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Crayon Competitive Intelligence Blog

Colleen Ferguson

Recent Posts

Competitive Market Research: Study Shows How Companies Monitor Their Competitors

Colleen Ferguson on Thu, Feb 8, 2018

Monitoring is essential to any competitive intelligence strategy, as it allows a company to stay on top of what competitors are doing at all times. The 2018 State of Market Intelligence Report uncovers current practices of how companies are monitoring their competitors and approaching their market research efforts. To understand the practices around competitor and market intelligence monitoring, let’s dive into the Who, What/Where, When, and How to shed some light on the subject.

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Why and How to Set Competitive Intelligence Goals and KPIs

Colleen Ferguson on Wed, Jan 24, 2018

One big challenge facing marketers today is setting goals and proper key performance indicators (KPIs) for their market and competitive intelligence (MI/CI) strategies. It is for this very reason...

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