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Crayon Competitive Intelligence Blog

Ceillie Clark-Keane

Ceillie Clark-Keane
Ceillie Clark-Keane is Head of Marketing for Building Ventures, a VC firm focused on funding and mentoring early-stage startups in the built environment space. Previously, Ceillie led content strategy for Unstack and managed the award-winning blog at WordStream.

Recent Posts

7 Ways to Make a More Effective Message Map

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Ceillie Clark-Keane on Thu, May 27, 2021

Let’s face it—your product doesn’t sell itself. Most products just don’t. That’s why product marketing focuses on defining the positioning for your solution and the messaging your team should use to talk about it with potential customers.

One key component of making sure this happens? The message map.

Whether you’re looking to improve your message maps or getting started putting your first one together, here are some tips to make this an essential product marketing resource for your whole team.

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