For your company’s new product to succeed, a lot of dominoes need to fall.
It needs to relieve the right pain points. It needs to be priced appropriately. It needs to stand out—functionally or otherwise—from alternatives in the market.
And, crucially, it needs to be properly introduced to prospective customers—introduced in a manner that generates awareness, demand, and, ultimately, adoption.
Today’s blog post is all about five brands that have successfully launched new products. Once we’ve...
Competitive intelligence (CI) is the process of tracking, analyzing, and activating information related to your competitors. It is conducted with the intent of empowering internal stakeholders to...
A competitive matrix is a visual resource that enables you and your colleagues to better understand your company’s position within the market—that is, to better understand how your company stacks up...
Neglecting competitive landscape analysis is a costly mistake—one that’s steadily growing costlier over time.
We say that for several reasons. First of all—and as regular readers of this blog are...
Competitive battlecards (also known as competitor battlecards, or more simply as battlecards) can add a tremendous amount of value to your suite of sales enablement collateral.
In fact, the value of...
Competitive analysis frameworks are indispensable for anyone who wants to extract meaning from intel and inspire action across their organization.
When we talk about competitive intelligence, we’re...
A Google search for “sales and marketing alignment” yields dozens of case studies and blog posts (including one that we wrote). This is unsurprising; it’s generally taken for granted that getting...
Gathering competitive intelligence is a challenge. In fact, according to our survey of more than 1,000 CI professionals, it’s the toughest part of the job. On average, it takes up one-third of all...
Competitive advertising is a well-established practice in our modern media landscape. As the intensity of competition rises, so, too, does the difficulty of earning and maintaining the attention of...
Win/loss analysis is an essential practice for anyone who wants to better understand their competitive landscape and continuously optimize processes across sales, marketing, product management, and...
Sales enablement statistics are useful for a number of reasons.
Maybe you’re new to the discipline and trying to quickly learn as much as possible. Maybe you’re building a business case for the...
For those who conduct competitive intelligence, gathering insights in a timely manner can be an enormous struggle. On any given day, there may be hundreds — if not thousands — of signals generated...
Businesses have never been more agile than they are right now. Bringing a product to market, releasing a new feature, launching an ad campaign — these initiatives, though they will never be easy by...
The more closely you align your sales and marketing teams, the better.
When everyone is on the same page — from content marketers and demand gen specialists to BDRs and account executives — lead...
The difference between product marketing and product management is not an especially clear one.
Within a given organization, both product marketers and product managers are intimately familiar with ...
Conducting market research is never an easy task — it presents challenges to businesses of all shapes and sizes.
With that being said, those with large budgets do enjoy certain advantages. When you...
If you can help it, sales enablement — the act of empowering your sales reps with the tools, resources, and competitive intel they need to win deals — should not be conducted on an ad-hoc basis.
To...
No one cares about the price of your SaaS product unless they’re interested in buying it.
(Or they're interested in gathering competitive intel. But we'll set that aside for now.)
Prospects who visit...
If I had to summarize the brand new 2021 State of Competitive Intelligence Report with a single word, I’d use the word revenue. Now more than ever, companies are growing their revenue by tracking,...
Every year, for the last four years, Crayon has conducted the State of Competitive Intelligence Report — a survey of the competitive intelligence (CI) community that yields deep insights regarding...
In order to stand out in a crowded market, you need to position your solution in a manner that resonates with your prospective customers.
Nothing you say will resonate with your prospects unless you...
The sales battlecard is an extraordinarily impactful tool for any business in a competitive B2B market. As we'll discuss in the 2021 State of Competitive Intelligence Report (coming soon!), 71% of...
As consumers, we often make purchases without the intention of problem-solving.
But when we make the mental shift from consumer mode to business mode, our buying behaviors change. As employees acting...
In the B2B world, you can’t go to market with a product that’s identical to that of your competitor. Without some form of differentiation, your chances of succeeding over the long term are slim.
...
High-performing sales reps are not born; they’re built. To be more precise, high-performing sales reps are not built in a discrete period of time; they’re built on an ongoing basis.
Call analyses,...
