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Crayon Competitive Intelligence Blog

Supporting Your Organization During These Challenging Times

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Jonah Lopin on Thu, Mar 26, 2020

Below is a message we sent to all of our customers. We share this here, as we extend a hand to connect and support our customers, partners, employees, and friends.

We are living through an unprecedented period of turmoil and uncertainty. The COVID-19 pandemic has turned our lives upside-down. On behalf of everyone at Crayon, I want to say we sincerely hope that you and your family are safe and healthy, and our thoughts are with you.

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How to Brief Executive Leadership on Major Market Events

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Ellie Mirman on Tue, Mar 24, 2020

First, a PSA: The coronavirus is having a massive impact on every community across the globe due to its novel and highly contagious nature. Please practice social distancing, staying home whenever...

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Product Marketing Spotlight Series: Nikos Drakatos

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Emily Dumas on Fri, Mar 20, 2020

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this...

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3 Win/Loss Insights to Use in Your Battlecards

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Lauren Kersanske on Wed, Mar 18, 2020

Win/loss analysis is a critical component of competitive intelligence (CI). Understanding who you are winning (or losing) against and why helps inform how you position and differentiate yourself...

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How to Practice Ethical Competitive Intelligence

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Emily Dumas on Fri, Mar 13, 2020

Competitive Intelligence (CI) is a critical part of a smart business strategy. Even still, Competitive Intelligence is questioned by those unfamiliar with the process. In particular, we often hear...

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Eight Key Product Marketing Interview Questions

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Ben Cope on Tue, Mar 10, 2020

The hiring process for product marketing roles is unusually difficult compared to most other roles. Product marketers have a substantial breadth of responsibility and level of cross-functional...

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Competitive Intelligence Spotlight Series: Joe Booth

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Emily Dumas on Fri, Mar 6, 2020

Crayon's Competitive Intelligence Spotlight is an interview series where we chat with intelligence professionals to get a glimpse into their careers and gain unique insight into competitive strategy....

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3 Ways to Get Intel & Feedback for Your Competitive Intelligence Efforts

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Alicia Thomas on Wed, Mar 4, 2020

Baking a cake and crafting your competitive intelligence (CI) program surprisingly have a lot of overlap. If you’ve ever watched an episode of the Great British Baking Show, you’ll know there’s no...

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25+ [Mostly] Free Competitive Intelligence Resources to Learn Best Practices

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Emily Dumas on Fri, Feb 28, 2020

Competitive intelligence (CI) skills need to be honed and sharpened regularly. The field of competitive intelligence changes constantly, with new tactics, strategies, and technologies popping up and,...

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Benchmark Your CI Investment: Differences Between Small Businesses and Enterprises

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Ellie Mirman on Wed, Feb 26, 2020

Sophisticated competitive intelligence (CI) programs are not built overnight. They require investment - in the form of people, budget, and time - that likely isn’t available on day one. Effective CI...

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