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Crayon Competitive
Intelligence Blog

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Erik Mansur

Erik Mansur

Erik Mansur is our VP of Product Marketing here at Crayon, responsible for overseeing go-to-market strategy, customer marketing, branding & visual design, and, of course, competitive intelligence. A storyteller throughout his career, Erik had stints in radio (as a DJ), print (as a layout guy), and concerts (as a digital marketer) before spending 10 years living that #startuplife at Nanigans and WordStream.

The State of Competitive Intelligence In 2022: 3 Remarkable Trends
Erik Mansur

Erik Mansur on Wed, Feb 23, 2022

Five years. When David Bowie sang those two words, over and over again, in the final moments of Ziggy Stardust’s opening track, his point was that five years is not a lot of time. And, sure, in the ...

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Influenced Revenue: How CI Practitioners Can Prove—and Amplify—Their Impact On Sales
Erik Mansur

Erik Mansur on Wed, Jan 26, 2022

Over the past decade, marketing organizations at enterprise companies have grown from being perceived as cost centers built around soft metrics to being highly respected drivers of measurable ...

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