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Crayon Competitive Intelligence Blog

Maggie Nichols

Maggie Nichols
Maggie Nichols is a Demand Generation Senior Specialist on the Crayon marketing team.

Recent Posts

NEW DATA: 70% of Businesses Have CI Teams of 2 or More Dedicated Professionals

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Maggie Nichols on Tue, Mar 23, 2021

As the folks here at Crayon combed through the results of our 2021 State of Competitive Intelligence Report, an exciting theme jumped out at us: Competitive intelligence (CI) programs are growing, they’re growing fast, and they’re more important to their organizations than ever before.

It was only a year ago that 58% of businesses told us they had CI teams of two or more dedicated professionals. Today, that figure is up to 70% — a 21% year-over-year increase in the number of businesses with CI...

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