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Crayon Competitive Intelligence Blog

Emily Dumas

Emily Dumas
Emily Dumas is the Marketing Manager at Crayon, a market and competitive intelligence platform that helps businesses track, analyze, and act on everything happening outside their four walls. At Crayon, Emily is responsible for content marketing and SEO initiatives, and has grown the Crayon competitive intelligence blog 10x in less than two years. Prior to working at Crayon, Emily held a number of roles building out content and blogging strategies for a wide range of industries.
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Recent Posts

A Guide to Product Marketing Team Structure and Functions

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Emily Dumas on Thu, Feb 25, 2021

No two product marketers are the same, which means that no two product marketing teams are the same. Some are large, supporting multiple product lines, features, specialties, and more. Some are small teams, with one product marketing manager supporting the entire product organization. 

We’ve already discussed what product marketing does within an organization, and now it’s time to dig into what product marketing might look like within an organization. There are many factors that come into play...

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8 Traits Leaders Look for When Hiring Product Marketers

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Emily Dumas on Fri, Feb 19, 2021

Hiring the perfect product marketer with the right combination of skills for your organization is no easy feat. In a recent blog post, we discussed what product marketing actually is. Although...

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What is Product Marketing? Key Concepts & Resources

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Emily Dumas on Tue, Feb 9, 2021

Ask one hundred companies what a product marketer does, and you’re likely to get one hundred different descriptions. Product marketing is one of those roles that varies so much from industry to...

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How to Build a Scalable Competitive Intelligence Program

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Emily Dumas on Tue, Jan 26, 2021

Today is a great day because you’ve just been hired to spearhead a competitive intelligence (CI) program at your company. When you’re starting a new initiative and integrating a new practice into an...

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Competitive Intelligence Spotlight Series: Vinay Nair

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Emily Dumas on Tue, Jan 19, 2021

Crayon's Competitive Intelligence Spotlight is an interview series where we chat with intelligence professionals to get a glimpse into their careers and gain unique insight into competitive strategy....

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Competitive Analysis Requires Benchmarking Your Own Company

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Emily Dumas on Tue, Jan 12, 2021

Most businesses know their own strategy through and through, and recently, more companies than ever before are investing in competitive intelligence. The real secret to success is combining those two...

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16 Questions to Answer in Your Product Marketing Plan

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Emily Dumas on Tue, Jan 5, 2021

The new year is here and it’s time to dive into the oh-so-beloved activity of building a marketing plan. OK, maybe it’s not so beloved - after all, it can be daunting and challenging to come up with...

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Competitive Intelligence Priorities for the New Year from the Experts

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Emily Dumas on Tue, Dec 29, 2020

As we head into the New Year, many of us are deep in planning, strategy brainstorm sessions, and goal-setting. For competitive intelligence (CI) practitioners, there are many elements to building...

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Competitive Intelligence Planning for 2021: 15 Questions to Answer in Your Annual Plan

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Emily Dumas on Fri, Dec 18, 2020

The new year is right around the corner. If you haven’t already, you’re likely about to kick-off your 2021 planning. A lot has happened in 2020 that has impacted businesses across the globe and...

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Competitive Intelligence Spotlight Series: Sunanda Thumati

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Emily Dumas on Tue, Dec 15, 2020

Crayon's Competitive Intelligence Spotlight is an interview series where we chat with intelligence professionals to get a glimpse into their careers and gain unique insight into competitive strategy....

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5 Tips for Effectively Communicating Competitive Intelligence to Your Organization

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Emily Dumas on Wed, Dec 9, 2020

You work hard to stay on top of your competitors’ moves. You sift through big and small changes alike and analyze the data to identify trends and strategies. But then what do you do with the data?...

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Product Marketing Spotlight Series: Rowan Noronha

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Emily Dumas on Fri, Nov 13, 2020

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this...

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Why Your Coworkers are a Great Source of Competitive Intelligence

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Emily Dumas on Wed, Nov 11, 2020

There are many sources of competitive intelligence (CI) that we can tap into. These days, most businesses have a robust digital footprint, so our first thought of a valuable CI source is likely a...

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How to Eliminate Competitive Battlecard Bias to Help Sales Win More Deals

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Emily Dumas on Thu, Oct 29, 2020

One sales enablement tool we all know and love is the competitive battlecard. Battlecards are an extremely impactful tool for your sales team to have in their toolbox, especially when a prospect is...

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12 Actionable Outcomes of Competitive Intelligence

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Emily Dumas on Thu, Oct 22, 2020

Competitive Intelligence (CI) is a function that fits into every business strategy. No matter what your product or service is, you’ve got competitors fighting to win the same business as you and...

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Product Marketing Spotlight Series: Anand Patel

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Emily Dumas on Fri, Oct 16, 2020

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this...

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Product Marketing Spotlight Series: Jeffrey Vocell

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Emily Dumas on Fri, Sep 25, 2020

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this...

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Bring It All Together: Creating a Centralized Competitive Database

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Emily Dumas on Wed, Sep 16, 2020

All too frequently, competitive intelligence (CI) information resides in many homes. The process of collecting competitive intelligence can be time consuming when the information lives across...

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9 Sales Enablement Tools Your Team Needs to Win a Competitive Battle

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Emily Dumas on Thu, Sep 10, 2020

A sales rep has entered a competitive situation: are they ready to go to battle and win? A lot can go into preparing that sales rep to handle questions, objections, and deliver just the right...

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Product Marketing Spotlight Series: Blake Grubbs

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Emily Dumas on Tue, Sep 8, 2020

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this...

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Battlecards 101: Measuring and Optimizing Your Battlecards

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Emily Dumas on Wed, Aug 26, 2020

Now that we’ve covered the basics of creating battlecards and walked through driving battlecard adoption in our Battlecards 101 series, it’s time to take the next step. By now, you’ve created and...

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Product Marketing Spotlight Series: Melanie Grefsheim

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Emily Dumas on Thu, Aug 20, 2020

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this...

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Competitive Intelligence Spotlight Series: Paul Santilli

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Emily Dumas on Fri, Aug 7, 2020

Crayon's Competitive Intelligence Spotlight is an interview series where we chat with intelligence professionals to get a glimpse into their careers and gain unique insight into competitive strategy....

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Product Marketing Spotlight Series: Vicki Robertson

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Emily Dumas on Thu, Jul 30, 2020

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this...

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Competitive Intelligence Spotlight Series: Ben Wunderman

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Emily Dumas on Thu, Jul 2, 2020

Crayon's Competitive Intelligence Spotlight is an interview series where we chat with intelligence professionals to get a glimpse into their careers and gain unique insight into competitive strategy....

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