Competitive Intelligence

Guide to Competitive Intelligence

40+ Page Guide

Learn how to out-market and out-maneuver your competitors by tracking their every move.

Competitive Intel 2019 Planning Kit

5 Resources in 1

Kit of competitive intelligence resources to start 2019 with a strong competitive edge.

Playbook for Distributing Intel

Guide + 5 Templates

You just uncovered key competitive insights. How do you get that intel into the right hands?

Competitive Intel Resource Kit

9 Resources in 1

Kit of competitive intelligence resources to guide and reference in your next CI project.


State of Competitive Intelligence Report

55+ pages, 50+ graphs

Largest study of the best practices, challenges, and opportunities in market & competitive intelligence.

Competitive Analysis Template

Competitive Analysis Template

50+ Editable Slides

Analyze your competitive landscape and find opportunities to win in your market.

Competitive Intelligence Database Template

Customizable Template

Centralize your CI and develop a more holistic understanding of your competitive landscape.

Reducing Churn with Competitive Intelligence and Analysis

Reducing Churn with CI & Analysis

60 Minutes

Learn about churn analysis, CI, & effectively using research to reduce churn.

How to Win in 2019 with Competitive Intelligence

How to Win in 2019 with Competitive Intelligence

60 Minutes

Learn how you can have a great 2019 by integrating CI into your marketing strategy.

Why AI is the Ultimate CI Colleague

Why AI is the Ultimate CI Colleague

45 Minutes

Learn how AI is not replacing — but rather enhancing — the job of the CI professional.


Product MarketinG

Guide to Battlecards Crayon

Guide to Competitive Battlecards

20+ page guide

Learn how to create and maintain world-class battlecards that drive competitive win rate

Competitive Intelligence for Product Marketing

Competitive Intel for Product Marketing

25+ Page Guide

Learn how to integrate competitive intel into your product marketing strategy.

Building a Product Marketing Team

30+ page guide

Learn how to source, hire, and grow a successful team of talented product marketers.

Guide to Measuring Product Marketing

Guide to Measuring Product Marketing

Guide + Template

Learn how to overcome the challenge of measuring impact + key metrics to track.

Crayon Battlecard Templates

Competitive Battlecard Templates

7 Templates

Customize with your branding, competitors, and content, and share with your team.

Product Launch Toolkit

Complete Product Launch Toolkit

4 Resources in 1

Everything you need to prepare, execute, and evaluate your next launch

Sales Enablement ebookfinalED-1

Ultimate Guide to Sales Enablement

40+ Page Guide

Learn how to build a sales enablement program that drives revenue

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On-Demand Crayon & Eigenworks Webinar

60 Minutes

Why We Win (or Lose): Powering Your CI Program with Win/Loss Analysis



Key Elements CCP Cover

Guide to Competitive Comparison Pages

16 Page Guide

This guide will cover 10 key elements of effective competitive comparison pages.

Guide to Intel-Driven Content

30+ Page Guide

Learn how to use competitive intel to get an unfair advantage in your content marketing.

Guide to Marketing Design Collaboration

25+ Page Guide

Get tips and tricks for Marketing and Design teams to work together more effectively.

Landing Page Trends

Landing Page Trends Report, 2017

Analysis of 1,000+ Pages

Analysis the top 1,000+ landing pages, detailing trends related to design, content, and more.