The following was written by Dan Gentile, Senior Product Manager at Mavrck. Dan Gentile is a Boston based product manager who has built and launched products at a number of Boston's fastest growing startups. His experience working on both B2B and B2C technologies, combined with his past life at Bain Capital, has given him a unique perspective on taking new products to market across all industries. You can find Dan on LinkedIn.
Most product launches tend to have similar goals: product adoption, consumer satisfaction, and long-term repeat customers. Oftentimes, resources to support a launch to achieve these goals are limited and require some creativity to get the most bang for your marketing buck. That’s why it is so important to arm yourself with as much industry knowledge as possible to ensure you’re maximizing your efforts when entering a market.
But where to start? Gathering targeted, useful competitive intelligence can be a daunting task because there are countless roads to explore. By starting with the following key areas, you’ll be able to acquire a strong base from which you can begin to build a targeted strategy to support your launch.