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Crayon Competitive Intelligence Blog

Emily Dumas

Emily Dumas
Emily Dumas is the Marketing Manager at Crayon, a market and competitive intelligence platform that helps businesses track, analyze, and act on everything happening outside their four walls. At Crayon, Emily is responsible for content marketing and SEO initiatives, and has grown the Crayon competitive intelligence blog 10x in less than two years. Prior to working at Crayon, Emily held a number of roles building out content and blogging strategies for a wide range of industries.
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Recent Posts

12 Actionable Outcomes of Competitive Intelligence

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Emily Dumas on Thu, Oct 22, 2020

Competitive Intelligence (CI) is a function that fits into every business strategy. No matter what your product or service is, you’ve got competitors fighting to win the same business as you and crafting strategies to stand out from the rest of your market. The benefits of competitive intelligence extend across your whole organization, so it’s hard to pinpoint just one simple benefit. The truth is that competitive intelligence will benefit your sales, marketing, product, product marketing,...

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Product Marketing Spotlight Series: Anand Patel

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Emily Dumas on Fri, Oct 16, 2020

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this...

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How to Gather Competitive Intelligence: Best Practices for Getting Started

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Emily Dumas on Wed, Oct 14, 2020

Integrating competitive intelligence into your business strategy is not always a seamless process, especially if you don’t know where to start. We like to break down the competitive intelligence...

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Product Marketing Spotlight Series: Jeffrey Vocell

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Emily Dumas on Fri, Sep 25, 2020

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this...

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Bring It All Together: Creating a Centralized Competitive Database

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Emily Dumas on Wed, Sep 16, 2020

All too frequently, competitive intelligence (CI) information resides in many homes. The process of collecting competitive intelligence can be time consuming when the information lives across...

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9 Sales Enablement Tools Your Team Needs to Win a Competitive Battle

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Emily Dumas on Thu, Sep 10, 2020

A sales rep has entered a competitive situation: are they ready to go to battle and win? A lot can go into preparing that sales rep to handle questions, objections, and deliver just the right...

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Product Marketing Spotlight Series: Blake Grubbs

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Emily Dumas on Tue, Sep 8, 2020

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this...

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Battlecards 101: Measuring and Optimizing Your Battlecards

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Emily Dumas on Wed, Aug 26, 2020

Now that we’ve covered the basics of creating battlecards and walked through driving battlecard adoption in our Battlecards 101 series, it’s time to take the next step. By now, you’ve created and...

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Product Marketing Spotlight Series: Melanie Grefsheim

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Emily Dumas on Thu, Aug 20, 2020

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this...

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Competitive Intelligence Spotlight Series: Paul Santilli

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Emily Dumas on Fri, Aug 7, 2020

Crayon's Competitive Intelligence Spotlight is an interview series where we chat with intelligence professionals to get a glimpse into their careers and gain unique insight into competitive strategy....

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