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Introducing Crayon Answers: The Industry's First Gen AI Compete Assistant for your Revenue Team

In today's fiercely competitive sales landscape, two-thirds of open deals are head-to-head with competitors. Yet, traditional competitive enablement is falling short. Battlecards, while essential, have become table stakes.

Battlecards are a foundational piece of your compete program, but adoption can be a challenge. Sales reps often find it difficult to quickly locate and extract the precise information they need during critical moments. Clearly, there has to be a more efficient way for sales teams to access critical insights—faster and more intuitively.

That’s where we come in.

Introducing Crayon Answers: The FIRST Gen AI Compete Assistant for Sales

Beyond Battlecards: Crayon Answers transcends traditional battlecards with an innovative approach to how sellers leverage their compete assets. Built from the ground up, it’s designed to drive a significant increase in seller adoption and competitive wins.

By simply asking questions, reps can access the latest insights on competitors, including strengths, weaknesses, pricing models, and more. Crayon Answers taps into your competitive assets to provide real-time, conversational answers to any query. Additionally, Crayon Answers assists in crafting compete content, ensuring that your intelligence remains sharp and relevant.


Crayon Answers updated screenshot for the blog

The more specialized and detailed content you add, the smarter Crayon Answers gets, enhancing its ability to deliver top-notch responses, tailored to each sales situation. By continuing to develop and update your battlecards, you ensure that Crayon Answers has a robust foundation of high-quality information to draw from, making it an even more powerful tool for your sales team. This synergy between detailed battlecards and Crayon Answers' advanced AI capabilities ensures your sales reps are always equipped with the most accurate and relevant insights, driving higher win rates and more successful outcomes.

Our Competitive Edge

Traditionally in the competitive enablement market, vendors have focused on solely on battlecards, constantly refining their format and design to make them more "snackable" in hopes of boosting adoption. This approach is outdated and ineffective. The solution isn't about making battlecards easier to navigate; it’s about addressing the real needs of sales reps and bridging the gap between CI and sales. 

Crayon Answers Integrated with Slack and Teams

Communication is king, and internal messaging platforms like Slack and Teams is where it happens. Crayon Answers seamlessly integrates with Slack and Teams, making it even easier for sales reps to get answers. Just type /crayon followed by your question, and within seconds, you'll have your answer—ready to share with the team. (See below for a typical competitive pricing question a rep might ask in Slack).

Screen Shot 2024-07-24 at 11.23.07 AM

[Answers in Microsoft Teams coming Q3] 

Boost Your Sales Team's Performance

Managing a competitive intelligence program is demanding, with a constant influx of repetitive questions that can drain your time and resources. Crayon Answers revolutionizes this process by making your sales team more self-sufficient. It automates repetitive inquiries, allowing reps to quickly get the information they need without constant hand-holding. This frees you to focus on higher-level strategic tasks that drive your compete program forward.

Beyond just improving efficiency, Crayon Answers offers valuable insights through its analytics capabilities. It tracks the questions your reps ask most frequently, giving you a clear view of their information needs and any gaps in your competitive enablement. With this data, you can easily identify areas for improvement, refine your compete content, and ensure your sales team is always equipped with the most relevant and up-to-date information. This dual benefit of automation and analytics not only enhances the effectiveness of your compete program but also empowers your sales team to achieve greater success.

Transform your Team with Crayon Answers

Crayon Answers is transforming the way sales teams access competitive intelligence, making it faster, smarter, and more effective. By integrating advanced generative AI, Crayon Answers transforms your compete program, enabling instant access to precise, actionable insights. No longer will your sales reps lose valuable time struggling to find the right information at critical moments.

With Crayon Answers, your team can leverage real-time intelligence that is tailored to their immediate needs, driving higher adoption rates and significantly improving competitive wins. The seamless integration with tools like Slack ensures that answers are always just a query away, enhancing productivity and efficiency.

Embrace the future of compete enablement and empower your sales reps to crush the competition. Crayon Answers not only streamlines your competitive intelligence efforts but also provides the analytics needed to continuously improve and adapt your strategy. Experience the transformative power of Crayon Answers today, and watch your sales team's performance soar as they gain the competitive edge needed to win in today's fast-paced market. Don't wait— stay ahead of the competition with Crayon Answers.

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Sheila Lahar
Sheila Lahar is the VP of Content Marketing here at Crayon, responsible for making sure that everything we publish is unique, compelling, and valuable. Prior to joining Crayon, she built successful content marketing programs at a number of B2B SaaS companies, including Flatfile, Datto, and Eloqua.
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