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Crayon Competitive Intelligence Blog

Conor Bond

Conor Bond
Conor Bond is a Content Marketing & SEO Specialist at Crayon, the software-driven competitive intelligence platform that enables B2B companies to grow their market share. Prior to joining Crayon, he was a Sr. Sales Development Representative at demandDrive, a role he took on after a couple years on the content marketing team at WordStream. If, for whatever reason, you were to rip his headphones off his head and put them on yourself, you’d probably hear The Strokes, Charli XCX, Denzel Curry, or Ariana Grande.
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Recent Posts

3 Ways to Find & Leverage Your Competitors' Weaknesses

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Conor Bond on Tue, Feb 23, 2021

In the B2B world, you can’t go to market with a product that’s identical to that of your competitor. Without some form of differentiation, your chances of succeeding over the long term are slim.

Fortunately, each of your competitors has to play by the same rules. If one of them were to go to market with a product identical to yours, they probably wouldn’t stick around for very long.

With the need to differentiate comes the need to make trade-offs. If your plan to differentiate involves a heavy...

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How to Get Started with Competitive Landscape Analysis

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Conor Bond on Wed, Feb 17, 2021

If you’re like most people, you can feel your market getting more and more competitive with each passing year. New startups emerge. Established companies steer into your lane. And all the while, you...

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How to Definitively Prove the Value of Sales Enablement

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Conor Bond on Thu, Feb 11, 2021

High-performing sales reps are not born; they’re built. To be more precise, high-performing sales reps are not built in a discrete period of time; they’re built on an ongoing basis.

Call analyses,...

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What Is Sales Enablement? A B2B Marketer's Guide

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Conor Bond on Thu, Feb 4, 2021

Sales, in general, is a tough job. Whether you’re a server trying to maximize tips or an account executive trying to hit quota, communicating value to a prospective customer is difficult.

Naturally,...

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Who Uses Competitive Intelligence? 5 Key Stakeholders

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Conor Bond on Thu, Jan 28, 2021

At this point, you’ve got a strong grasp on competitive intelligence (CI). You know what it is, why it’s important, and how to gather it. If you’re really on your game, you might even be proficient...

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24 Questions to Consider for Your Next SWOT Analysis

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Conor Bond on Thu, Jan 21, 2021

So, you’re getting ready to conduct a SWOT analysis — fantastic! Whether you’re a marketer, an executive leader, a competitive intelligence (CI) professional, or someone else entirely, you’re on your...

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What is Competitive Analysis? A B2B Marketer's Guide

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Conor Bond on Thu, Jan 14, 2021

Your business doesn’t exist in a vacuum. There will always be external forces pushing on your bottom line — both upwards and downwards. A strong economy drives a sustained boost in demand for your...

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