You’ve crafted amazing battlecards. They have the latest intelligence, crisp messaging, and deep information on each competitor. And yet the sales team doesn’t adopt them. They have their own processes, their own strategies, the habits you can’t seem to break. They simply trust their own first-hand experiences more than the guidance handed over in a battlecard.
The reality is that the sales team’s first-hand experience is incredibly valuable when it comes to testing and validating competitive...
