Sam Rinaldo
Sam Rinaldo is a competitive intelligence analyst with a background in national security and military intelligence. Sam served as an Intelligence Officer in the United States Marine Corps before leaving the military to enter the SaaS industry and establish the Competitive Intelligence program at HubSpot (NYSE: HUBS). While on active duty, Sam directed classified intelligence operations in Afghanistan, the Arabian Peninsula, and aboard the USS Kearsarge, and served as a staff officer in the National Security Operations Center. Recently, he joined the growing Competitive and Market Intelligence team at ZoomInfo (NASDAQ: ZI) as a Senior Analyst.
To Create a Competitive Culture, You Need Role Models and Software
To create a competitive culture is to convince your colleagues that competitive intelligence is essential—to shift the perception of CI from nice-to-have to need-to-have. What does that mean? It ...