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Crayon Competitive Intelligence Blog

Conor Bond

Conor Bond
Conor Bond is a Content Marketing & SEO Specialist at Crayon, the software-driven competitive intelligence platform that enables B2B companies to grow their market share. Prior to joining Crayon, he was a Sr. Sales Development Representative at demandDrive, a role he took on after a couple years on the content marketing team at WordStream. If, for whatever reason, you were to rip his headphones off his head and put them on yourself, you’d probably hear The Strokes, Charli XCX, Denzel Curry, or Ariana Grande.
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Recent Posts

What Are the Goals of Competitive Intelligence? Let’s Break Down 5 of Them

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Conor Bond on Fri, Apr 16, 2021

Businesses have never been more agile than they are right now. Bringing a product to market, releasing a new feature, launching an ad campaign — these initiatives, though they will never be easy by any means, are not as daunting as they once were.

As markets become more crowded and pivots become more frequent, investments in competitive intelligence (CI) are growing like never before.

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6 Best Practices for Better Alignment Between Your Sales & Marketing Teams

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Conor Bond on Wed, Apr 14, 2021

The more closely you align your sales and marketing teams, the better.

When everyone is on the same page — from content marketers and demand gen specialists to BDRs and account executives — lead...

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What’s the Difference Between Product Marketing and Product Management?

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Conor Bond on Fri, Apr 9, 2021

The difference between product marketing and product management is not an especially clear one.

Within a given organization, both product marketers and product managers are intimately familiar with ...

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Use These 8 Free Market Research Tools & Resources to Your Advantage

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Conor Bond on Wed, Apr 7, 2021

Conducting market research is never an easy task — it presents challenges to businesses of all shapes and sizes.

With that being said, those with large budgets do enjoy certain advantages. When you...

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How to Build & Implement Your Sales Enablement Strategy in 7 Steps

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Conor Bond on Fri, Apr 2, 2021

If you can help it, sales enablement — the act of empowering your sales reps with the tools, resources, and competitive intel they need to win deals — should not be conducted on an ad-hoc basis.

To...

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SaaS Pricing Pages: 8 Tactics to Drive Better Results (with Examples!)

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Conor Bond on Tue, Mar 30, 2021

No one cares about the price of your SaaS product unless they’re interested in buying it.

(Or they're interested in gathering competitive intel. But we'll set that aside for now.)

Prospects who visit...

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Do These 5 Things to Get More Value Out of Competitive Intelligence [NEW DATA]

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Conor Bond on Thu, Mar 25, 2021

If I had to summarize the brand new 2021 State of Competitive Intelligence Report with a single word, I’d use the word revenue. Now more than ever, companies are growing their revenue by tracking,...

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NEW DATA: 61% of Businesses Say Competitive Intelligence Directly Impacts Revenue

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Conor Bond on Thu, Mar 18, 2021

Every year, for the last four years, Crayon has conducted the State of Competitive Intelligence Report — a survey of the competitive intelligence (CI) community that yields deep insights regarding...

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B2B Buyer Personas: Everything Marketers Need to Know

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Conor Bond on Wed, Mar 17, 2021

In order to stand out in a crowded market, you need to position your solution in a manner that resonates with your prospective customers.

Nothing you say will resonate with your prospects unless you...

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Sales Battlecards: 8 Tips to Help You Win More Deals

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Conor Bond on Wed, Mar 10, 2021

The sales battlecard is an extraordinarily impactful tool for any business in a competitive B2B market. As we'll discuss in the 2021 State of Competitive Intelligence Report (coming soon!), 71% of...

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Why Do Your Prospects Lose Sleep? 5 Ways Marketers Can Identify Pain Points

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Conor Bond on Wed, Mar 3, 2021

As consumers, we often make purchases without the intention of problem-solving.

But when we make the mental shift from consumer mode to business mode, our buying behaviors change. As employees acting...

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3 Ways to Find & Leverage Your Competitors' Weaknesses

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Conor Bond on Tue, Feb 23, 2021

In the B2B world, you can’t go to market with a product that’s identical to that of your competitor. Without some form of differentiation, your chances of succeeding over the long term are slim.

...

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How to Get Started with Competitive Landscape Analysis

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Conor Bond on Wed, Feb 17, 2021

If you’re like most people, you can feel your market getting more and more competitive with each passing year. New startups emerge. Established companies steer into your lane. And all the while, you...

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How to Definitively Prove the Value of Sales Enablement

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Conor Bond on Thu, Feb 11, 2021

High-performing sales reps are not born; they’re built. To be more precise, high-performing sales reps are not built in a discrete period of time; they’re built on an ongoing basis.

Call analyses,...

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What Is Sales Enablement? A B2B Marketer's Guide

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Conor Bond on Thu, Feb 4, 2021

Sales, in general, is a tough job. Whether you’re a server trying to maximize tips or an account executive trying to hit quota, communicating value to a prospective customer is difficult.

Naturally,...

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Who Uses Competitive Intelligence? 5 Key Stakeholders

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Conor Bond on Thu, Jan 28, 2021

At this point, you’ve got a strong grasp on competitive intelligence (CI). You know what it is, why it’s important, and how to gather it. If you’re really on your game, you might even be proficient...

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24 Questions to Consider for Your Next SWOT Analysis

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Conor Bond on Thu, Jan 21, 2021

So, you’re getting ready to conduct a SWOT analysis — fantastic! Whether you’re a marketer, an executive leader, a competitive intelligence (CI) professional, or someone else entirely, you’re on your...

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What is Competitive Analysis? A B2B Marketer's Guide

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Conor Bond on Thu, Jan 14, 2021

Your business doesn’t exist in a vacuum. There will always be external forces pushing on your bottom line — both upwards and downwards. A strong economy drives a sustained boost in demand for your...

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