What if your sales and marketing teams didn’t have to hunt for competitive intelligence — what if it was served to them automatically, exactly when they needed it? That’s the transformation underway at Vasion.

Vasion, a software-driven print automation company, recognized a growing challenge: their competitive intelligence (CI) efforts felt too manual and under-utilized across sales, marketing, and product. Additionally, their prior CI tool was cumbersome and the team needed to deliver fresh intel — quickly.

Enter Crayon. With Crayon’s AI-powered CI platform, including tools like Crayon Sparks and Crayon Answers, Vasion revamped its approach. The product marketing team (who owns compete) ensures that intel is instantly accessible across the team, integrated natively into sales tools like Slack and Salesforce. The result? Real-time intel, high adoption, and smarter selling — with two of their newest battlecards now among the most viewed across the company.

Thanks to this shift:

• Sellers go to Crayon Answers to get to their competitive questions responded to in seconds — no digging required. 

• Vasion ships new battlecards more rapidly, keeping intel fresh and relevant.

• The CI program has become the go-to source for competitive truth, boosting confidence in head-to-head deals.

If you’re curious how a modern CI program can move from “nice-to-have” to a true revenue engine, Vasion’s story is a powerful example.

👉 Dive into the full case study to learn how Crayon helped Vasion transform their compete program.