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Crayon’s award-winning platform activates competitive intelligence inside your organization, helping you stand out and win.

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Trophy_Emoji@2xCrayon named the UNDISPUTED CHAMPION in Competitive Intelligence by G2, Product Marketing Alliance and Forrester

G2 Leader Summer 2021
G2 Enterprise Leader Summer 2021
G2 Midmarket Leader

The most forward-thinking companies choose Crayon

Crayon’s software-driven competitive intelligence platform allows you to capture, analyze, and act on your competitors’ every move



Crayon tracks 100+ data types across hundreds of millions of sources to provide a complete view of your competitors’ movements.



Intelligence layer combines human and artificial intelligence to filter out the noise and surface key signals in an organized, curated view.



Enable sales, marketing, product, and executive teams with real-time, actionable insights to win more deals and drive business impact.

Track a Company’s Entire Digital Footprint

Capture every move your competitors make automatically. Tap into hundreds of millions of competitive intelligence sources to track everything from a pricing change, customer reviews, marketing campaigns, and more. Spend less time researching and more time analyzing and acting on your discoveries.

Learn more about Crayon’s Competitive Intelligence and What We Track.

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Analyze and Identify Market Trends

Surface the signal out of the noise, combining artificial and human intelligence to highlight key updates and trends. Spot and analyze trends, then collaborate with your team to determine what actions to take.

Learn more about Crayon's Competitive Analysis.

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Act on Intel to Drive Strategy and Programs

Drive product strategies, sales enablement programs, marketing campaigns, and more with real-time, actionable competitive intelligence for every employee. Stay one step ahead of your competitors and deliver intelligence to the right teams while it’s fresh.

Learn more about Crayon’s Email Digests and Sales Battlecards.

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Leading companies LOVE Crayon

Rob Bois
Senior Director of Product Marketing at Fuze

"Crayon makes our team more scalable. Given limited time and resources, Crayon enables us to leverage larger scale intelligence and cut through the noise other tools have presented. Crayon also finds additional intelligence we never would have found before."

George Baier IV
Head of Competitive Intelligence at Dropbox

“Crayon isn't just a research tool—it's our CI platform. It's where we gather insights on competitor online activity, collaborate with our team and x-functional partners, and distribute tailored content to drive impact for our
lines of business.”

Jill Perney
Marketing Operations Coordinator at AmeriFirst

"Crayon is a must-have for understanding where we are as a business and where we can go. Without Crayon, we wouldn’t have the deep grasp of our industry and competitors down to the details of their marketing investments."

Resources Library

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Guide to Competitive Intelligence

With a strong competitive intelligence program, you can provide your marketing, sales, product, and executive teams with a powerful, strategic advantage. Knowing what your competitors are up to will help you beat them every time.

  • Guide to Competitive Intelligence45+ pages
  • Guide to Competitive IntelligenceTips and commentary
  • Guide to Competitive IntelligenceStrategies to analyze trends
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Competitive Analysis Template

This 50+ page slide template covers each key business area, tools and tips for gathering and presenting competitive data, and strategies for turning the analysis into an actionable blueprint. The slide template also comes with a bonus spreadsheet template to assist in data analysis and presentation.

  • Competitive Analysis Template50+ editable slides
  • Competitive Analysis Template10+ free tools referenced
  • Competitive Analysis TemplateBonus excel supplement
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7 Sales Battlecard Templates

Competitor battlecards are one of the most popular sales enablement materials businesses create today. Battlecards provide an overview of a competitor's company, products, and services. Most importantly, battlecards provide sales reps with detailed guidelines on how to win a deal against that competitor and can increase competitive deal win rate by as much as 59%!

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2021 State of Competitive Intelligence

In an increasingly crowded marketplace, how are companies getting intelligence on their competitors, customers, and thought leaders? Crayon's State of Competitive Intelligence research report dives into exactly that with data that highlights the best practices, challenges, and opportunities in the field of market and competitive intelligence. 

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