No matter what industry you’re in, it’s important to keep learning, growing, and developing new skills. Great product marketers have a wide range of skills and responsibilities, so there are many relevant resources that could help someone progress in their career.
We asked product marketing experts what they think are the most valuable product marketing resources and here’s what they said.
These books cover a wide range of topics from marketing, to sales, to product, to general skill building. These books are important reads for product marketers of all skill levels.
Crossing the Chasm is a staple in your business book library, telling you everything you need to know for bringing your product to the market and reaching mainstream customers. This book is a top recommended book by product marketing experts, and will definitely be a key resource for all of your future product launches and scaling your business.
Start With Why is a popular book that is commonly referenced within the business world. The theme of this book is to help figure out why someone does the things that they do not what they do. What is the WHY behind it all? Why are people motivated to do their daily jobs? In a product marketing application, this book is a great read for someone who understands what your company does, and what your product is, but not why it matters. This book is a good book for developing leadership skills, team building, and brand awareness.
The title of this books says it all - this book is your guide for writing killer content. It’s important for product marketers to be great storytellers, which includes writing content for product launches, marketing collateral, and sales collateral. This guide will literally be your go-to for content writing and storytelling.
This is a great book for anyone interested in startups, especially those who are looking to create a new and innovative product. This book is all about finding new ways to do things that no one has thought about before, so that we can innovate and create new products.
The saying “all marketers are liars” is probably one that you’ve unfortunately heard before. Why do people say that? Marketers have gotten the reputation of twisting stories and tricking consumers, leading today’s audiences to be quite skeptical. Seth Godin wrote this book to combat this challenge - sharing how and why all marketers should be more authentic. Looking to connect with your user base in an authentic way? This book will show you how.
Breakthrough Advertising is a book about marketing, persuasion, copywriting, and human behavior. These skills are all highly important for a product marketer to know, understand, and use on a day-to-day basis. This book is a staple resource for all marketers and advertisers that will help you level up these foundational skills.
Ogilvy on Advertising is a great book for marketers, advertisers, and copywriters. Though this book was written in the 1980’s, its main themes still ring true today. The lessons in this book are valuable for anyone who has to sell a product, whether that be traditional advertisers or product marketers.
Pragmatic Marketing is your one-stop-shop for all things product marketing. Used by many (if not all) product marketing professionals, this organization has helpful resources such as their blog, articles, webinars, magazines, ebooks, and training courses that help product marketers learn, grow, and advance in their career.
Mind The Product is a great resource for conferences, job listings, networking opportunities, news, and training. This site is another widely used product management and product marketing website. This site was mentioned multiple times when we surveyed the product marketing community.
ShareBird is an online forum focused on product marketing topics. You can browse whatever topics you find most relevant, such as sales enablement or product launches. You can engage with other professionals, follow topics and conversations, and get email digests surrounding the topics you care most about. This site is highly valuable if you’re looking to connect and learn from like-minded product marketers.
This B2B research and advisory firm does more than focus on product marketing. In fact, it’s built for B2B executives from all backgrounds within an organization. They offer an abundance of information on their blog focused on marketing, sales, innovation, and growth, and host events to discuss B2B marketing best practices.
Conferences & Meetups
Product Marketing Community Conference
This conference is one of the biggest product marketing conferences in North America. The conference meets in multiple cities across the US and Canada. Each conference is packed with sessions led by different product marketers, sharing case studies and best practices. This is a great opportunity to hear new stories, strategies, and connect with like-minded individuals. This is definitely a conference you don’t want to miss!
Product Marketing Peer Groups
Product marketing peer groups are a great way to connect with local product marketers, share struggles and success stories, network, and learn new product marketing strategies. If you’re in the Boston area, MassTLC has a great meetup for product marketers. Small groups of product marketers meet to discuss different product marketing topics. Each meeting is a different discussion, hosted by different product marketing leaders around the city.
Mind The Product Conferences
Mind the Product leads conferences internationally for product managers all around the globe. They offer training courses to help both companies and individuals build the best products, innovate, and make meaningful impacts.
Learning from the LinkedIn Community
LinkedIn groups are a great resource for connecting with other product marketers. LinkedIn groups are forums where you can ask for advice, engage in discussion, get free resources, and learn new things about product marketing. Here are some of Crayon’s favorite groups.
The Jobs to Be Done Theory is a highly discussed in product marketing because it’s an in-depth theory about knowing your customers - a key skill for product marketers. Check out the article and books that have been inspired by the article to learn how to be more customer-focused.
Leveraging these resources will be highly beneficial to your product marketing strategy. What are your favorite product marketing resources? Let us know in the comments below!