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8 Sources of Competitive Intelligence to Keep Tabs On Your Industry Rivals

Mackenzie Colcord

Mackenzie Colcord on Fri, Sep 10, 2021

While your company may have a strong grasp of what’s happening internally, understanding what’s happening externally in your marketplace is critical for sound decision-making. This is where competitive intelligence (CI) comes into play–the process of capturing and analyzing information about your rivals to drive internal strategy changes and tactics. 

Before we dive into specific sources of competitive intelligence that your company should explore, let’s paint the picture of how companies view CI. According to our 2021 State of CI Report, 70% of businesses have CI teams with 2+ dedicated professionals, and 92% of CI stakeholders believe CI is important to ...