Businesses have never been more agile than they are right now. Bringing a product to market, releasing a new feature, launching an ad campaign — these initiatives, though they will never be easy by any means, are not as daunting as they once were.
As markets become more crowded and pivots become more frequent, investments in competitive intelligence (CI) are growing like never before.
The more closely you align your sales and marketing teams, the better.
When everyone is on the same page — from content marketers and demand gen specialists to BDRs and account executives — lead...
The difference between product marketing and product management is not an especially clear one.
Within a given organization, both product marketers and product managers are intimately familiar with ...
Conducting market research is never an easy task — it presents challenges to businesses of all shapes and sizes.
With that being said, those with large budgets do enjoy certain advantages. When you...
If you can help it, sales enablement — the act of empowering your sales reps with the tools, resources, and competitive intel they need to win deals — should not be conducted on an ad-hoc basis.
To...
No one cares about the price of your SaaS product unless they’re interested in buying it.
(Or they're interested in gathering competitive intel. But we'll set that aside for now.)
Prospects who visit...
If I had to summarize the brand new 2021 State of Competitive Intelligence Report with a single word, I’d use the word revenue. Now more than ever, companies are growing their revenue by tracking,...
As the folks here at Crayon combed through the results of our 2021 State of Competitive Intelligence Report, an exciting theme jumped out at us: Competitive intelligence (CI) programs are growing,...
Every year, for the last four years, Crayon has conducted the State of Competitive Intelligence Report — a survey of the competitive intelligence (CI) community that yields deep insights regarding...
In order to stand out in a crowded market, you need to position your solution in a manner that resonates with your prospective customers.
Nothing you say will resonate with your prospects unless you...
The sales battlecard is an extraordinarily impactful tool for any business in a competitive B2B market. As we'll discuss in the 2021 State of Competitive Intelligence Report (coming soon!), 71% of...
As consumers, we often make purchases without the intention of problem-solving.
But when we make the mental shift from consumer mode to business mode, our buying behaviors change. As employees acting...
No two product marketers are the same, which means that no two product marketing teams are the same. Some are large, supporting multiple product lines, features, specialties, and more. Some are small...
In the B2B world, you can’t go to market with a product that’s identical to that of your competitor. Without some form of differentiation, your chances of succeeding over the long term are slim.
...
Hiring the perfect product marketer with the right combination of skills for your organization is no easy feat. In a recent blog post, we discussed what product marketing actually is. Although...
If you’re like most people, you can feel your market getting more and more competitive with each passing year. New startups emerge. Established companies steer into your lane. And all the while, you...
High-performing sales reps are not born; they’re built. To be more precise, high-performing sales reps are not built in a discrete period of time; they’re built on an ongoing basis.
Call analyses,...
Ask one hundred companies what a product marketer does, and you’re likely to get one hundred different descriptions. Product marketing is one of those roles that varies so much from industry to...
Sales, in general, is a tough job. Whether you’re a server trying to maximize tips or an account executive trying to hit quota, communicating value to a prospective customer is difficult.
Naturally,...
A competitive matrix is a tool that helps you map out where you stand amongst your competitors. A competitive matrix can help you visualize your strengths, weaknesses, and where you can grow as a...
At this point, you’ve got a strong grasp on competitive intelligence (CI). You know what it is, why it’s important, and how to gather it. If you’re really on your game, you might even be proficient...
Today is a great day because you’ve just been hired to spearhead a competitive intelligence (CI) program at your company. When you’re starting a new initiative and integrating a new practice into an...
So, you’re getting ready to conduct a SWOT analysis — fantastic! Whether you’re a marketer, an executive leader, a competitive intelligence (CI) professional, or someone else entirely, you’re on your...
Crayon's Competitive Intelligence Spotlight is an interview series where we chat with intelligence professionals to get a glimpse into their careers and gain unique insight into competitive strategy....
Your business doesn’t exist in a vacuum. There will always be external forces pushing on your bottom line — both upwards and downwards. A strong economy drives a sustained boost in demand for your...
