Have you ever heard the phrase, “content is king”? Chances are, you have, and you wholeheartedly agree. Businesses put a lot of emphasis on their content whether it be blogging, long-form content such as ebooks and white papers, or audio/visual content such as podcasts and video. When you google any brand, I guarantee you’ll be able to find at least one type of content where they shine that showcases their brand.
The brains behind this content epidemic, the content marketers, are responsible for everything from content strategy to content creation to content analysis. It’s important that your content showcases your brand, your product, and your industry expertise. But what else is crucial to a strong content marketing strategy? The answer is simple - competitive intelligence. Without competitive intelligence, there may be gaps that you’re missing throughout your content lifecycle. Let’s take a look at how competitive intelligence is crucial for content marketers when you’re planning, executing, and analyzing your content marketing strategy by looking at five key elements to analyze.