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Resources Library

Free resources on Competitive
Intelligence, product marketing trends, sales enablement and more

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Battlecard Best Practices
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Competitive Intelligence Strategy
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Win Loss Best Practices

Sales Enablement

From Kickoff to Close: How to Launch (or Relaunch) your Compete Program at SKO
Watch the webinar

Competitive Intelligence Strategy

Plug In & Power Up: Connect Crayon to your AI Tools
Watch the webinar

Competitive Intelligence Strategy

State of Competitive Intelligence Webinar
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Competitive Intelligence Strategy

Behind the Curtain - Part 1: The AI Tools That Power Modern GTM Teams
Watch the webinar

Battlecard Best Practices

The Modern Blueprint for Battlecard Strategy & Competitive Enablement
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Product Marketing Strategy

GTM in the AI Era: How Tools and Agents are Changing the Game
Watch the webinar

Competitive Intelligence Strategy

Spice Up Your CI Strategy: 20 AI Recipes for Crafting a 5-Star Compete Program
Watch the webinar

Sales Enablement

Ignite Competitive Enablement with Sparks
Watch the webinar

Product Marketing Strategy

Enhancing the Product Marketing and Sales Relationship
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Competitive Intelligence Strategy

Bury Old-School Compete Programs
Watch the webinar

Competitive Intelligence Strategy

How to Build a World-Class Competitive Enablement Program
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Competitive Intelligence Strategy

Elevate Your Competitive Enablement Strategy with Crayon AI
Watch the webinar

Competitive Intelligence Strategy

2025 State of Competitive Intelligence
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Competitive Intelligence Strategy

How to Present the Value of CI to Senior Leadership
Watch the webinar

Win Loss Best Practices

Win/Loss Resource Kit
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Battlecard Best Practices

The Secret Formula for Stellar Battlecard Adoption
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Sales Enablement

Coaching Your Sales Reps to Win Competitive Deals
Watch the webinar

Battlecard Best Practices

Building Battlecards that Accelerate Adoption
Watch the webinar

Competitive Intelligence Strategy

The KPIs of Competitive Intelligence
Watch the webinar

Competitive Intelligence Strategy

Guide to Competitive Intelligence
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Competitive Intelligence Strategy

Executive Briefing Templates
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Product Marketing Strategy

Product Marketing Strategy Kit
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Competitive Intelligence Strategy

Competitive Intelligence Bootcamp [Replay]
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Product Marketing Strategy

Product Marketing Bootcamp [Replay]
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Competitive Intelligence Strategy

Revenue Leadership Bootcamp [Replay]
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Product Marketing Strategy

Complete Product Launch Toolkit
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Product Marketing Strategy

Product Marketing Measurement Template
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Competitive Intelligence Strategy

Competitive Analysis Template
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Competitive Intelligence Strategy

Competitive Intelligence Database Template
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Competitive Intelligence Strategy

Behind the Curtain - Part 2: How Crayon Uses AI to Build Better Tools for GTM Teams
Watch the webinar