Jeanne Hopkins
As Chief Marketing Officer at Lola.com, Jeanne Hopkins leads the company’s marketing organization as well as its customer success organization. She was Executive Vice President and CMO at Ipswitch and held executive marketing roles at HubSpot, Symmetricom (now Microsemi), SmartBear, MarketingSherpa, and Continuum (now ConnectWise). At HubSpot, Jeanne’s leadership helped the company land on the number two spot on the Inc. 500 list of fastest growing companies by generating 50,000 net new leads per month. An accomplished writer, advisor and speaker, Jeanne serves on the Advisory Boards of Coffee Cup Collective and Sales Lead Management Association. She is also Co-Chair of the MassTLC Sales and Marketing Group.
How to Prove Your Point with Competitive Comparison Pages
You can spend all day telling prospects how great your product is, but you can be sure they are checking out the competition as well. Competitors will expound on the virtues of their own products, so ...