Product marketers are responsible for a wide range of tasks, that without them, many teams would be left scrambling. One team that relies heavily on product marketers is the sales team. Oftentimes, product marketers are responsible for creating sales enablement materials to aid sales teams in sharpening their skills and beating the competition. But, that’s not to say that there aren’t often challenges in the process of creating and sharing sales enablement materials. It’s no secret that it’s...
Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this...
With every new initiative comes its own set of challenges. Creating and executing a competitive intelligence (CI) program isn’t always easy, no matter how experienced the professional or how robust...
Conducting market research likely feels impossible if you don’t have the right market research tools. Finding the right assets that fit your needs can be a battle, especially when there is an endless...
Crayon's Competitive Intelligence Spotlight is an interview series where we chat with intelligence professionals to get a glimpse into their careers and gain unique insight into competitive strategy....
The Competitive Intelligence (CI) process can be time-consuming. Whether or not you’re a full-time CI professional, researching, analyzing, and communicating competitive intelligence information can...
Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this...
Happy New Year! Now it’s time to get ready for the year ahead, put together your resolutions and goals, and start the year off strong. One resolution I’m sure is on everyone’s list - read more. This...
Crayon's Competitive Intelligence Spotlight is an interview series where we chat with intelligence professionals to get a glimpse into their careers and gain unique insight into competitive strategy....
Competitive Intelligence (CI) is an integral piece of every successful business strategy. It’s important for a company to understand where they stand within their market, so they can make...
