<img src="//bat.bing.com/action/0?ti=5668523&amp;Ver=2" height="0" width="0" style="display:none; visibility: hidden;">

Crayon Competitive Intelligence Blog

How Product Marketers Can Prioritize & Elevate Their Competitive Intelligence Programs

Picture of Lauren Kersanske
Lauren Kersanske on Fri, Dec 4, 2020

The cool thing about working at Crayon (besides incredible dog and cat Slack channels) is that I get to talk to Product Marketers a whole lot—whether it’s on LinkedIn, in the awesome Product Marketing Alliance (PMA) community, or at product marketing events like PMC or PMA Summits. I get to understand their problems, what their day-to-day is like, and how they operate within their organizations. 

When the conversation turns to competitive intelligence, there are a few common refrains I hear:

“I...

Read More >

Tools and Resources to Boost Market Intelligence Team Value and Efficiency: Part 2

Guest Blogger on Wed, Dec 2, 2020

The following post was written by Bill Strugger.

Bill is Head of Market Intelligence (MI) at HERE Technologies. HERE provides insights on the location and movement of things – be it cars, goods or...

Read More >

Factors to Consider When Purchasing Competitive Intelligence Tools and Services: Part 1

Guest Blogger on Tue, Nov 24, 2020

The following post was written by Bill Strugger.

Bill is Head of Market Intelligence (MI) at HERE Technologies. HERE provides insights on the location and movement of things – be it cars, goods or...

Read More >

Critical Areas of Interest for Competitive Intelligence Strategists™

Guest Blogger on Tue, Nov 17, 2020

The following post was written by Paul Santilli. Paul is the Worldwide OEM Industry Intelligence & Strategy at Hewlett Packard Enterprise and Chairman of the Board of the Directors, Strategic and...

Read More >

Product Marketing Spotlight Series: Rowan Noronha

Picture of Emily Dumas
Emily Dumas on Fri, Nov 13, 2020

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this...

Read More >

Why Your Coworkers are a Great Source of Competitive Intelligence

Picture of Emily Dumas
Emily Dumas on Wed, Nov 11, 2020

There are many sources of competitive intelligence (CI) that we can tap into. These days, most businesses have a robust digital footprint, so our first thought of a valuable CI source is likely a...

Read More >

5 Steps for Effectively Leveraging Competitive Intelligence

Picture of Ben Cope
Ben Cope on Wed, Nov 4, 2020

You did it. 

Your persistent competitive research efforts have yielded a key piece of intel about one of your competitors. Maybe a competitor is quietly discontinuing a product line, or maybe they’re...

Read More >

How to Eliminate Competitive Battlecard Bias to Help Sales Win More Deals

Picture of Emily Dumas
Emily Dumas on Thu, Oct 29, 2020

One sales enablement tool we all know and love is the competitive battlecard. Battlecards are an extremely impactful tool for your sales team to have in their toolbox, especially when a prospect is...

Read More >

12 Actionable Outcomes of Competitive Intelligence

Picture of Emily Dumas
Emily Dumas on Thu, Oct 22, 2020

Competitive Intelligence (CI) is a function that fits into every business strategy. No matter what your product or service is, you’ve got competitors fighting to win the same business as you and...

Read More >

Product Marketing Spotlight Series: Anand Patel

Picture of Emily Dumas
Emily Dumas on Fri, Oct 16, 2020

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this...

Read More >