CRAYON COMPETITIVE
INTELLIGENCE BLOG

Matt Desilet

Matt Desilet

Matt Desilet, a Crayon alum, is a product marketer at Warm Audio, a provider of high-end sound recording technology. His marketing career spans companies including Reggora, SquadLocker, Lola.com, and more.

What We Can Learn From Our Competitors' Customers
Matt Desilet

Matt Desilet on Fri, Sep 15, 2017

We can learn volumes from our competitors' customers. Customers that take the time to say something about a company online likely have strong opinions. Customer sentiment can be good, bad, and ugly. ...

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Your Competitive Intelligence SWOT Cheat Sheet
Matt Desilet

Matt Desilet on Wed, Aug 30, 2017

The web is full of noise about "optimizing strategy." The explosion of B2B content marketing has flooded our inboxes with playbooks about improving your marketing and competitive intelligence ...

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