Anand Patel
Anand Patel has played the role of both a product marketer and product manager in the fintech and software space, and currently is a Sr. Product Marketer at TeamSnap, a sports management platform. His involvement with payment technology, at TeamSnap and Paysafe, has shifted his view from positioning for sales to positioning for usage. He believes that more product marketers need to consider product adoption as a key metric for their role.
4 Components of the Product Marketing Loop
The definition of product marketing is often debated. Each company and person may have a different definition, but there are typically four core components involved in successful product marketing: ...