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Resource Library

A collection of resources on competitive intelligence best practices, product marketing trends, and revenue enablement strategies

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Battlecard Best Practices
Competitive Intelligence Strategy
Product Marketing Strategy
Sales Enablement
Win Loss Best Practices
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Competitive Intelligence Strategy

How to Build Your CI Dream Team
Watch the webinar
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Competitive Intelligence Strategy

Everything You Need to Hire Your CI Dream Team
Get the guide + templates
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Competitive Intelligence Strategy

The KPIs of Competitive Intelligence
Watch the webinar
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Battlecard Best Practices

2022 State of Battlecards Report
Get the study
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Competitive Intelligence Strategy

Strategies for Building a CI Culture
Watch the webinar
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Win Loss Best Practices

How to Succeed With Win Loss Analysis
Watch the webinar
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Win Loss Best Practices

How to Succeed with Win Loss Analysis
Get the guide + template
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Competitive Intelligence Strategy

WEBINAR: The State of CI In 2022
Watch the webinar
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Competitive Intelligence Strategy

2022 State of Competitive Intelligence
Get the study
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Product Marketing Strategy

Guide to Competitive Pricing
Get the guide
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Sales Enablement

Tales From the (Sales) Trenches
Watch the webinar
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Product Marketing Strategy

2021 Product Marketing Salary Survey
Get the study
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Battlecard Best Practices

The Ultimate Battlecard Breakdown
Watch the webinar
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Competitive Intelligence Strategy

Turning Competitive Intel Into Action
Watch the webinar
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Competitive Intelligence Strategy

Sharpening Your Competitive Edge
Watch the AMA
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Product Marketing Strategy

Aligning Product and Marketing Teams
Watch the webinar
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Competitive Intelligence Strategy

Guide to Competitive Intelligence
Get the guide
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Competitive Intelligence Strategy

Executive Briefing Templates
Get the templates
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Competitive Intelligence Strategy

Guide to Distributing Competitive Intelligence
Get the guide
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Product Marketing Strategy

Product Marketing Strategy Kit
Get the kit
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Competitive Intelligence Strategy

Competitive Intelligence Bootcamp [Replay]
Join the bootcamp
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Product Marketing Strategy

Product Marketing Bootcamp [Replay]
Join the bootcamp
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Competitive Intelligence Strategy

Revenue Leadership Bootcamp [Replay]
Join the bootcamp
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Sales Enablement

Ultimate Guide to Sales Enablement
Get the guide
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Product Marketing Strategy

Complete Product Launch Toolkit
Get the kit
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Product Marketing Strategy

Guide to Measuring Product Marketing
Get the guide
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Product Marketing Strategy

Product Marketing Measurement Template
Get the template
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Competitive Intelligence Strategy

Guide to Competitive Comparison Pages
Get the guide
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Competitive Intelligence Strategy

CI for Disruption-Based Growth
Get the study
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Competitive Intelligence Strategy

Competitive Analysis Template
Get the template
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Competitive Intelligence Strategy

Competitive Intelligence Database Template
Get the template
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Battlecard Best Practices

Guide to Competitive Battlecards
Get the guide
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Competitive Intelligence Strategy

Why AI is the Ultimate CI Colleague
Watch the webinar