As the folks here at Crayon combed through the results of our 2021 State of Competitive Intelligence Report, an exciting theme jumped out at us: Competitive intelligence (CI) programs are growing, they’re growing fast, and they’re more important to their organizations than ever before.
It was only a year ago that 58% of businesses told us they had CI teams of two or more dedicated professionals. Today, that figure is up to 70% — a 21% year-over-year increase in the number of businesses with CI...