Crayon Competitive Intelligence Blog

Sophisticated competitive intelligence (CI) programs are not built overnight. They require investment - in the form of people, budget, and time - that likely isn’t available on day one. Effective CI...

Product marketers are responsible for a wide range of tasks, that without them, many teams would be left scrambling. One team that relies heavily on product marketers is the sales team. Oftentimes,...

Most marketers and competitive intelligence (CI) pros would agree that gathering competitive insights is only a valuable activity if those insights are used to further key business goals. Almost...

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this...

With every new initiative comes its own set of challenges. Creating and executing a competitive intelligence (CI) program isn’t always easy, no matter how experienced the professional or how robust...

Conducting market research likely feels impossible if you don’t have the right market research tools. Finding the right assets that fit your needs can be a battle, especially when there is an endless...

Crayon's Competitive Intelligence Spotlight is an interview series where we chat with intelligence professionals to get a glimpse into their careers and gain unique insight into competitive strategy....

The Competitive Intelligence (CI) process can be time-consuming. Whether or not you’re a full-time CI professional, researching, analyzing, and communicating competitive intelligence information can...

Competitive landscapes are fast-moving and complex. Professionals specialized in this field learn the best practices in capturing and analyzing competitor moves and translating that into effective...