<img src="//bat.bing.com/action/0?ti=5668523&amp;Ver=2" height="0" width="0" style="display:none; visibility: hidden;">

Case Studies

Hear what Crayon customers have to say about how they leverage the market intelligence platform to get a competitive edge.

Request a Demo


"Crayon makes our team more scalable. Given limited time and resources, Crayon enables us to leverage larger scale intelligence and cut through the noise other tools have presented. Crayon also finds additional intelligence we never would have found before."

Rob Bois, Senior Director of Product Marketing at Fuze

Read the case study →


Flatiron_Horizontal_RGB"What stood out about Crayon was the ease of information access and filtering... I can filter down to exactly what I’m looking for, which may be different from what someone else is looking for. This saves time getting the most impactful intel.”

Clara Gray, Product Marketing & Strategy Manager at Flatiron Health

Read the case study →



"I always have Crayon running in the background, providing me with constant competitive updates that I can reference at any moment...Our competitive win rates have increased as much as 59% since rolling out Crayon Battlecards.”

Michael Greene, Product Marketing Manager at Klaviyo

Read the case study →




"Crayon gives us every type of intel we need to gain a competitive edge across our efforts. There's something for every stakeholder - from content to positioning to news and more - everything we need to drive marketing decisions."

Dominic Litten, Chief Marketing Officer at Budget Dumpster

Read the case study → 




"Crayon is 10x better than hiring two people to do competitive intelligence. In fact, even if you hired a team, there’s no way a person could find this level of broad intel, at scale, in real-time."

VP Marketing at Construction Software Company

Read the case study →




“Nobody is leveraging digital intelligence like Crayon is. The Crayon platform can track any subtle change in messaging or a page going up or down on a competitor's website and a whole lot more - intelligence that is critical to inform product, sales, and marketing activities."

Market Intelligence Manager at Global E-Learning Company

Read the case study →



“By staying on top of the competitors, we’ve been able to arm our sales team with actionable insights that they can act on immediately. As a result of Crayon, our win rate against our top five biggest competitors has improved by 54%.”

Jake Godgart, Senior Manager of Product Marketing at Upserve

Read the case study →




“Crayon keeps investing in their product, and its ability to automate the process of monitoring, tracking, and alerting on competitors’ moves allowed me to spend time on more impactful competitive intelligence projects.”

Nate Crampton, Product Marketing Leader at Rapid7

Read the case study →



"In less than 6 months of using Crayon, the sales win rate in our most competitive segment has doubled, and the win rate against a top competitor has tripled to 95%."

Alex MacKenzie, Director of Sales at Allego

Read the case study →




“We were far behind the other competitors bidding for the sale. But after training the distributor to leverage the battlecards, we’re now the front-runner in this $1.5M deal. That deal alone will pay for Crayon many times over.”

Steve Hernan, Market Analytics & Intelligence Manager at Rauland AMETEK

Read the case study →




“Crayon allows us to spend our time being strategic rather than consuming our time with tactical research... We save 32 hours per month by using the Crayon platform. That translates to massive savings based on the efficiency gains alone."

VP Market Research & Industry Relations at Global HCM Software Company

Read the case study →




"Crayon is a must-have for understanding where we are as a business and where we can go. Without Crayon, we wouldn’t have the deep grasp of our industry and competitors down to the details of their marketing investments."

Jill Perney, Marketing Operations Coordinator at Amerifirst Home Mortgage

Read the case study →