A successful product launch is a machine with many moving parts—it requires focus, clear-thinking, and organization to successfully pull it off. While many product marketers are laser-focused on external communication, internal communications often don’t get the same level of care. Internal communication is essential to a successful product launch. It aligns the entire company on a single message, which makes the launch itself much more successful.
As a product marketer, you’re definitely...
A competitor analysis encompasses many different facets of your competitor’s business—revenue, product, marketing, sales, engineering, organizational structures, and more. But there’s something to be...
This post is part two in our Battlecards 101 Series. Click here to read part one.
Imagine that you spent hours upon hours building an informative and detailed battlecard for your sales team. Now...
There is no adequate way to express the effect COVID-19 has had on society. It’s changed the way we live and the way we work. Competitive intelligence (CI) might seem like an “extra” in the time of...
“Can you give me a quick overview of the competitive landscape?”
Unless you have an in-depth and current competitive analysis on-hand, you might find yourself slightly panicked at this sudden...
Messaging is a core part of your company’s DNA. It’s not simply a list of the 3-5 features that make your product great—it’s the story that communicates the value you provide to customers day in and...
Competitive Intelligence (CI) is growing. According to the recent State of Competitive Intelligence Report, more than half (57%) of businesses have CI teams of two or more dedicated CI professionals,...
Win/loss analysis is a critical component of competitive intelligence (CI). Understanding who you are winning (or losing) against and why helps inform how you position and differentiate yourself...
If a business wants to maintain any sort of competitive advantage, having a competitive intelligence (CI) function is crucial. But how are businesses doing CI today? How much are they investing, and...
These past couple of months, I’ve had the privilege of speaking at the Product Marketing Community events to talk about how product marketers can leverage competitive insights to drive revenue....
