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Resources Library

Free resources on Competitive
Intelligence, marketing trends, and more

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Battlecard Best Practices
Competitive Intelligence Strategy
Product Marketing Strategy
Sales Enablement
Win Loss Best Practices

Battlecard Best Practices

The 30-Day Battlecard Rollout Plan
Watch the webinar

Win Loss Best Practices

Win/Loss Resource Kit
Get the kit

Win Loss Best Practices

Win/Loss Wednesdays
Watch the webinar

Battlecard Best Practices

The Secret Formula for Stellar Battlecard Adoption
Get the guide

Sales Enablement

Coaching Your Sales Reps to Win Competitive Deals
Watch the webinar

Competitive Intelligence Strategy

2023 State of Competitive Intelligence
Watch the webinar

Competitive Intelligence Strategy

2023 State of Competitive Intelligence
Get the study

Battlecard Best Practices

Building Battlecards that Accelerate Adoption
Watch the webinar

Battlecard Best Practices

The Essential Role-Based Battlecard Template Pack
Get the templates

Competitive Intelligence Strategy

How to Build Your CI Dream Team
Watch the webinar

Competitive Intelligence Strategy

Everything You Need to Hire Your CI Dream Team
Get the guide + templates

Competitive Intelligence Strategy

The KPIs of Competitive Intelligence
Watch the webinar

Battlecard Best Practices

2022 State of Battlecards Report
Get the study

Competitive Intelligence Strategy

Strategies for Building a CI Culture
Watch the webinar

Win Loss Best Practices

How to Succeed With Win Loss Analysis
Watch the webinar

Win Loss Best Practices

How to Succeed with Win Loss Analysis
Get the guide + template

Competitive Intelligence Strategy

WEBINAR: The State of CI In 2022
Watch the webinar

Product Marketing Strategy

Guide to Competitive Pricing
Get the guide

Sales Enablement

Tales From the (Sales) Trenches
Watch the webinar

Product Marketing Strategy

2021 Product Marketing Salary Survey
Get the study

Battlecard Best Practices

The Ultimate Battlecard Breakdown
Watch the webinar

Competitive Intelligence Strategy

Turning Competitive Intel Into Action
Watch the webinar

Competitive Intelligence Strategy

Sharpening Your Competitive Edge
Watch the AMA

Product Marketing Strategy

Aligning Product and Marketing Teams
Watch the webinar

Competitive Intelligence Strategy

Guide to Competitive Intelligence
Get the guide

Competitive Intelligence Strategy

Executive Briefing Templates
Get the templates

Competitive Intelligence Strategy

Guide to Distributing Competitive Intelligence
Get the guide

Product Marketing Strategy

Product Marketing Strategy Kit
Get the kit

Competitive Intelligence Strategy

Competitive Intelligence Bootcamp [Replay]
Join the bootcamp

Product Marketing Strategy

Product Marketing Bootcamp [Replay]
Join the bootcamp

Competitive Intelligence Strategy

Revenue Leadership Bootcamp [Replay]
Join the bootcamp

Sales Enablement

Ultimate Guide to Sales Enablement
Get the guide

Product Marketing Strategy

Complete Product Launch Toolkit
Get the kit

Product Marketing Strategy

Guide to Measuring Product Marketing
Get the guide

Product Marketing Strategy

Product Marketing Measurement Template
Get the template

Competitive Intelligence Strategy

Guide to Competitive Comparison Pages
Get the guide

Competitive Intelligence Strategy

CI for Disruption-Based Growth
Get the study

Competitive Intelligence Strategy

Competitive Analysis Template
Get the template

Competitive Intelligence Strategy

Competitive Intelligence Database Template
Get the template

Battlecard Best Practices

Guide to Competitive Battlecards
Get the guide

Competitive Intelligence Strategy

Why AI is the Ultimate CI Colleague
Watch the webinar