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Crayon Competitive Intelligence Blog

Emily Dumas

Emily Dumas
Emily Dumas is the Marketing Manager at Crayon, a market and competitive intelligence platform that helps businesses track, analyze, and act on everything happening outside their four walls. At Crayon, Emily is responsible for content marketing and SEO initiatives, and has grown the Crayon competitive intelligence blog 10x in less than two years. Prior to working at Crayon, Emily held a number of roles building out content and blogging strategies for a wide range of industries.
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Recent Posts

Product Marketing Spotlight Series: Rodney Rasmussen

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Emily Dumas on Wed, May 27, 2020

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this edition of Product Marketing Spotlight Series, we shine the light on Rodney Rasmussen, Product Marketing Manager at RainFocus.

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How to Set Up a Comprehensive Competitive Sales Enablement Program

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Emily Dumas on Fri, May 15, 2020

It’s important to ensure that your sales team is ready to close any deal that comes into their pipeline, whether or not it’s competitive in nature. Sales teams need to be well equipped, trained, and...

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Product Marketing Spotlight Series: Jacob Richard-Smith

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Emily Dumas on Wed, May 13, 2020

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this...

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Competitive Intelligence Spotlight Series: Laurie Young

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Emily Dumas on Wed, May 6, 2020

Crayon's Competitive Intelligence Spotlight is an interview series where we chat with intelligence professionals to get a glimpse into their careers and gain unique insight into competitive strategy....

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Where is the Competitive Intelligence Industry Going? Predictions by Competitive Intelligence Experts

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Emily Dumas on Fri, Apr 24, 2020

With the continuous advancement of technology, the Competitive Intelligence (CI) industry has seen many changes over the last five to ten years. Technology aside, we’ve seen many trends arise that...

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Product Marketing Spotlight Series: Alex Virden

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Emily Dumas on Tue, Apr 21, 2020

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this...

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9 B2C Product Marketing Metrics from Marketing Leaders

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Emily Dumas on Thu, Apr 9, 2020

Measuring the impact of product marketing is an ongoing process for many organizations. Some product marketers have found it hard to quantify their efforts and tie it to business impact. The truth...

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Competitive Intelligence Spotlight Series: Alex McDonnell

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Emily Dumas on Tue, Apr 7, 2020

Crayon's Competitive Intelligence Spotlight is an interview series where we chat with intelligence professionals to get a glimpse into their careers and gain unique insight into competitive strategy....

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Product Marketing Spotlight Series: Nikos Drakatos

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Emily Dumas on Fri, Mar 20, 2020

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this...

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How to Practice Ethical Competitive Intelligence

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Emily Dumas on Fri, Mar 13, 2020

Competitive Intelligence (CI) is a critical part of a smart business strategy. Even still, Competitive Intelligence is questioned by those unfamiliar with the process. In particular, we often hear...

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