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Your Seat at the Table Awaits: Introducing the Architect Certification Course

A lot of smart, creative people have taken the lead on competitive intelligence and found themselves trapped in a vicious cycle:

competitive intelligence cycle

It’s not an infinite cycle, of course—it does, eventually, come to an end:

competitive intelligence cycle

To break this cycle, you have to answer a question: Why is no one using the content I give them?

Generally, there are three answers to this question:

  1. They don’t think they need it.
  2. It’s not easily accessible.
  3. It’s not relevant.

The world’s best CI programs make relevant insights easily accessible to enthusiastic consumers.

You can do the same. You can create a world-class CI program. You can break the cycle.

competitive intelligence cycle

Ready to take your first step?

Introducing the Architect certification course

In February, we launched Crayon Academy with the Activator certification course: an introduction to CI for B2B companies.

Today, you can enroll in the Architect certification course: a guide to creating a meaningful and measurable CI program.


Created in collaboration with Sam Rinaldo, Senior Market Intelligence Analyst at ZoomInfo, the Architect course consists of four lessons:

  1. The 3 Pillars of a Successful CI Program
  2. Making the Case for an Official CI Program
  3. Creating a Competitive Culture
  4. Making the Case for a CI Software Tool

By the time you finish that fourth lesson, you’ll be well-equipped to make a long-lasting impact on your company—an impact that everyone, including those in the C-suite, can see and understand.

Just like the Activator course, the Architect course is 100% free. And upon your completion of the course, you’ll be awarded a certificate that you can add to your LinkedIn profile with just two clicks.

competitive intelligence certificate

Cool? Cool. Enroll in the Architect course today.

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Conor Bond
Conor Bond is on the marketing team at Crayon. If, for whatever reason, you were to rip his headphones off his head and put them on yourself, you’d probably hear Weakened Friends or Charli XCX.