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Crayon Competitive Intelligence Blog

Laura Taylor

Laura Taylor
Laura Taylor is the Chief Marketing Officer at Crayon.

Recent Posts

Here Are 4 Must-Ask Questions For Your Win/Loss Interviews

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Laura Taylor on Fri, Jul 23, 2021

Win/loss analysis—the process of determining why deals are won or lost—yields insights that practically everyone across your organization can use to their advantage.

Sales reps get insights that they can use to improve their objection-handling tactics. Marketers get insights that they can use to optimize their messaging. Product managers get insights that they can use to adjust their roadmap priorities. Nearly every department can gain meaningful insight when you have an understanding of where...

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5 Competitive Advantage Examples That Will Inspire Your Next Big Idea

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Laura Taylor on Wed, Jul 21, 2021

In business, getting a leg up on the competition isn’t easy. And it’s made all the more difficult by the fact that, in most cases, everybody is trying to get an edge on the rest of the field.

Whether...

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3 Keys to Crafting an Excellent Brand Promise

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Laura Taylor on Wed, Jul 7, 2021

Did you check out our post on messaging hierarchies? If so, you know a little bit about brand promises. On the matrix of vital messaging for brands trying to convey their unique value proposition,...

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The 5 Best Brand Positioning Examples We’ve Ever Seen

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Laura Taylor on Wed, Jun 16, 2021

We’ve talked at length about brand positioning on the Crayon blog—from creating positioning maps to identify where your brand exists in the competitive landscape, to crafting messaging hierarchies...

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Why You Need a Messaging Hierarchy (+ How to Create One)

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Laura Taylor on Wed, May 5, 2021

In the battle against competitors for sales, a positioning statement gives brand stakeholders much-needed ammunition. Across marketing and sales channels, you need to know how to promote your product...

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How to Create a Winning Brand Positioning Strategy

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Laura Taylor on Wed, Apr 28, 2021

If your brand existed in a vacuum, it’d be easy enough to convey your unique selling proposition to a prospect. You’d be unique because you’d be the only game in town. Your product’s defining...

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