Want a marketing intel report on 5 companies of your choice?

Our Capabilities

Team

• See changes to the executive team
• Get alerted when new personnel entering into, or leaving, employment contracts
• Notice changes in strategic hiring for marketing and sales roles
• Start to gather clues about how a competitor’s focus may shift under new leadership

Product

• Get alerted to newly published sections of the corporate website
• See where your competitors have dedicated their energy and resources
• See which products and services your competitors are scaling up, and scaling back

Pricing

• Capture subtle changes to pricing and plans
• Take note of new pricing methodologies and schemes
• Always notice when a tier has been added
• See when a feature has been added within existing pricing packages

Customer

• See which customer testimonials and case studies are featured by your competitors
• Notice when customers are added or removed
• Start to make judgements about how your competitors are shifting their target customer
• Get alerted to very good, and very poor, customer reviews written about competitors

Conversion

• Map how your competitors are tweaking their calls to action
• Take note of what your competitors’ are trying to get prospects to do above all else
• Gather clues about your competitor’s marketing model

What has Crayon discovered about your competition?