<img src="//bat.bing.com/action/0?ti=5668523&amp;Ver=2" height="0" width="0" style="display:none; visibility: hidden;">
home-hero-img(1)

COMPETE LIKE YOU MEAN IT

Crayon’s award-winning competitive intelligence software platform helps your organization see and seize opportunities so you can create a sustainable business advantage.

Trusted By

hubspot-gray
mailchimp-gray
dropbox-gray
zendesk-gray
atlassian-gray
zoominfo-gray
jpmorgan-gray
gra
rapid1-gray
toast-gray
invision-gray
discover-gray
wistia-gray
panasonic-gray
wayfair-gray
monster-gray
cashapp-gray
spotify-gray

Go beyond battlecards for a more impactful approach to Competitive Intelligence

capture-icon

TRACK

Compete with a more informed picture of what your rivals are up to, with more than 100 different data types across millions of sources—including your team in the field

analyze-icon

ANALYZE

Compete using technology that actually makes your job easier, with advanced machine learning that helps you filter out the noise and identify key competitive signals

act-icon

ACTIVATE

Compete in a way that drives real business impact, by getting your entire organization involved to help win more deals, retain more customers, and dominate your market

We're the Undisputed Champion of CI software. That’s not an exaggeration—it’s a fact. Just ask G2, Forrester, and the Product Marketing Alliance:

forrester-new-wave-leader-badge
PMA_PulseLeader2020
G2_OverallLeader_Fall2021
medal (1)
medal (2)
medal-1
medal (2)-1
bg-top-pattern
ProductImagery_Homepage-01

Way more data,
Way less time

Manual research is not only time-consuming—it’s also risky. When you rely on human effort, you’re prone to missed opportunities and undetected threats.

With Crayon, you can automatically capture your competitors’ movements in real time. Tap into more than one hundred different data types across millions of competitive intelligence sources to stay on top of product updates, messaging pivots, executive team changes, and more.

Learn more about Crayon’s approach to Competitive Intelligence and What We Track.

ProductImagery_Homepage-02_R2

Separate intel
from noise

Overlooking actionable insights is bad—drowning in frivolous data isn’t great, either. When you’re inundated with information, you’re unable to identify trends and flag the intel that's most impactful.

With Crayon, you can separate signal from noise with ease. Combine our platform’s artificial intelligence with your team’s human intelligence to pinpoint key developments before it’s too late.

Learn more about our competitive analysis capabilities.

ProductImagery_Homepage-03

Get your team
ready for battle

Insights are awesome—but you need the infrastructure to get them to the right people at the right time. When you’re limited to static deliverables and disjointed communication channels, you’re ill-equipped to enable stakeholders in a timely fashion.

With Crayon, you can create and deliver content like never before. Leverage battlecards, automated alerts, and email digests to help your colleagues compete like they mean it.

Learn more about email digests and battlecards, a few of our key competitive intelligence deliverables.

Market-leading companies LOVE Crayon

rob-bois-homepage

ROB BOIS

Sr. Director of Product Marketing, Fuze

"Crayon makes our team more scalable. Given limited time and resources, Crayon enables us to leverage larger scale intelligence and cut through the noise other tools have presented. Crayon finds intelligence we never would have found before."

fuze-gra y

 

george-baier-iv-homepage

GEORGE BAIER IV

Head of CI, Dropbox

“Crayon isn't just a research tool—it's our CI platform. It's where we gather insights on competitor online activity, collaborate with our team and x-functional partners, and distribute tailored content to drive impact for our lines of business.”

Dropbox Gray

 

nate-crampton-homepage

NATE CRAMPTON

Product Marketing Leader at Rapid7

"Crayon keeps investing in their product, and its ability to automate the process of monitoring, tracking, and alerting on competitors’ moves allowed me to spend time on more impactful competitive intelligence projects."

Rapid 7 Gray

 

Resources Library

Guide to CI

Guide to Competitive Intelligence

With a strong competitive intelligence program, you can provide your marketing, sales, product, and executive teams with a powerful, strategic advantage. Knowing what your competitors are up to will help you beat them every time.

  • book-gray 45+ pages
  • tips-img Tips and commentary
  • check-grat Strategies to analyze trends
Download now
Competitive Analysis Template

Competitive Analysis Template

This 50+ page slide template covers each key business area, tools and tips for gathering and presenting competitive data, and strategies for turning the analysis into an actionable blueprint. The slide template also comes with a bonus spreadsheet template to assist in data analysis and presentation.

  • book-gray 50+ editable slides
  • tips-img 10+ free tools referenced
  • check-grat Bonus excel supplement
Download now
Battlecards Template

7 Sales Battlecard Templates

Competitor battlecards are one of the most popular sales enablement materials businesses create today. Battlecards provide an overview of a competitor's company, products, and services. Most importantly, battlecards provide sales reps with detailed guidelines on how to win a deal against that competitor and can increase competitive deal win rate by as much as 59%!

Download now
State of CI-1

2021 State of Competitive Intelligence

In an increasingly crowded marketplace, how are companies getting intelligence on their competitors, customers, and thought leaders? Crayon's State of Competitive Intelligence research report dives into exactly that with data that highlights the best practices, challenges, and opportunities in the field of market and competitive intelligence. 

Download now
Clip-img bg-mobile

Are you ready to Compete Like You Mean It?

Discover the complete, ongoing picture that Crayon has captured for your competitive market, and how you can leverage it to create a sustainable advantage.

See for yourself.

Learn how Crayon can help you see and seize opportunities through a customized software demo. Just give us a few pieces of information and we’ll take care of the rest.