In our Behind the Curtain webinar series, we’re pulling back the layers on how GTM teams are using AI tools. Here at Crayon, AI isn’t just a buzzword, but a daily part of how our own teams operate. 

During the second session in this series, CPO Jon White, Marketing Manager Shannon DeMarco, and Director of Sales Cam Siegel hosted a live, practical look at how we’re using AI in the wild. Here’s what stood out, and why it matters for any go-to-market teams looking to harness AI (not just talk about it).

From Blank Canvas to First Draft: DALL·E and the New Creative Process

Jon kicked things off with a live demo of DALL·E, Open AI’s image generation tool, showing how our product and marketing teams use AI-generated images to move quickly from idea to concept. Need a fresh UI mockup? Want a visual for a blog before design resources are free? DALL·E lets us skip the “blank slide panic” and gives every team member the confidence to get started.

This isn’t just about speed—it’s about getting everyone involved in the creative process, not just those who can design from scratch. In a world where every GTM moment is more competitive, fast ideation isn’t a luxury, it’s a requirement.

Crayon in Action: Just as we use DALL·E for internal brainstorming, our customers use Crayon’s Sparks feature to generate competitive deliverables and battlecard updates, leveraging AI to keep insights and assets fresh.

Prototyping Without the Backlog: Bolt Bridges the Gap

Next, Jon walked through Bolt—a platform for rapid prototyping. By pairing Bolt with DALL·E outputs, he built interactive user flows in minutes, turning abstract ideas into tangible experiences that teams can actually react to. When product, marketing, and sales can see and feel new features sooner, feedback gets sharper and priorities get clearer. That’s a game-changer for any roadmap.

Brand-Driven Content at Scale + GPTs for Branding: Figma Make + Custom GPT

Marketing Manager Shannon De Marco demoed how she combines a custom GPT (trained on Crayon’s brand guidelines) with Figma Make—to generate on-brand, animated graphics for campaigns. The prompts are carefully written to reflect Crayon’s tone and style, then handed off to Figma Make to bring them to life.

This means marketing can go from “idea” to “animated asset” in less time—and always stay on-brand. No more bottlenecks, no more style inconsistencies.

Crayon in Action:
We bring that same spirit to our customer-facing tools. Crayon Answers and live Tiles keep enablement content updated and perfectly tailored to your industry and team needs—so you can deliver the right message, every time.

Smarter Context, Deeper Insights: Claude + Multi-Channel Prompting

Jon returned to highlight how Claude, with multi-channel prompting, is taking us beyond single-stream AI outputs. By pulling context from Slack, email, and CRM, we’re able to generate recaps and action plans that actually reflect everything happening with an account.

For us, this means less “did you see this?” and more proactive moves from every function.

Crayon in Action:
Crayon customers use our multi-source research and Answers AI to aggregate, analyze, and distribute the insights that drive real competitive wins. When you see the whole picture, you can act faster and smarter.

Let’s Build Smarter—Together

AI isn’t a replacement for great teams, but it’s quickly becoming their most valuable partner. At Crayon, we’re here to help you unlock that partnership—across product, sales, marketing, and beyond.

Curious how we could help your team?

Let's talk, or check out a demo of our latest AI features. And if you missed Behind the Curtain — Part 2, the full replay is available here.