Matthew Reeves
Matthew is the co-founder of Goldpan — a buyer research company that specializes in conducting win/loss, churn, and buyer experience interviews. Matthew has interviewed hundreds of buyers to find out why they buy from tech firms (and why they don't). Basically, he helps product marketers figure out what’s being said behind their backs. Matthew talks about how to incorporate buyer research into Product Marketing.
Guest Post: We Need Win/Loss Insights Even More During an Economic Downturn
This is a Crayon guest post from one of our partners, Goldpan. Visit the Crayon Partner Directory to learn more! Win/loss analysis isn’t a nice-to-have. Understanding your buyers and prospects is ...