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Crayon Competitive Intelligence Blog

KPIs for Competitive Intelligence: What to Measure & How to Drive Impact

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Alicia Thomas on Fri, Jan 24, 2020

One of the hardest problems for many competitive intelligence (CI) professionals is how to measure the impact of programs that they put into place. In fact, less than half (44%) of CI teams have defined KPIs, which is interestingly a decrease from the previous year. 

So why the decrease in measurement for CI KPIs? With the rapid adoption of CI across all types of businesses, it makes sense that a surge in newcomers in the infantile stage of measurement and development would alter the results...

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Competitive Intelligence is Maturing: Here’s What to Do About It

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Ben Cope on Wed, Jan 22, 2020

Competitive intelligence (CI) is not a new business function. The way businesses and CI practitioners are approaching competitive intelligence, however, is changing quickly. We recently surveyed...

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Does Competitive Intelligence Impact Revenue? [+13 Charts & Stats]

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Lauren Kersanske on Thu, Jan 16, 2020

If a business wants to maintain any sort of competitive advantage, having a competitive intelligence (CI) function is crucial. But how are businesses doing CI today? How much are they investing, and...

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2020 State of CI Report: New Data Shows 94% of Businesses Are Now Investing in Competitive Intelligence

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Ellie Mirman on Tue, Jan 14, 2020

Today, we’re excited to share the results of the third annual market and competitive intelligence research study, the 2020 State of Competitive Intelligence report. This is the largest study on the...

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How to Prove Your Point with Competitive Comparison Pages

Guest Blogger on Thu, Jan 9, 2020

The following post was written by Jeanne Hopkins. As Chief Marketing Officer at Lola.com, Jeanne Hopkins leads the company’s marketing organization as well as its customer success organization. She...

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Product Marketing Spotlight Series: Scott Heimgartner

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Emily Dumas on Tue, Jan 7, 2020

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this...

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Planning and Skills Development Product Marketers Need For the Year Ahead

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Alicia Thomas on Thu, Jan 2, 2020

2020 is at our doorstep, and if you’re like most product marketers, you’re likely being pulled in a dozen or so directions as you strive to support various teams and initiatives across your...

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12 Books You Should Add to Your 2020 Product Marketing Reading List

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Emily Dumas on Mon, Dec 30, 2019

Happy New Year! Now it’s time to get ready for the year ahead, put together your resolutions and goals, and start the year off strong. One resolution I’m sure is on everyone’s list - read more. This...

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Competitive Intelligence Spotlight Series: Samantha Callahan

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Emily Dumas on Fri, Dec 27, 2019

Crayon's Competitive Intelligence Spotlight is an interview series where we chat with intelligence professionals to get a glimpse into their careers and gain unique insight into competitive strategy....

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Competitive Intelligence Planning for 2020: 15 Questions to Answer in Your Annual Plan

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Ellie Mirman on Mon, Dec 23, 2019

The new year is right around the corner and, with that, 2020 planning is kicking off. For the competitive intelligence (CI) professionals out there, how are you adjusting your CI program plans? How...

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