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The most popular page on every website is the home page. It serves as a launching pad for your brand and moves visitors into a conversion funnel. If you’re direct response focused, there’s no better page to optimize for lead generation than your home page.
Today, we explore 25 examples of brands offering an email capture on their home page. For some, collecting email addresses is priority concern number one. For others, it’s a secondary/tertiary focus to connect with visitors higher up in the conversion funnel.
While “email capture” might not sound like the most exciting thing to test in the world, it has the potential to have a massive impact. Think about how many people visit your home page every month. Now take 20% of that number and imagine if you could grow your email list by that much every month just by asking…
Above the fold and not apologizing for it. An informative graphic or a few words under the email capture could help inform visitors a bit more about the free trial. Toneapi could also test other offers that are higher up in the conversion funnel.
Great looking page, but the email capture feels like they’re “going through the marketing motions” by throwing their newsletter signup in the footer. If the newsletter is something you’re proud of and there’s real value to it, then feature it more prominently!
Great example of providing meaningful content, and in return asking for an email address. Ironic that in order to get fewer emails in your inbox you have to sign up using your email address, and then Slack will send you an email, adding to the number of emails in your inbox.
Two things here that stand out from other designs. First, the CTA says “get started” which tells the user that there’s something coming next besides just getting an email. Second, the “100’s of men already signed up” highlight is there to nudge visitors that are on the fence about converting. This will have a psychological impact on certain users and entice them to convert.
Great page. The email capture experience could be enhanced by adding another offering higher up on the page as well as shifting the CTA content to be a bit more enticing, convincing visitors that now is the time to sign up.
We’ve seen the trend a few times in this collection. Great page, however, the email capture seems to be placed in the footer just so they can say it’s there. It would be worthwhile for the team to spend a day on finalizing this page and making the email capture form worthwhile.
If you’re going to have a direct response oriented home page, then you might as well go all in! Nice job here as FieldLens offers their email capture in the header section as well as at the bottom of the page.
Good example of an easy way (low impact) to test your newsletter offering by placing it in the footer. While we like to see the CTA content, we’d love to see an exclusive offer for visitors who sign up!
First, we wish every restaurant website looked this good. That said, all restaurant websites should offer an email capture and offer visitors the chance to win discounts, VIP treatments or special reservation options…etc
Would you like to influence an artificial intelligence built to help marketers work faster?
One of the most important things we do at Crayon is to listen to what people think about our product! Your input directly influences our product design.
Crayon Product Feedback Initiative
Starting now, we are actively seeking corporate marketers who can offer Crayon product feedback. We want to speak with high-achieving marketers who juggle many tasks, and do their best to track their competitors’ go-to-market strategies.
Details Interviews take place weekly on Tuesday afternoons. Remote or local is okay.
Coming up, we have 1-hr slots available between 1pm and 5pm on Tuesday 1/3 and 1/10.
Selection Please take a minute to fill out this survey (http://bit.ly/2h80RzS). We will be in touch with you shortly after. Once you participate in an interview, you will receive a $20 gift card to show our appreciation for your ideas.
I’m psyched to announce great news for Crayon customers today: we raised a round of funding from some of the best investors in the world, and we’re going to use the capital to build you an (even more :) amazing product.
We believe marketing & sales teams can get massive leverage by ingesting data from the external environment, and then organizing and storing that data, and mining it for actionable insights.
We’re honored to be working with tens of thousands of you – the best sales & marketing teams – and partnering with you on this journey to unlock the critical market insights embedded in signals on the web and the physical world.
We’re hiring stars across the company, so if you live in Boston and you’re awesome at what you do, we’d love to meet you.
If you want to learn more about the funding round, check out these thoughtful articles: