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Crayon Competitive Intelligence Blog

Ellie Mirman

Ellie Mirman
Ellie Mirman is CMO at Crayon, the market and competitive intelligence company that enables businesses to track, analyze, and act on everything happening outside their four walls. Prior to Crayon, she was VP Marketing at Toast, where she built and led the marketing function across demand gen, content marketing, product marketing, branding, and customer advocacy. Previously, she held multiple marketing leadership positions at HubSpot during its growth from 100 customers to IPO. Ellie loves working at the intersection between Marketing, Sales, and Product, and building marketing from startup to scale-up.
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Recent Posts

How to Prioritize the Never-Ending List of Product Marketing Initiatives

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Ellie Mirman on Tue, May 19, 2020

Product marketing job descriptions can vary significantly from one company to the next… and sometimes even seem like they vary from one day to the next. That’s because product marketers wear many hats and are constantly going between radically different tasks and stakeholders. From crafting messaging in one moment to analyzing product usage data the next to demoing the latest product feature on a sales call a moment later, product marketers serve many internal and external customers in very...

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How to Deliver Competitive Intelligence to Executive Leadership

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Ellie Mirman on Thu, Apr 30, 2020

Executive leadership makes critical business-directing decisions every day. In order for those decisions to be sound, executives need a clear view of the competitive landscape and how the company...

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10 Online Events & Resources for Product Marketing & Competitive Intelligence Pros

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Ellie Mirman on Tue, Apr 14, 2020

The entire tech world, and many other industries, are suddenly grounded at home, working remotely. Events have been postponed or canceled, but we’re all still hungry to learn and develop. On top of...

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How to Brief Executive Leadership on Major Market Events

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Ellie Mirman on Tue, Mar 24, 2020

First, a PSA: The coronavirus is having a massive impact on every community across the globe due to its novel and highly contagious nature. Please practice social distancing, staying home whenever...

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Benchmark Your CI Investment: Differences Between Small Businesses and Enterprises

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Ellie Mirman on Wed, Feb 26, 2020

Sophisticated competitive intelligence (CI) programs are not built overnight. They require investment - in the form of people, budget, and time - that likely isn’t available on day one. Effective CI...

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CI Experts Weigh In: How to Drive Engagement on CI Deliverables

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Ellie Mirman on Wed, Jan 29, 2020

Competitive landscapes are fast-moving and complex. Professionals specialized in this field learn the best practices in capturing and analyzing competitor moves and translating that into effective...

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2020 State of CI Report: New Data Shows 94% of Businesses Are Now Investing in Competitive Intelligence

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Ellie Mirman on Tue, Jan 14, 2020

Today, we’re excited to share the results of the third annual market and competitive intelligence research study, the 2020 State of Competitive Intelligence report. This is the largest study on the...

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Competitive Intelligence Planning for 2020: 15 Questions to Answer in Your Annual Plan

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Ellie Mirman on Mon, Dec 23, 2019

The new year is right around the corner and, with that, 2020 planning is kicking off. For the competitive intelligence (CI) professionals out there, how are you adjusting your CI program plans? How...

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How to Leverage the Top 10 Types of Competitive Intelligence

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Ellie Mirman on Thu, Dec 19, 2019

Competitive intelligence (CI) is hardly new—heck, it’s been around as long as businesses have had competitors. However, just because it’s old doesn’t mean it’s any easier. In our current age, ...

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16 Questions to Answer in Your Product Marketing Plan

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Ellie Mirman on Fri, Dec 13, 2019

As the new year inches closer and closer, it’s time to dive into the oh-so-beloved activity of building a marketing plan. OK, maybe it’s not so beloved - after all, it can be daunting and challenging...

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