In the B2B world, you can’t go to market with a product that’s identical to that of your competitor. Without some form of differentiation, your chances of succeeding over the long term are slim.
Fortunately, each of your competitors has to play by the same rules. If one of them were to go to market with a product identical to yours, they probably wouldn’t stick around for very long.
With the need to differentiate comes the need to make trade-offs. If your plan to differentiate involves a heavy...
