--- title: "Build a World-Class Competitive Enablement Program: A ... | Crayon" description: Learn to build a world-class competitive enablement program with actionable steps, key metrics, and tips to empower your sales team to win more deals. image: https://www.crayon.co/hubfs/Blog%20post%20image%20for%20the%20CXO%20guide%20-%20600x400.png --- ![Close](https://www.crayon.co/hubfs/Header%20Images/close-ic.svg) # The 2026 State of Competitive Intelligence report is here See what separates the programs that win. **[Read the report](https://www.crayon.co/state-of-competitive-intelligence-2026?utm_source=website-banner&utm_medium=announcement&utm_campaign=soci-2026)** [![CRAYON, Inc](https://www.crayon.co/hubfs/Logo.svg) ![CRAYON, Inc](https://www.crayon.co/hubfs/Logo.svg) ](https://www.crayon.co/) - [Product](https://www.crayon.co/competitive-intelligence-analysis) - [Crayon AI](https://www.crayon.co/product/crayon-ai) - [Aggregate](https://www.crayon.co/product/aggregate) - [Organize](https://www.crayon.co/product/organize) - [Publish](https://www.crayon.co/product/publish) - [Enable](https://www.crayon.co/product/enable) - [Measure](https://www.crayon.co/product/measure) - [Integrations](https://www.crayon.co/integrations) - [Resources](https://www.crayon.co/resources) - [Library](https://www.crayon.co/resources) - [Blog](https://www.crayon.co/blog) - [Case Studies](https://www.crayon.co/case-studies) - [Battlecard Templates](https://www.crayon.co/success/modern-battlecard-blueprint) - [AI Toolkit](https://www.crayon.co/ai-toolkit) - Company - [About Us](https://www.crayon.co/about) - [Careers](https://www.crayon.co/careers) - [Partner Directory](https://www.crayon.co/partners) - [Get a Demo](https://www.crayon.co/get-a-demo) - [Log In](https://app.crayon.co/login/) ## Crayon Competitive Intelligence blog [Back to all posts](https://www.crayon.co/blog) # Build a World-Class Competitive Enablement Program: A CXO’s Guide ![Picture of ](https://www.crayon.co/hubfs/JonahWEBSQ.jpg) [ Jonah Lopin](https://www.crayon.co/blog/author/jonah-lopin) on Thu, Oct 10, 2024 Reading Time: 2 mins - - - - [mailto:info@example.com?&subject=&cc=&bcc=&body=https://www.crayon.co/blog/build-a-world-class-competitive-enablement-program-a-cxos-guide%0A](mailto:info@example.com?&subject=&cc=&bcc=&body=https://www.crayon.co/blog/build-a-world-class-competitive-enablement-program-a-cxos-guide%0A) In today’s business landscape, hyper-competition is the norm. A staggering 94% of companies report that their markets have become more competitive over the past year, a trend that has compounded over the last decade. For the average enterprise, 66% of sales opportunities are now competitive, with many companies facing competition in nearly 100% of their deals. But here’s the catch: these competitive deals are also your best opportunities, as they close at five times the rate of non-competitive deals. ### The Problem: Companies Aren’t Winning Enough Competitive Deals What deeply concerns CXOs is that 75% of buyers perceive all the vendors they evaluate as virtually identical, and the average enterprises rates themselves just 1.7 out of 5 in competitive selling – a dismal rating compared to other go-to-market (GTM) functions. The reality is that while the sales pipeline is fiercely competitive, most businesses aren’t adequately prepared to compete and win. ### What Our Guide Will Show You The new CXO’s guide, "Building a World-Class Enablement Program," provides an actionable blueprint to transform your competitive enablement efforts. Here’s what you’ll discover: 1. **The 5 Flaws of Old-School Competitive Programs** Learn why traditional compete strategies fail and how to sidestep these common pitfalls to give your team a competitive edge. 2. **Competitive Strategy vs. Competitive Enablement** Understand the critical distinction between strategy and enablement. While strategy sets the direction, enablement empowers your sales team with the tools and insights they need to execute and win. 3. **Building a Competitive Enablement Function** Get practical advice on structuring your enablement program, including scope, staffing, and core workflows to ensure every sales rep is armed to outperform competitors. 4. **Measuring Success** Explore best practices for establishing key performance indicators (KPIs) and effectively measuring program impact to demonstrate the value of your competitive enablement efforts. ### Why This Matters In an era where buyers are inundated with choices, differentiation isn’t just important – it’s essential. Your ability to enable your sales team with the right competitive insights and tools can be the difference between closing a deal and losing it to a competitor. By focusing on actionable enablement rather than just strategy, you’ll empower your sales team to identify true buying signals and close more deals. ### Download the Guide If you’re ready to take your competitive enablement program to the next level, [download the full guide now.](https://www.crayon.co/building/competitive-enablement-program-guide?utm_source=blog&utm_medium=organic&utm_campaign=701rl00000obqtiial&utm_term=blog&utm_content=guide)  ![Picture of ](https://www.crayon.co/hubfs/JonahWEBSQ.jpg) ![](https://www.crayon.co/hubfs/Website_Assets/Images/author-frame-1.png) [ Jonah Lopin](https://www.crayon.co/blog/author/jonah-lopin) Jonah Lopin is our Chief Executive Officer here at Crayon, a company that he co-founded in 2015 to help businesses see and seize opportunities for competitive advantage. Prior to co-founding Crayon, Jonah was VP of Customer Success at HubSpot, where he scaled the team over six years to thousands of customers and hundreds of employees. 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[![](https://www.crayon.co/hs-fs/hubfs/soci-webinar-recap-blog.png?width=500&name=soci-webinar-recap-blog.png) ](https://www.crayon.co/blog/5-insights-from-crayons-state-of-competitive-intelligence-webinar-event) [5 Takeaways from Crayon’s State of Competitive Intelligence Webinar Event](https://www.crayon.co/blog/5-insights-from-crayons-state-of-competitive-intelligence-webinar-event) ### Popular Posts - [![sales-battlecards](https://www.crayon.co/hs-fs/hubfs/Sales%20Enablement-Battlecards%20101.png?width=500&name=Sales%20Enablement-Battlecards%20101.png) ](https://www.crayon.co/blog/competitive-battlecards-101) [Sales Battlecards 101: How to Help Your Sellers Leave the Competition In the Dust](https://www.crayon.co/blog/competitive-battlecards-101) - [![](https://www.crayon.co/hs-fs/hubfs/Analyzing%20Intel-Competitive%20Matrix.png?width=500&name=Analyzing%20Intel-Competitive%20Matrix.png) ](https://www.crayon.co/blog/competitive-matrix-examples) [How to Create a Competitive Matrix (Step-by-Step Guide With Examples + Free Templates)](https://www.crayon.co/blog/competitive-matrix-examples) - 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