<img src="//bat.bing.com/action/0?ti=5668523&amp;Ver=2" height="0" width="0" style="display:none; visibility: hidden;">

Crayon Competitive Intelligence Blog

Emily Dumas

Emily Dumas
Emily Dumas is the Marketing Manager at Crayon, a market and competitive intelligence platform that helps businesses track, analyze, and act on everything happening outside their four walls. At Crayon, Emily is responsible for content marketing and SEO initiatives, and has grown the Crayon competitive intelligence blog 10x in less than two years. Prior to working at Crayon, Emily held a number of roles building out content and blogging strategies for a wide range of industries.
Find me on:

Recent Posts

Product Marketing Spotlight Series: Vicki Robertson

Picture of Emily Dumas
Emily Dumas on Thu, Jul 30, 2020

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this edition of the Product Marketing Spotlight Series, we shine the light on Vicki Robertson, Product Marketing Manager at Fuze

ED: What is your role, and what does your company do?

VR: I’m a Product Marketing Manager at Fuze, a communications platform for enterprises. The Fuze product combines...

Read More >

Competitive Battlecards 101: Building Your Battlecards

Picture of Emily Dumas
Emily Dumas on Wed, Jul 8, 2020

Markets are becoming more competitive, and it’s adding extra hurdles for sales teams to jump over to close deals. As more companies emerge that have the same goal as you, sell a similar product, and...

Read More >

Competitive Intelligence Spotlight Series: Ben Wunderman

Picture of Emily Dumas
Emily Dumas on Thu, Jul 2, 2020

Crayon's Competitive Intelligence Spotlight is an interview series where we chat with intelligence professionals to get a glimpse into their careers and gain unique insight into competitive strategy....

Read More >

13 Sales Enablement Tools to Increase Your Competitive Win Rate

Picture of Emily Dumas
Emily Dumas on Tue, Jun 30, 2020

Arming your sales team with the tools, skills, and resources they need to win competitive deals is a critical step in growing revenue. Sales enablement is the process of providing your sales team...

Read More >

Analyzing Your Competitive Landscape: 4 Case Studies

Picture of Emily Dumas
Emily Dumas on Fri, Jun 26, 2020

Conducting a competitive analysis can be time-consuming. It takes time to gather intelligence, analyze the insights, share data, and integrate your findings into your strategy. However, if you’re...

Read More >

3 Reasons Why Marketing Leaders Should Prioritize Competitive Intelligence

Picture of Emily Dumas
Emily Dumas on Wed, Jun 17, 2020

There are only so many hours in a day, and there are a lot of tasks that marketing teams tackle on a daily basis. When we think about competitive intelligence (CI), we most commonly think about its...

Read More >

Product Marketing Spotlight Series: Lisa Gonzalez

Picture of Emily Dumas
Emily Dumas on Thu, Jun 11, 2020

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this...

Read More >

6 Steps to Design a Successful Competitive Intelligence Process

Picture of Emily Dumas
Emily Dumas on Fri, Jun 5, 2020

The foundational goals of a competitive intelligence program are to enable the organization to better understand their market, make stronger strategic decisions, and ultimately increase revenue. But,...

Read More >

Competitive Intelligence Spotlight Series: Sam Rinaldo

Picture of Emily Dumas
Emily Dumas on Wed, Jun 3, 2020

Crayon's Competitive Intelligence Spotlight is an interview series where we chat with intelligence professionals to get a glimpse into their careers and gain unique insight into competitive strategy....

Read More >

Product Marketing Spotlight Series: Rodney Rasmussen

Picture of Emily Dumas
Emily Dumas on Wed, May 27, 2020

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this...

Read More >