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Lauren Kersanske

Lauren Kersanske

Lauren Kersanske is Senior Marketing Manager at Crayon, the market and competitive intelligence company. Prior to Crayon, she was the Senior Demand Generation Manager at Cybereason, where she built and led digital strategy across the team including campaigns, lead nurturing, conversion optimization, ABM, and more. Previously, she was the Marketing Director at Hexadite, a cybersecurity startup acquired by Microsoft for $100 million, and HubSpot, as Lead Nurturing Manager for North America. Lauren loves the (good) chaos of startup life, and plans on doing it again and again.

RECENT POSTS BY Lauren Kersanske

Competitive Objection Handling: How to Fight Against Competitor Claims
3 Lessons from Product Marketing Experts That Will Take Your Career to the Next Level
4 Steps for Conducting an Impactful Competitor Analysis
Product Marketers: Include These Three Things In Your Next Sales Meeting
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About Crayon
Crayon is a market intelligence platform that helps businesses track, analyze, and act on everything happening outside their four walls. Track a company's complete digital footprint across 100+ types of market intelligence with Crayon's competitive analysis tools.

See the latest market research and competitive intelligence benchmarks in the 2019 State of Competitive Intelligence Report.

Competitive Intelligence | Competitive Analysis | Product Marketing | Sales Enablement | Market Intelligence
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