mackenzie Colcord on Fri, Sep 3, 2021

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this...

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16 of Our Favorite B2B + B2C Product Advertising Examples

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Mackenzie Colcord on Fri, Aug 27, 2021

As your market saturates, connecting with your target audience becomes increasingly difficult. With each new competitor that pops up, you have to work that much harder to say something...

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Women in Sales at Crayon

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Mackenzie Colcord on Mon, Aug 16, 2021

As Crayon fiercely commits to our diversity, equity, and inclusion initiatives, it has furthered our discussion around women in sales. Women represent only 39% of the workforce in sales despite women...

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A Marketer’s Guide to Conducting Social Media Competitive Analysis (Free Template Included)

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Mackenzie Colcord on Wed, Aug 11, 2021

There are tons of moving parts when it comes to keeping up with your competitors’ digital footprints. Tracking your rivals’ social media movements, in particular, is critical due to its widespread...

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Your Guide to Creating Customer Case Studies (+ Some Show-Stopping Examples)

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Mackenzie Colcord on Wed, Jul 28, 2021

Teams are constantly looking for ways to stand out in crowded markets. Customer case studies may be just the differentiator companies have been seeking to give them that competitive edge. Not only do...

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How to Create an Effective Competitive Comparison Landing Page

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Mackenzie Colcord on Wed, Jul 14, 2021

No matter your industry or your product, your company likely has dozens of rivals (if not hundreds)—some of them direct competitors, some of them indirect competitors, and some of them aspirational...

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Your Guide to Conducting a Successful Competitive Product Analysis

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Mackenzie Colcord on Thu, Jul 1, 2021

To be successful in a crowded marketplace, it is important to understand the competitive advantages of your company’s solution against its alternatives. Enterprises must be well-versed in their...

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How to Gain Valuable Insight From Your Competitor’s Website

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Mackenzie Colcord on Fri, Jun 25, 2021

According to our 2021 State of Competitive Intelligence Report, 99% of survey respondents found value in monitoring their competitors' website changes. Between messaging and team changes, pricing and...

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