Crayon's Spark Agent changed how competitive teams work.

Instead of manually tracking updates and constantly updating battlecards, teams now have the power of AI to analyze competitive intelligence in seconds, then automatically push polished outputs directly to sellers.

But as powerful as Crayon's AI is, competitive messaging is rarely “set it and forget it.”

There are always small adjustments that matter:

• Tightening talk track copy.
• Swapping a word to better reflect approved positioning.
• Cutting a story that doesn’t resonate internally.

Those edits used to be one-off. Now they’re permanent.

Today, we’re introducing Refine — the next evolution of Sparks.

What Refine Does

Refine turns one-time edits into permanent upgrades, applying your changes to every future Spark automatically.

Instead of regenerating or rewriting prompts, you can highlight a section, add guidance in your own words, and immediately see those updates reflected.

From that point forward, Sparks remembers your refinement and over time, your competitive content becomes sharper and more actionable. With clearer positioning and tighter talk tracks, your team is better equipped in competitive deals. Crayon is the only competitive enablement platform that allows teams to directly improve AI outputs.

 A Big Step for Sparks

Sparks already automate the hardest part of competitive work: analyzing large volumes of intelligence and turning it into structured, seller-ready output.

Refine builds on that foundation.

It allows you to embed your expertise directly into the automation layer. Instead of reviewing and re-adjusting similar content, you make the improvement once and Sparks carries it forward.

This is part of a bigger shift for us: moving from powerful AI generation to compounding AI intelligence. Every interaction in Crayon should make your compete program stronger.

How Compete Teams Are Actually Using Refine

Here are a few real examples of refinements customers have been making:

Tightening positioning language: Swapping specific words or phrases to better reflect internal terminology.

Standardizing product descriptions: Updating how a product or capability is described so that future Sparks consistently reflect the latest positioning and strategic narrative.

Calibrating Claims: Adjusting language to better match how your team wants to position strengths, scope, or impact, keeping competitive messaging accurate and intentional.

Removing outdated storylines: Cutting sections that no longer reflect the current strategy and ensuring they don’t resurface.

Improving formatting consistency: Even something as simple as ensuring every story title ends with a period, applied automatically across future outputs.

These aren’t dramatic changes. They’re the kinds of edits you’d normally make in the margin before sharing something with sales.

Refine makes sure you only have to make them once. From there, Sparks carry your standards forward automatically.

See Refine in Action

🎥 Watch a quick walkthrough from Shan below to see Refine in action.

Or, explore it yourself with our interactive tour here.

Want to see more?

Book a Crayon demo and we’ll show you how Sparks, now with Refine, help competitive programs scale without sacrificing control.