It’s a great day for the Crayon community! Today, we celebrate our 500th customer and $22M Series B. Let’s go!!!
This round is being led by Benedict Rocchio at Baird Capital, a remarkable investor who deeply appreciates what we — as a company and as a community — are building as we drive transformation in competitive intelligence.
We have a deep value around diversity & inclusion at Crayon. The best teams are diverse teams! We’re thrilled to welcome Gaingels as an investor in our Series B. Gaingels is the world's largest investor network focused on diversity in venture capital. Partnering with Gaingels in our Series B is a way for us to deepen our commitment to diversity & inclusion, bring diversity to our cap table, and build a valuable recruiting partner for LGBT+ and minority candidates in board & executive leadership positions.
You can read lots of details about the round in our press release, but let me share a few of the highlights.
We’re more committed to our vision than ever
At Crayon, we're building the competitive intelligence backbone for mid-market & enterprise businesses.
Competitive intelligence has always been a human-powered, research-driven discipline. This has historically meant that insights are expensive to generate and often lag the market by weeks or months. CI professionals are heroes who have had one hand tied behind their backs for too long!
We’re building Crayon to evolve CI to a software discipline, so our customers can see and seize on competitive opportunities. What happens when CI is programmatic and continuous? Not only are insights inexpensive, they are real-time and actionable. Now you can drive up your sales win rates, differentiate better in your market, speed up time-to-market in product, and execute better across your executive team and broader organization.
This funding further validates our vision around competitive intelligence and deepens our commitment to driving transformation in the CI industry, helping us to continue leading from the front.
Solving for our customers (500 & counting!) and taking this to the next level
When we started this journey, the average mid-market or enterprise company may have thought about competitive intelligence, but it wasn’t woven within the fabric of their organization. Today, 500 disruptive and forward-thinking companies like Gong, Dropbox, ZoomInfo, Zendesk, Intuit, and Discover are using Crayon to out-sell, out-market, and out-execute their competition.
Our #1 value at Crayon is “solve for the customer," meaning: We measure our success by the success of our customers. And thanks to the success of our customers, we were named Leaders in the Forrester Wave and “undisputed champion of CI tools” in the #1 spot in the PMA Pulse.
To enable the next level of customer success and inspired by our customer’s feedback, we’ll be using our Series B to innovate even faster. That means we’re hiring in product & engineering — in Boston or any remote location! Of course, we’re also growing our sales, marketing, and customer success teams. If you’re interested in coming aboard, don’t be shy.
Proud of what we’ve achieved and deeply committed to what comes next
I speak for the whole Crayon team when I say we feel deep pride for what we’ve achieved so far and what we’ve helped our customers achieve, and we feel an equally deep sense of drive and determination as we embark on the next leg of our journey.
Finally, I want to say thank you to all of our customers. Without your passion, creativity, hard work, and thoughtful execution, none of your successes — and therefore none of our successes — would be possible. You are the heroes transforming competitive intelligence into business value every day. Any success we’ve had as a company we owe to you. So thank you for everything you do.
We’re honored to be your CI partner and passionately committed to your success!
Related Blog Posts
- It’s a Three-Peat: Crayon is Once Again Named the PMA Pulse Leader for Competitive Intelligence
- Crayon and Primary Intelligence Develop a Market First Integration: Sellers Now Automatically Have the Win-Loss Insights they Need to More Close Deals
- Podcast Episode: A Practical Guide to Competitive Intelligence
- The 8 Free Market Research Tools and Resources You Need to Know
- How to Measure Product Launch Success: 12 KPIs You Should Be Tracking
- How to Create a Competitive Matrix (Step-by-Step Guide With Examples + Free Templates)
- The Definitive Guide to Win/Loss Analysis: How to Gather, Analyze, and Act On Win/Loss Data
- 5 Product Launch Examples That Are Worth Studying (+ Tips for Success)