Ken Schwarz
Ken is the Managing Principal of PSP Enterprises, a win/loss consultancy in Lexington, Massachusetts. Ken Manages all aspects of win/loss interviews and analysis for high technology clients. Ken draws from his 25 years of experience in enterprise IT sales, marketing, product development, and service delivery at HPE/SimpliVity, Pegasystems, GE Digital, and Progress Software.
10 Best Practices for a Successful Win/Loss Program
The hypercompetitive New York Yankees owner George Steinbrenner said it best: “Winning is the most important thing in my life, after breathing. Breathing first, winning next.” In business as in ...