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Competitor Analysis Trends: How to Spot Them & What They Mean [+ New Crayon Dashboard!]

Keeping tabs on your competitors involves more than monitoring their announcements or online reviews. Competitive intelligence requires analysis in order to turn information into actionable insights. But that process isn’t easy - how do you get the right intelligence, how do you draw conclusions from that data, and what do you do with that analysis? Here are a few steps to get you started with spotting and leveraging competitor trends.

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A Primer on Win Loss Analysis as a Competitive Intelligence Tool

The following post was written by Zach Golden, Consultant at Anova Consulting Group, a leading provider of B2B win loss analysis.

chess-win-lose.pngThere is nothing quite like the feeling of closing a sale with a successful team effort, especially when up against a top competitor. But after the celebration fades, how often do teams have an accurate sense of which aspect of the offering or sales process resonated with the prospect?

Other times, when a top rival wins the day, negative emotions set in -- disbelief, disappointment, maybe even anger. Above all, the number one question facing organizations following a lost opportunity is: why did we lose?

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5 Tips for an Effective Competitive Intel Update

You work hard to stay on top of your competitors’ moves. You sift through big and small changes alike, and analyze the data to identify trends and strategies. What then? One of the biggest challenges with making use of competitive intelligence is distributing that intel to the relevant stakeholders within your organization.

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13 [Mostly] Free Resources to Learn CI Best Practices

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Competitive intelligence skills need to be honed and sharpened regularly. The field of competitive intelligence changes constantly, with new tactics and strategies popping up and “best practices” losing their effectiveness. The best way to stay ahead of the pack is to be constantly seeking out new learning opportunities.

Fortunately, there are several free resources available for those hoping to learn more about competitive intelligence. We have included sources that lay the groundwork for competitive and strategic intelligence, as well as frequently updated, modern resources to help maintain your edge as a lifelong CI learner. We have included books, organizations, blogs/epubs, online courses, and free CI tools to help you take your CI knowledge to the next level.

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