<img src="//bat.bing.com/action/0?ti=5668523&amp;Ver=2" height="0" width="0" style="display:none; visibility: hidden;">

Crayon Competitive Intelligence Blog

Conor Bond

Conor Bond
Conor Bond is a Content Marketing & SEO Specialist at Crayon, the software-driven competitive intelligence platform that enables B2B companies to grow their market share. Prior to joining Crayon, he was a Sr. Sales Development Representative at demandDrive, a role he took on after a couple years on the content marketing team at WordStream. If, for whatever reason, you were to rip his headphones off his head and put them on yourself, you’d probably hear The Strokes, Charli XCX, Denzel Curry, or Ariana Grande.
Find me on:

Recent Posts

Cybersecurity Content Marketing: 2 Data-Backed Tactics For a More Differentiated Strategy

Picture of Conor Bond
Conor Bond on Wed, Sep 15, 2021

There’s more than one way to measure the success of your content marketing strategy.

Traffic. Lead volume. Revenue. The list of KPIs is long, and it spans the entirety of your funnel.

No matter what you’re focused on, differentiation is essential. If you want someone to read your blog post, you have to say something unique. If you want someone to fill out your form, you have to offer something unique. If you want someone to buy your product, you have to earn and maintain their trust—and one way...

Read More >

5 Reasons Competitive Intelligence Is a Critical Component of Pre-Call Planning

Picture of Conor Bond
Conor Bond on Wed, Sep 8, 2021

Unless you’re subscribed to the Crayon blog, you’re most likely reading this because you Googled “pre-call planning.”

If that’s the case, you probably noticed that there are a lot of blog posts on...

Read More >

B2B Competitive Analysis: Your Definitive Step-by-Step Guide (+ Free Template)

Picture of Conor Bond
Conor Bond on Wed, Sep 1, 2021

B2B competitive analysis is the process of critically assessing your company (or business unit) in relation to one or more competitors. Broadly speaking, the objective is to identify opportunities...

Read More >

8 Pain Point Examples From the Real World (+ Tips for Better Understanding Your Prospects)

Picture of Conor Bond
Conor Bond on Wed, Aug 25, 2021

If you want to win in a competitive market, you need to position and promote your solution in a way that makes prospects think, That’s exactly what I’m looking for.

Put differently, you need to do a...

Read More >

This Summer, Education Brands Blogged About COVID—But They Didn’t Tweet About It

Picture of Conor Bond
Conor Bond on Mon, Aug 23, 2021

Back-to-school season is always an exciting time of year. Classmates come together to trade tales of summertime adventure (and, eventually, employment). Teachers brainstorm new ways to engage and...

Read More >

3 Ways to Use Market Research for Product Development

Picture of Conor Bond
Conor Bond on Fri, Aug 13, 2021

Right off the bat, let’s make sure we’re on the same page in terms of definitions.

In its simplest form, a market consists of buyers and sellers. Technically, we could also include suppliers,...

Read More >

How to Create Win/Loss Analysis Templates In Microsoft Excel (Free Downloads)

Picture of Conor Bond
Conor Bond on Fri, Jul 30, 2021

More than two-thirds of competitive intelligence professionals say their in-house team is responsible for win/loss analysis.

Translation: A lot of folks—perhaps yourself included—are tasked with...

Read More >

5 Product Launch Examples That Are Worth Studying (+ Tips for Success)

Picture of Conor Bond
Conor Bond on Fri, Jul 16, 2021

For your company’s new product to succeed, a lot of dominoes need to fall.

It needs to relieve the right pain points. It needs to be priced appropriately. It needs to stand out—functionally or...

Read More >

Track, Analyze, Activate: Your Comprehensive Introduction to Competitive Intelligence

Picture of Conor Bond
Conor Bond on Tue, Jun 29, 2021

Competitive intelligence (CI) is the process of tracking, analyzing, and activating information related to your competitors. It is conducted with the intent of empowering internal stakeholders to...

Read More >

How to Create a Competitive Matrix (Step-by-Step Guide With Examples + Free Templates)

Picture of Conor Bond
Conor Bond on Wed, Jun 23, 2021

A competitive matrix is a visual resource that enables you and your colleagues to better understand your company’s position within the market—that is, to better understand how your company stacks up...

Read More >

Competitive Landscape Analysis: What It Is, Why It Matters, & How to Get a Head Start

Picture of Conor Bond
Conor Bond on Wed, Jun 9, 2021

Neglecting competitive landscape analysis is a costly mistake—one that’s steadily growing costlier over time.

We say that for several reasons. First of all—and as regular readers of this blog are...

Read More >

Competitive Battlecards 101: Your Comprehensive Guide to Building, Optimizing, & Distributing Battlecards

Picture of Conor Bond
Conor Bond on Wed, Jun 2, 2021

Competitive battlecards (also known as competitor battlecards, or more simply as battlecards) can add a tremendous amount of value to your suite of sales enablement collateral.

In fact, the value of...

Read More >

Competitive Analysis Frameworks: 3 Ways to Get More Value From Your Competitive Data

Picture of Conor Bond
Conor Bond on Tue, May 25, 2021

Competitive analysis frameworks are indispensable for anyone who wants to extract meaning from intel and inspire action across their organization.

When we talk about competitive intelligence, we’re...

Read More >

Why You Need to Align Your Product & Marketing Teams + How to Make It Happen [A B2B Guide]

Picture of Conor Bond
Conor Bond on Mon, May 24, 2021

A Google search for “sales and marketing alignment” yields dozens of case studies and blog posts (including one that we wrote). This is unsurprising; it’s generally taken for granted that getting...

Read More >

Gathering Competitive Intelligence: How to Collect the Competitive Data You Need to Succeed

Picture of Conor Bond
Conor Bond on Tue, May 18, 2021

Gathering competitive intelligence is a challenge. In fact, according to our survey of more than 1,000 CI professionals, it’s the toughest part of the job. On average, it takes up one-third of all...

Read More >

Competitive Advertising Examples: 5 Commercials That Will Spark Your Competitive Creativity

Picture of Conor Bond
Conor Bond on Tue, May 11, 2021

Competitive advertising is a well-established practice in our modern media landscape. As the intensity of competition rises, so, too, does the difficulty of earning and maintaining the attention of...

Read More >

The Definitive Guide to Win/Loss Analysis: How to Gather, Analyze, & Act On Win/Loss Data

Picture of Conor Bond
Conor Bond on Fri, May 7, 2021

Win/loss analysis is an essential practice for anyone who wants to better understand their competitive landscape and continuously optimize processes across sales, marketing, product management, and...

Read More >

11 Sales Enablement Statistics Everyone Should Know In 2021

Picture of Conor Bond
Conor Bond on Fri, Apr 30, 2021

Sales enablement statistics are useful for a number of reasons.

Maybe you’re new to the discipline and trying to quickly learn as much as possible. Maybe you’re building a business case for the...

Read More >

10 Essential Examples of Competitive Intelligence (With Tips for Inspiring Action!)

Picture of Conor Bond
Conor Bond on Wed, Apr 21, 2021

For those who conduct competitive intelligence, gathering insights in a timely manner can be an enormous struggle. On any given day, there may be hundreds — if not thousands — of signals generated...

Read More >

What Are the Goals of Competitive Intelligence? Let’s Break Down 5 of Them

Picture of Conor Bond
Conor Bond on Fri, Apr 16, 2021

Businesses have never been more agile than they are right now. Bringing a product to market, releasing a new feature, launching an ad campaign — these initiatives, though they will never be easy by...

Read More >

6 Best Practices for Better Alignment Between Your Sales & Marketing Teams

Picture of Conor Bond
Conor Bond on Wed, Apr 14, 2021

The more closely you align your sales and marketing teams, the better.

When everyone is on the same page — from content marketers and demand gen specialists to BDRs and account executives — lead...

Read More >

What’s the Difference Between Product Marketing and Product Management?

Picture of Conor Bond
Conor Bond on Fri, Apr 9, 2021

The difference between product marketing and product management is not an especially clear one.

Within a given organization, both product marketers and product managers are intimately familiar with ...

Read More >

Use These 8 Free Market Research Tools & Resources to Your Advantage

Picture of Conor Bond
Conor Bond on Wed, Apr 7, 2021

Conducting market research is never an easy task — it presents challenges to businesses of all shapes and sizes.

With that being said, those with large budgets do enjoy certain advantages. When you...

Read More >

How to Build & Implement Your Sales Enablement Strategy in 7 Steps

Picture of Conor Bond
Conor Bond on Fri, Apr 2, 2021

If you can help it, sales enablement — the act of empowering your sales reps with the tools, resources, and competitive intel they need to win deals — should not be conducted on an ad-hoc basis.

To...

Read More >

SaaS Pricing Pages: 8 Tactics to Drive Better Results (with Examples!)

Picture of Conor Bond
Conor Bond on Tue, Mar 30, 2021

No one cares about the price of your product unless they’re interested in buying it.

(Or they're interested in gathering competitive intel. But we'll set that aside for now.)

Prospects who visit your...

Read More >