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Emily Dumas

Emily Dumas

Emily Dumas is a product marketer who leads content strategy at ZoomInfo, a global leader in modern go-to-market software, data, and intelligence. Prior to joining ZoomInfo, she spent several years on the Crayon marketing team.

A Guide to Product Marketing Team Structure and Functions
Emily Dumas

Emily Dumas on Thu, Feb 25, 2021

No two product marketers are the same, which means that no two product marketing teams are the same. Some are large, supporting multiple product lines, features, specialties, and more. Some are small ...

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8 Traits Leaders Look for When Hiring Product Marketers
Emily Dumas

Emily Dumas on Fri, Feb 19, 2021

Hiring the perfect product marketer with the right combination of skills for your organization is no easy feat. In a recent blog post, we discussed what product marketing actually is. Although ...

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What Is Product Marketing? Key Concepts and Resources
Emily Dumas

Emily Dumas on Tue, Feb 9, 2021

Ask one hundred companies what a product marketer does, and you’re likely to get one hundred different descriptions. Product marketing is one of those roles that varies so much from industry to ...

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How to Build a Scalable Competitive Intelligence Program
Emily Dumas

Emily Dumas on Tue, Jan 26, 2021

Today is a great day because you’ve just been hired to spearhead a competitive intelligence (CI) program at your company. When you’re starting a new initiative and integrating a new practice into an ...

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Competitive Intelligence Spotlight Series: Vinay Nair
Emily Dumas

Emily Dumas on Tue, Jan 19, 2021

Crayon's Competitive Intelligence Spotlight is an interview series where we chat with intelligence professionals to get a glimpse into their careers and gain unique insight into competitive strategy. ...

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Competitive Analysis Requires Benchmarking Your Own Company
Emily Dumas

Emily Dumas on Tue, Jan 12, 2021

Most businesses know their own strategy through and through, and recently, more companies than ever before are investing in competitive intelligence. The real secret to success is combining those two ...

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16 Questions to Answer in Your Product Marketing Plan
Emily Dumas

Emily Dumas on Tue, Jan 5, 2021

The new year is here and it’s time to dive into the oh-so-beloved activity of building a marketing plan. OK, maybe it’s not so beloved - after all, it can be daunting and challenging to come up with ...

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Competitive Intelligence Priorities for the New Year from the Experts
Emily Dumas

Emily Dumas on Tue, Dec 29, 2020

As we head into the New Year, many of us are deep in planning, strategy brainstorm sessions, and goal-setting. For competitive intelligence (CI) practitioners, there are many elements to building ...

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Competitive Intelligence Planning for 2021: 15 Questions to Answer in Your Annual Plan
Emily Dumas

Emily Dumas on Fri, Dec 18, 2020

The new year is right around the corner. If you haven’t already, you’re likely about to kick-off your 2021 planning. A lot has happened in 2020 that has impacted businesses across the globe and ...

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Competitive Intelligence Spotlight Series: Sunanda Thumati
Emily Dumas

Emily Dumas on Tue, Dec 15, 2020

Crayon's Competitive Intelligence Spotlight is an interview series where we chat with intelligence professionals to get a glimpse into their careers and gain unique insight into competitive strategy. ...

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5 Tips for Effectively Communicating Competitive Intelligence to Your Organization
Emily Dumas

Emily Dumas on Wed, Dec 9, 2020

You work hard to stay on top of your competitors’ moves. You sift through big and small changes alike and analyze the data to identify trends and strategies. But then what do you do with the data? ...

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Product Marketing Spotlight Series: Rowan Noronha
Emily Dumas

Emily Dumas on Fri, Nov 13, 2020

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...

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Why Your Coworkers are a Great Source of Competitive Intelligence
Emily Dumas

Emily Dumas on Wed, Nov 11, 2020

There are many sources of competitive intelligence (CI) that we can tap into. These days, most businesses have a robust digital footprint, so our first thought of a valuable CI source is likely a ...

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How to Eliminate Competitive Battlecard Bias to Help Sales Win More Deals
Emily Dumas

Emily Dumas on Thu, Oct 29, 2020

One sales enablement tool we all know and love is the competitive battlecard. Battlecards are an extremely impactful tool for your sales team to have in their toolbox, especially when a prospect is ...

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12 Actionable Outcomes of Competitive Intelligence
Emily Dumas

Emily Dumas on Thu, Oct 22, 2020

Competitive Intelligence (CI) is a function that fits into every business strategy. No matter what your product or service is, you’ve got competitors fighting to win the same business as you and ...

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Product Marketing Spotlight Series: Anand Patel
Emily Dumas

Emily Dumas on Fri, Oct 16, 2020

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...

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Product Marketing Spotlight Series: Jeffrey Vocell
Emily Dumas

Emily Dumas on Fri, Sep 25, 2020

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...

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Bring It All Together: Creating a Centralized Competitive Database
Emily Dumas

Emily Dumas on Wed, Sep 16, 2020

All too frequently, competitive intelligence (CI) information resides in many homes. The process of collecting competitive intelligence can be time consuming when the information lives across ...

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9 Sales Enablement Tools Your Team Needs to Win a Competitive Battle
Emily Dumas

Emily Dumas on Thu, Sep 10, 2020

A sales rep has entered a competitive situation: are they ready to go to battle and win? A lot can go into preparing that sales rep to handle questions, objections, and deliver just the right ...

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Product Marketing Spotlight Series: Blake Grubbs
Emily Dumas

Emily Dumas on Tue, Sep 8, 2020

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...

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Competitive Intelligence Spotlight Series: Paul Santilli
Emily Dumas

Emily Dumas on Thu, Sep 3, 2020

Crayon's Competitive Intelligence Spotlight is an interview series where we chat with intelligence professionals to get a glimpse into their careers and gain unique insight into competitive strategy. ...

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Battlecards 101: Measuring and Optimizing Your Battlecards
Emily Dumas

Emily Dumas on Wed, Aug 26, 2020

Now that we’ve covered the basics of creating battlecards and walked through driving battlecard adoption in our Battlecards 101 series, it’s time to take the next step. By now, you’ve created and ...

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Product Marketing Spotlight Series: Melanie Grefsheim
Emily Dumas

Emily Dumas on Thu, Aug 20, 2020

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...

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Product Marketing Spotlight Series: Vicki Robertson
Emily Dumas

Emily Dumas on Thu, Jul 30, 2020

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...

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Competitive Intelligence Spotlight Series: Ben Wunderman
Emily Dumas

Emily Dumas on Thu, Jul 2, 2020

Crayon's Competitive Intelligence Spotlight is an interview series where we chat with intelligence professionals to get a glimpse into their careers and gain unique insight into competitive strategy. ...

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13 Sales Enablement Tools to Increase Your Competitive Win Rate
Emily Dumas

Emily Dumas on Tue, Jun 30, 2020

Arming your sales team with the tools, skills, and resources they need to win competitive deals is a critical step in growing revenue. Sales enablement is the process of providing your sales team ...

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Analyzing Your Competitive Landscape: 4 Case Studies
Emily Dumas

Emily Dumas on Fri, Jun 26, 2020

Conducting a competitive analysis can be time-consuming. It takes time to gather intelligence, analyze the insights, share data, and integrate your findings into your strategy. However, if you’re ...

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3 Reasons Why Marketing Leaders Should Prioritize Competitive Intelligence
Emily Dumas

Emily Dumas on Wed, Jun 17, 2020

There are only so many hours in a day, and there are a lot of tasks that marketing teams tackle on a daily basis. When we think about competitive intelligence (CI), we most commonly think about its ...

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Product Marketing Spotlight Series: Lisa Gonzalez
Emily Dumas

Emily Dumas on Thu, Jun 11, 2020

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...

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6 Steps to Design a Successful Competitive Intelligence Process
Emily Dumas

Emily Dumas on Fri, Jun 5, 2020

The foundational goals of a competitive intelligence program are to enable the organization to better understand their market, make stronger strategic decisions, and ultimately increase revenue. But, ...

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Competitive Intelligence Spotlight Series: Sam Rinaldo
Emily Dumas

Emily Dumas on Wed, Jun 3, 2020

Crayon's Competitive Intelligence Spotlight is an interview series where we chat with intelligence professionals to get a glimpse into their careers and gain unique insight into competitive strategy. ...

Read More
Product Marketing Spotlight Series: Rodney Rasmussen
Emily Dumas

Emily Dumas on Wed, May 27, 2020

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...

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How to Set Up a Comprehensive Competitive Sales Enablement Program
Emily Dumas

Emily Dumas on Fri, May 15, 2020

It’s important to ensure that your sales team is ready to close any deal that comes into their pipeline, whether or not it’s competitive in nature. Sales teams need to be well equipped, trained, and ...

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Product Marketing Spotlight Series: Jacob Richard-Smith
Emily Dumas

Emily Dumas on Wed, May 13, 2020

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...

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Competitive Intelligence Spotlight Series: Laurie Young
Emily Dumas

Emily Dumas on Wed, May 6, 2020

Crayon's Competitive Intelligence Spotlight is an interview series where we chat with intelligence professionals to get a glimpse into their careers and gain unique insight into competitive strategy. ...

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Where Is the Competitive Intelligence Industry Going? Predictions From the Experts
Emily Dumas

Emily Dumas on Fri, Apr 24, 2020

With the continuous advancement of technology, the Competitive Intelligence (CI) industry has seen many changes over the last five to ten years. Technology aside, we’ve seen many trends arise that ...

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Product Marketing Spotlight Series: Alex Virden
Emily Dumas

Emily Dumas on Tue, Apr 21, 2020

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...

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9 B2C Product Marketing Metrics from Marketing Leaders
Emily Dumas

Emily Dumas on Thu, Apr 9, 2020

Measuring the impact of product marketing is an ongoing process for many organizations. Some product marketers have found it hard to quantify their efforts and tie it to business impact. The truth ...

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Competitive Intelligence Spotlight Series: Alex McDonnell
Emily Dumas

Emily Dumas on Tue, Apr 7, 2020

Crayon's Competitive Intelligence Spotlight is an interview series where we chat with intelligence professionals to get a glimpse into their careers and gain unique insight into competitive strategy. ...

Read More
Product Marketing Spotlight Series: Nikos Drakatos
Emily Dumas

Emily Dumas on Fri, Mar 20, 2020

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...

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How to Practice Ethical Competitive Intelligence
Emily Dumas

Emily Dumas on Fri, Mar 13, 2020

Competitive Intelligence (CI) is a critical part of a smart business strategy. Even still, Competitive Intelligence is questioned by those unfamiliar with the process. In particular, we often hear ...

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Competitive Intelligence Spotlight Series: Joe Booth
Emily Dumas

Emily Dumas on Fri, Mar 6, 2020

Crayon's Competitive Intelligence Spotlight is an interview series where we chat with intelligence professionals to get a glimpse into their careers and gain unique insight into competitive strategy. ...

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25+ [Mostly] Free Competitive Intelligence Resources to Learn Best Practices
Emily Dumas

Emily Dumas on Fri, Feb 28, 2020

Competitive intelligence (CI) skills need to be honed and sharpened regularly. The field of competitive intelligence changes constantly, with new tactics, strategies, and technologies popping up and, ...

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Product Marketing Spotlight Series: Clara Gray
Emily Dumas

Emily Dumas on Fri, Feb 14, 2020

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...

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Top 5 Competitive Intelligence Challenges and What You Can Do About Them
Emily Dumas

Emily Dumas on Wed, Feb 12, 2020

With every new initiative comes its own set of challenges. Creating and executing a competitive intelligence (CI) program isn’t always easy, no matter how experienced the professional or how robust ...

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Competitive Intelligence Spotlight Series: Kimberly Bauer
Emily Dumas

Emily Dumas on Wed, Feb 5, 2020

Crayon's Competitive Intelligence Spotlight is an interview series where we chat with intelligence professionals to get a glimpse into their careers and gain unique insight into competitive strategy. ...

Read More
How to Share Competitive Intelligence Across Your Organization [New Data]
Emily Dumas

Emily Dumas on Fri, Jan 31, 2020

The Competitive Intelligence (CI) process can be time-consuming. Whether or not you’re a full-time CI professional, researching, analyzing, and communicating competitive intelligence information can ...

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Product Marketing Spotlight Series: Scott Heimgartner
Emily Dumas

Emily Dumas on Tue, Jan 7, 2020

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...

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12 Books You Should Add to Your 2020 Product Marketing Reading List
Emily Dumas

Emily Dumas on Mon, Dec 30, 2019

Happy New Year! Now it’s time to get ready for the year ahead, put together your resolutions and goals, and start the year off strong. One resolution I’m sure is on everyone’s list - read more. This ...

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Competitive Intelligence Spotlight Series: Samantha Callahan
Emily Dumas

Emily Dumas on Fri, Dec 27, 2019

Crayon's Competitive Intelligence Spotlight is an interview series where we chat with intelligence professionals to get a glimpse into their careers and gain unique insight into competitive strategy. ...

Read More
Competitive Intelligence Spotlight Series: Stephen Tomas
Emily Dumas

Emily Dumas on Tue, Dec 3, 2019

Crayon's Competitive Intelligence Spotlight  is an interview series where we chat with intelligence professionals  to get a glimpse into their careers and gain unique insight into competitive ...

Read More
Product Marketing Spotlight Series: Tamara Grominsky
Emily Dumas

Emily Dumas on Wed, Nov 27, 2019

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...

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Your Product Launch Questions Answered by a HubSpot Product Marketing Leader
Emily Dumas

Emily Dumas on Mon, Nov 25, 2019

AMA: HubSpot Principal Product Marketing Manager, Marcus Andrews on Product Launches originally appeared on Sharebird - the place to see how people at top companies do product marketing. Answers by ...

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Product Marketing Spotlight Series: Jessica Iandiorio
Emily Dumas

Emily Dumas on Wed, Nov 13, 2019

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...

Read More
Competitive Intelligence Spotlight Series: August Jackson
Emily Dumas

Emily Dumas on Tue, Oct 29, 2019

Crayon's Competitive Intelligence Spotlight  is an interview series where we chat with intelligence professionals  to get a glimpse into their careers and gain unique insight into competitive ...

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10 Criteria to Evaluate When Buying a Competitive Intelligence Solution
Emily Dumas

Emily Dumas on Thu, Oct 24, 2019

Choosing the best competitive intelligence (CI) solution for your business isn’t always a quick and easy process. To ensure that the solution you choose meets all of your needs and delivers results, ...

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How to Use Product Launch Retrospectives to Improve Your Strategy
Emily Dumas

Emily Dumas on Wed, Oct 16, 2019

Product launches require a lot of hard work, planning, and execution when done well. In order to put together a top-notch program and continue to improve on that program, you should always conduct a ...

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Product Marketing Spotlight Series: Andrew McCotter-Bicknell
Emily Dumas

Emily Dumas on Sun, Sep 15, 2019

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...

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Tips for Executing Your First Product Launch: PMM Leaders Weigh In
Emily Dumas

Emily Dumas on Fri, Aug 30, 2019

Today’s the day - you’re planning your first product launch! So, where do you start? There are many variables required for product launch success. There are important steps pre, during, and ...

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Product Marketing Spotlight Series: Cody Bernard
Emily Dumas

Emily Dumas on Tue, Aug 20, 2019

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...

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Product Marketing Spotlight Series: Brianne Kimmel
Emily Dumas

Emily Dumas on Tue, Aug 13, 2019

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...

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6 Homepages that Capture Their Target Audience with Unique Imagery
Emily Dumas

Emily Dumas on Fri, Aug 2, 2019

When you’re designing your homepage, you want to make sure you’re selling your brand upon first impression, but also not bombarding prospects with too much copy or overwhelming images. Ideally, you ...

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How to Conduct and Leverage a SWOT Analysis [+ Free Template]
Emily Dumas

Emily Dumas on Tue, Jul 23, 2019

Giving your company a competitive advantage requires ongoing assessment and strategic planning. One way to evaluate your company's performance is through SWOT analysis. A SWOT analysis includes ...

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Product Marketing Spotlight Series: Alex Kevork
Emily Dumas

Emily Dumas on Fri, Jul 19, 2019

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...

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Product Marketing Spotlight Series: Ben Austin
Emily Dumas

Emily Dumas on Thu, Jul 11, 2019

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...

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5 Elements to Include on Your Product Page to Stand Out in Your Market
Emily Dumas

Emily Dumas on Wed, Jul 3, 2019

It’s no secret that when someone is looking to buy a product, they are likely analyzing more than one option. So, how do you best communicate your product and company strengths in a way that stands ...

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Four Ways to Analyze Your Sales Enablement Program to Improve Sales Success
Emily Dumas

Emily Dumas on Wed, Jun 26, 2019

How do you know if your sales enablement efforts are effective? It's important to not only deliver a variety of sales enablement resources, but to also circle back and analyze their impact on your ...

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Product Marketing Spotlight Series: Jessica Webb
Emily Dumas

Emily Dumas on Tue, Jun 25, 2019

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...

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Product Marketing Spotlight Series: Jake Godgart
Emily Dumas

Emily Dumas on Tue, Jun 11, 2019

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...

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How These 3 Market Leaders Have Maintained a Sustainable Competitive Advantage
Emily Dumas

Emily Dumas on Tue, May 28, 2019

Innovative companies have learned that the secret to maintaining a competitive advantage is not to compete head-to-head. Instead, it is to resolve to set themselves apart from the competition. This ...

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Product Marketing Spotlight Series: Annum Munir
Emily Dumas

Emily Dumas on Tue, May 21, 2019

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...

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What is the Difference Between Sales Operations and Sales Enablement?
Emily Dumas

Emily Dumas on Thu, May 16, 2019

Back in the 1970s, Xerox recognized the need for a support team that handled many of the basic operations and logistics essential for a successful sales team. The support team took over core sales ...

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Product Marketing Spotlight Series: Meghan Keaney Anderson
Emily Dumas

Emily Dumas on Tue, May 14, 2019

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...

Read More
What is the Future of Competitive Intelligence?
Emily Dumas

Emily Dumas on Fri, May 10, 2019

Competitive Intelligence (CI) has traditionally been a manual process. Competitive intelligence professionals and market analysts spend a significant amount of time capturing, analyzing, and acting ...

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Three Reasons Why Artificial Intelligence is the Ultimate Competitive Intelligence Colleague
Emily Dumas

Emily Dumas on Fri, May 3, 2019

Ten years ago, the digital footprints of companies were small. So small, a complete digital footprint only included a company website and maybe a Twitter profile. Today, there are many social media ...

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We Analyzed the Top Healthcare Company Websites from the Fortune 500 List - Here’s What We Discovered
Emily Dumas

Emily Dumas on Fri, Apr 26, 2019

Every company that makes it onto the Fortune 500 list is part of a highly competitive industry, competing for a spot as an industry leader. The last industry we analyzed was the top one hundred tech ...

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Business Intelligence vs. Competitive Intelligence — What’s the Difference and How Can You Benefit from Each?
Emily Dumas

Emily Dumas on Fri, Apr 19, 2019

Business Intelligence (BI) and Competitive Intelligence (CI) are both critical for improving the performance and success rate for your organization. While both are different in practice, when put ...

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6 Ways to Let Your Customers be Your Best Product Marketers
Emily Dumas

Emily Dumas on Fri, Apr 12, 2019

What is a product marketer, exactly? The simplest way to explain the responsibility of a product marketer is that they’re responsible for, well, marketing the product. In addition to hiring a product ...

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Competitive Web Design: How Do These Brands Stand Up Against Their Competition?
Emily Dumas

Emily Dumas on Tue, Apr 2, 2019

If you’re looking for new ways to differentiate yourself from your competition, redesigning your website is a solid place to start. When people hear about your brand, they will likely head to your ...

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5 Tips for Structuring Your Pricing Page to Gain a Competitive Advantage
Emily Dumas

Emily Dumas on Tue, Feb 26, 2019

Many companies hide their pricing from the general public on their website. Why? Well, there are a couple of possible reasons. It could be that they have completely customizable pricing, and it could ...

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Measuring Competitive Intelligence: The Importance of Setting Goals and KPIs [+ Examples]
Emily Dumas

Emily Dumas on Wed, Feb 13, 2019

It’s no secret that your time is valuable. When you do your job, you don’t have time to waste, and you try to avoid investing in activities that won’t give you results. So, why should competitive ...

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We Analyzed the Top 100 Tech Company Websites from the Fortune 500 List: Here’s What We Found
Emily Dumas

Emily Dumas on Fri, Feb 1, 2019

Every year we see a fresh Fortune 500 list, filled with company names we all know and love. These companies are running the world as we know it today, whether they are ecommerce websites, technology ...

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What Is a SWOT Analysis? Let’s Start with the Basics
Emily Dumas

Emily Dumas on Tue, Jan 22, 2019

In order to win a market, you need to know where your company stands in the competitive landscape and where you have opportunities to grow. One analysis that can help your business grow is a SWOT ...

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How to Craft the Perfect Product Marketing Job Description [+ 5 Examples]
Emily Dumas

Emily Dumas on Thu, Jan 10, 2019

Crafting a perfect product marketing job description takes time. You want to ensure that you’re sourcing top talent, attracting the best applicants, and accurately presenting the role. No two product ...

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12 Ways Competitive Intelligence Will Benefit Your Team in 2019
Emily Dumas

Emily Dumas on Thu, Jan 3, 2019

The New Year is officially here! While I’m sure you got ahead on your 2019 planning in Q4 of 2018, there is one strategy your team should be sure to incorporate into its plans - Competitive ...

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How Does Competitive Intelligence Fit Into Each Stage of A Product Launch?
Emily Dumas

Emily Dumas on Wed, Dec 19, 2018

Executing a product launch includes many moving parts. Pre-launch, your team needs to have an understanding of your market and be prepared to launch your new product into your space. During launch, ...

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10 Sales Enablement Terms You Need to Know
Emily Dumas

Emily Dumas on Tue, Nov 20, 2018

Sales enablement is an important role in any organization - ensuring that sales has the skills and tools to win in their market. Most industries change rapidly, with competitors regularly launching ...

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20 Product Marketing Resources Recommended by Product Marketing Experts
Emily Dumas

Emily Dumas on Tue, Jul 24, 2018

No matter what industry you’re in, it’s important to keep learning, growing, and developing new skills. Great product marketers have a wide range of skills and responsibilities, so there are many ...

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The Importance Of Competitive Intelligence for Startups - How and Why to Get Buy-In
Emily Dumas

Emily Dumas on Wed, Jun 6, 2018

No matter the size of the organization, every business should have a competitive intelligence strategy. Larger organizations will typically have a well-rounded strategy team to handle their ...

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What are the Benefits of Competitive Intelligence for Your Organization Beyond Sales Enablement?
Emily Dumas

Emily Dumas on Thu, May 3, 2018

A common misconception surrounding competitive intelligence (CI) is that its main benefit is for sales teams. While it’s extremely important for sales reps to be prepared, knowledgeable, and armed ...

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How to Set Up Free Google Alerts to Monitor Your Competitors
Emily Dumas

Emily Dumas on Wed, Mar 14, 2018

The internet is constantly buzzing with the latest and greatest updates from companies and buyers alike. This makes gathering robust marketing intelligence a bit challenging. How are you supposed to ...

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How to Use Your Competitors’ Twitter Activity to Your Advantage
Emily Dumas

Emily Dumas on Thu, Mar 1, 2018

Everyone’s marketing team works hard to build a strong social presence for their brand. But how aware are they when it comes to the social presence of competitors? Social media isn’t an easy outlet ...

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