If you're in product marketing, sales enablement, or competitive intelligence, chances are you’ve heard a lot about automated battlecards lately. Everyone’s racing to build them faster, cleaner, and prettier.

But let’s be honest: If the intel behind your battlecards is weak, it doesn’t matter how fast you ship them. The best intel doesn’t just come from what competitors are posting — it comes from what your buyers are saying on calls, what your reps are hearing in the field, and what actually happens in deals. And it’s exactly why we built GTM Insights.

GTM Insights: Actionable Intelligence From the Front Lines 

Companies like Bloomerang and Cognism are already leveling up their enablement programs with GTM Insights — and it’s only getting more powerful. With the recent addition of Slack Insights, Crayon now captures even more of the internal conversations and field data that actually shape deals.

This is Crayon’s way of tapping into your real go-to-market motion — not just what's happening online.

We pull from the sources that matter most:

And instead of dropping raw call logs or Slack threads on your CI team, Crayon’s Sparks feature analyzes, summarizes, and highlights competitive moments, then delivers them directly into your battlecards, newsletters, Compete Hub, or Slack threads — wherever your team works.

What Happens When Your Intel Gets This Good?

Teams using GTM Insights aren’t just working faster. They’re working smarter and winning more. Here’s what they’re doing differently:

• Equipping reps with talk tracks pulled straight from real buyer objections
• Uncovering patterns, themes, and blind spots to sharpen competitive strategy
  
• Winning more competitive deals without chasing down Slack threads or call notes

And this critical intel doesn’t just sit in a report — it can feed directly into Sparks, our AI research and analysis tool designed to enable your sales teams with instant, deal-ready insights. When reps see intel that reflects what they’re hearing in the field, they trust it. They use it. And they win with it.

Better Battlecards Start with Crayon Insights. 

Automation, enablement, content…it all depends on the quality of the data underneath. That’s where Crayon’s GTM Insights comes in.

We help you generate the right insights from the right sources; sales calls, win-loss feedback, and now, with Slack Insights, the conversations happening in real time across your team. All of it is delivered directly into the tools your reps already use.

Ready to Take a Closer Look?

GTM Insights is already part of the Crayon platform. If you haven’t explored it recently, especially with Slack Insights now live, now’s a great time to take a second look. Get a demo here.