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Crayon Competitive Intelligence Blog

25+ [Mostly] Free Competitive Intelligence Resources to Learn Best Practices

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Emily Dumas on Fri, Feb 28, 2020

Competitive intelligence (CI) skills need to be honed and sharpened regularly. The field of competitive intelligence changes constantly, with new tactics, strategies, and technologies popping up and, historical best practices are losing their relevance. The best way to stay ahead of the pack is to be constantly seeking out new learning opportunities.

Fortunately, there are many resources available for those hoping to learn more about competitive intelligence. We’ve included sources that lay the...

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Benchmark Your CI Investment: Differences Between Small Businesses and Enterprises

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Ellie Mirman on Wed, Feb 26, 2020

Sophisticated competitive intelligence (CI) programs are not built overnight. They require investment - in the form of people, budget, and time - that likely isn’t available on day one. Effective CI...

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5 Expert Tips for Improving Your Sales Enablement Strategy

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Emily Dumas on Fri, Feb 21, 2020

Product marketers are responsible for a wide range of tasks, that without them, many teams would be left scrambling. One team that relies heavily on product marketers is the sales team. Oftentimes,...

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3 Unique, Tactical Applications of Competitive Intelligence

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Ben Cope on Wed, Feb 19, 2020

Most marketers and competitive intelligence (CI) pros would agree that gathering competitive insights is only a valuable activity if those insights are used to further key business goals. Almost...

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Product Marketing Spotlight Series: Clara Gray

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Emily Dumas on Fri, Feb 14, 2020

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this...

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Top 5 Competitive Intelligence Challenges and What You Can Do About Them

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Emily Dumas on Wed, Feb 12, 2020

With every new initiative comes its own set of challenges. Creating and executing a competitive intelligence (CI) program isn’t always easy, no matter how experienced the professional or how robust...

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10 Market Research Tools That Every Analyst Should Explore

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Emily Dumas on Fri, Feb 7, 2020

Conducting market research likely feels impossible if you don’t have the right market research tools. Finding the right assets that fit your needs can be a battle, especially when there is an endless...

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Competitive Intelligence Spotlight Series: Kimberly Bauer

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Emily Dumas on Wed, Feb 5, 2020

Crayon's Competitive Intelligence Spotlight is an interview series where we chat with intelligence professionals to get a glimpse into their careers and gain unique insight into competitive strategy....

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How to Share Competitive Intelligence Across Your Organization [New Data]

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Emily Dumas on Fri, Jan 31, 2020

The Competitive Intelligence (CI) process can be time-consuming. Whether or not you’re a full-time CI professional, researching, analyzing, and communicating competitive intelligence information can...

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CI Experts Weigh In: How to Drive Engagement on CI Deliverables

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Ellie Mirman on Wed, Jan 29, 2020

Competitive landscapes are fast-moving and complex. Professionals specialized in this field learn the best practices in capturing and analyzing competitor moves and translating that into effective...

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