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Crayon Competitive Intelligence Blog

Emily Dumas

Emily Dumas
Emily Dumas is the Marketing Manager at Crayon, a market and competitive intelligence platform that helps businesses track, analyze, and act on everything happening outside their four walls. At Crayon, Emily is responsible for content marketing and SEO initiatives, and has grown the Crayon competitive intelligence blog 10x in less than two years. Prior to working at Crayon, Emily held a number of roles building out content and blogging strategies for a wide range of industries.
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Recent Posts

Competitive Battlecards 101: Building Your Battlecards

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Emily Dumas on Wed, Jul 8, 2020

Markets are becoming more competitive, and it’s adding extra hurdles for sales teams to jump over to close deals. As more companies emerge that have the same goal as you, sell a similar product, and have the same target audience, your sales team may be finding themselves in an increasing number of competitive deals. Just because markets are becoming more competitive, doesn’t mean you’re destined to lose more business to a competitor. 

To help your sales team tackle these competitive deals, you...

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Competitive Intelligence Spotlight Series: Ben Wunderman

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Emily Dumas on Thu, Jul 2, 2020

Crayon's Competitive Intelligence Spotlight is an interview series where we chat with intelligence professionals to get a glimpse into their careers and gain unique insight into competitive strategy....

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13 Sales Enablement Tools to Increase Your Competitive Win Rate

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Emily Dumas on Tue, Jun 30, 2020

Arming your sales team with the tools, skills, and resources they need to win competitive deals is a critical step in growing revenue. Sales enablement is the process of providing your sales team...

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Analyzing Your Competitive Landscape: 4 Case Studies

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Emily Dumas on Fri, Jun 26, 2020

Conducting a competitive analysis can be time-consuming. It takes time to gather intelligence, analyze the insights, share data, and integrate your findings into your strategy. However, if you’re...

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3 Reasons Why Marketing Leaders Should Prioritize Competitive Intelligence

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Emily Dumas on Wed, Jun 17, 2020

There are only so many hours in a day, and there are a lot of tasks that marketing teams tackle on a daily basis. When we think about competitive intelligence (CI), we most commonly think about its...

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Product Marketing Spotlight Series: Lisa Gonzalez

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Emily Dumas on Thu, Jun 11, 2020

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this...

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6 Steps to Design a Successful Competitive Intelligence Process

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Emily Dumas on Fri, Jun 5, 2020

The foundational goals of a competitive intelligence program are to enable the organization to better understand their market, make stronger strategic decisions, and ultimately increase revenue. But,...

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Competitive Intelligence Spotlight Series: Sam Rinaldo

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Emily Dumas on Wed, Jun 3, 2020

Crayon's Competitive Intelligence Spotlight is an interview series where we chat with intelligence professionals to get a glimpse into their careers and gain unique insight into competitive strategy....

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Product Marketing Spotlight Series: Rodney Rasmussen

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Emily Dumas on Wed, May 27, 2020

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this...

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How to Set Up a Comprehensive Competitive Sales Enablement Program

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Emily Dumas on Fri, May 15, 2020

It’s important to ensure that your sales team is ready to close any deal that comes into their pipeline, whether or not it’s competitive in nature. Sales teams need to be well equipped, trained, and...

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