Now your AI tools can truly compete. 

Go ahead. Type it in:

“How do we beat Competitor X?”

Whether it’s ChatGPT, Glean, Copilot, or Claude — chances are, you’ll get something like:

“According to their website, Competitor X is a well-established player in the market. To compete effectively, highlight your unique value and stay focused on customer outcomes.”

It’s not totally wrong. But it’s definitely not competitive enablement.

It’s vague. It’s safe. And it’s exactly the kind of answer your reps are getting when they start their day inside the AI tools they’ve come to rely on.

Because let’s be honest: these tools are everywhere now.

• Reps ask ChatGPT how to handle an objection.
• Marketers use Glean to chase down positioning statements.
• Enablement teams roll out internal copilots powered by LLMs.

These tools are powerful. They’re intuitive.

But here’s the catch:

AI is only as good as the data behind it.

And right now, it doesn’t know your competitors. It doesn’t know your differentiators. It doesn’t know what actually wins deals in your space.

But Crayon does. And now, your AI tools can too.

Built for Compete. Built to Connect.

Crayon was built on a simple belief: Competitive intelligence should meet reps where they are.

That’s why we’ve made it easy to bring your compete content into every corner of your go-to-market stack, across systems your team already uses, every single day.

• Tech Stack: Salesforce, HubSpot, Gong, Clari Crayon syncs with the systems at the heart of your revenue engine.
• Messaging: Whether your reps live in Slack, Microsoft Teams, Gmail, or Outlook, CI from Crayon is right there when they need it — no context switching.
• Enablement: Crayon allows for data backed content creation - delivering dynamic battlecards, AI-powered insights, and real-time alerts directly into the tools your reps use every day.

Crayon isn’t just integrated. It’s embedded across your entire GTM motion — from CRM, to messaging, to enablement, and more. All of it, purpose-built for compete.

And now we’re going even further — into the enterprise AI stack.

The First Competitive Intelligence APIs and MCP Server

Now every part of your go-to-market stack — including modern AI tools — can be fueled by Crayon.

With the industries first MCP Server, you can plug your CI into:

• ChatGPT (via OpenAI functions or wrappers)
• Glean and other enterprise search tools
• Microsoft Copilot and Google Gemini
• Internal chat interfaces in Slack or Teams
• Custom-built AI assistants or sidebars
• And so much more.

And you control what gets pushed in: battlecards, win/loss stories, competitor profiles, objection handling, customer proof points — anything you already manage in Crayon.

Which is Right for You? 

What Does This Actually Do?

Your reps get the right answer in the right moment, no matter what tool they are using. Instead of vague generalities, reps get specific insights that help them win.

That’s what happens when AI tools have your compete content behind them.

Companies Are Already Powering AI 

This isn’t a concept. It’s already happening.

Intercom wanted to make competitive insights more accessible — not just for their sales team, but across the entire org. Using Crayon’s API, they connected battlecard content directly into Glean, allowing reps to surface relevant competitive intel alongside the tools they already use. The exciting result? A boost in battlecard engagement, not a drop.

ZoomInfo has been focused on enabling reps with more curated, deal-specific guidance. By connecting Crayon’s API to their internal AI agents, they’ve made it possible for sellers to get instant answers in Slack — and receive competitive content tailored to the exact deal they’re working. No digging, no delays.

The Role of Compete Is Changing — and Crayon is at the Forefront

AI is reshaping how go-to-market teams work. That change isn’t coming — it’s already here.

But while the tools have evolved, the need for effective competitive enablement hasn’t gone anywhere. In fact, it’s more important than ever. The difference now is where that intel needs to live — inside the AI platforms and workflows your teams already use.

That’s what Crayon is built for.

We’re not here to compete with AI. We’re here to power it.

Our APIs and MCP Server are part of a larger shift in how we think about delivering intelligence: more connected, more contextual, and more immediate.

As the tools evolve, so will we.

Ask ChatGPT How to Beat Your Top Competitor

Go ahead. Ask it.

If you like what you see, you probably already have Crayon connected.

If you don’t, we should talk.

Connect Crayon to Your AI Stack → Book a walkthrough!