Product marketing job descriptions can vary significantly from one company to the next… and sometimes even seem like they vary from one day to the next. That’s because product marketers wear many hats and are constantly going between radically different tasks and stakeholders. From crafting messaging in one moment to analyzing product usage data the next to demoing the latest product feature on a sales call a moment later, product marketers serve many internal and external customers in very...
Executive leadership makes critical business-directing decisions every day. In order for those decisions to be sound, executives need a clear view of the competitive landscape and how the company...
The entire tech world, and many other industries, are suddenly grounded at home, working remotely. Events have been postponed or canceled, but we’re all still hungry to learn and develop. On top of...
First, a PSA: The coronavirus is having a massive impact on every community across the globe due to its novel and highly contagious nature. Please practice social distancing, staying home whenever...
Sophisticated competitive intelligence (CI) programs are not built overnight. They require investment - in the form of people, budget, and time - that likely isn’t available on day one. Effective CI...
Competitive landscapes are fast-moving and complex. Professionals specialized in this field learn the best practices in capturing and analyzing competitor moves and translating that into effective...
Today, we’re excited to share the results of the third annual market and competitive intelligence research study, the 2020 State of Competitive Intelligence report. This is the largest study on the...
The new year is right around the corner and, with that, 2020 planning is kicking off. For the competitive intelligence (CI) professionals out there, how are you adjusting your CI program plans? How...
Competitive intelligence (CI) is hardly new—heck, it’s been around as long as businesses have had competitors. However, just because it’s old doesn’t mean it’s any easier. In our current age, ...
As the new year inches closer and closer, it’s time to dive into the oh-so-beloved activity of building a marketing plan. OK, maybe it’s not so beloved - after all, it can be daunting and challenging...
