STOP LOSING REVENUE TO RIVALS
When every dollar counts, you can’t afford to lose deals to competitors. Crayon’s award-winning platform arms your team with the right intel at the right time.
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Go beyond battlecards for a more impactful approach to Competitive Intelligence
TRACK
Compete with a more informed picture of what your rivals are up to, with more than 100 different data types across millions of sources—including your team in the field
ANALYZE
Compete using technology that actually makes your job easier, with advanced machine learning that helps you filter out the noise and identify key competitive signals
ACTIVATE
Compete in a way that drives real business impact, by getting your entire organization involved to help win more deals, retain more customers, and dominate your market
See how your competitive program compares to others
Spend 5 minutes answering a series of questions and we'll give you a customized, actionable report—for free.
Competitive Advantage Academy
Learn how to make a lasting impact on your company by building a meaningful, measurable competitive intelligence program.
Enroll now
Customizable Sales Battlecard Templates
Customizable battlecard templates that will help your sales team win deals against the competition and drive up your competitive win rate.
Download nowCrayon is the recognized leader in Competitive Intelligence software, but don't take our word for it:
The Product Marketing Alliance called Crayon “the undisputed champion of competitive intel tools” when they ranked us #1 in their Pulse reports in both 2020 and 2021. We’re also proud to have been positioned as a Leader by Forrester in their latest Wave, and the only solution in our space to be named a Leader by G2 for 8 consecutive quarters.
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Way more data,
Way less time
Manual research is not only time-consuming—it’s also risky. When you rely on human effort, you’re prone to missed opportunities and undetected threats.
With Crayon, you can automatically capture your competitors’ movements in real time. Tap into more than one hundred different data types across millions of competitive intelligence sources to stay on top of product updates, messaging pivots, executive team changes, and more.
Learn more about Crayon’s approach to Competitive Intelligence and What We Track.
Separate intel
from noise
Overlooking actionable insights is bad—drowning in frivolous data isn’t great, either. When you’re inundated with information, you’re unable to identify trends and flag the intel that's most impactful.
With Crayon, you can separate signal from noise with ease. Combine our platform’s artificial intelligence with your team’s human intelligence to pinpoint key developments before it’s too late.
Learn more about our competitive analysis capabilities.
Get your team
ready for battle
Insights are awesome—but you need the infrastructure to get them to the right people at the right time. When you’re limited to static deliverables and disjointed communication channels, you’re ill-equipped to enable stakeholders in a timely fashion.
With Crayon, you can create and deliver content like never before. Leverage battlecards, automated alerts, and email digests to help your colleagues compete like they mean it.
Learn more about email digests and battlecards, a few of our key competitive intelligence deliverables.
Market-leading companies LOVE Crayon
KAIT SMITH
Product Marketing Manager, Intellum
"Crayon streamlines my competitive intelligence tasks, allowing me to create powerful battlecards, newsletters, and reports. I can then tie my efforts directly to closed-won revenue with the Salesforce integration, understand how we're performing in our competitive deals, and share that information with the leadership team."
GEORGE BAIER IV
Head of CI, Dropbox
“Crayon isn't just a research tool—it's our CI platform. It's where we gather insights on competitor online activity, collaborate with our team and x-functional partners, and distribute tailored content to drive impact for our lines of business.”
NATE CRAMPTON
Product Marketing Leader at Rapid7
"Crayon keeps investing in their product, and its ability to automate the process of monitoring, tracking, and alerting on competitors’ moves allowed me to spend time on more impactful competitive intelligence projects."
The Crayon blog
Resources Library
2022 State of Competitive Intelligence
The latest benchmarks and best practices in the competitive intelligence field, based on the industry's largest and longest-running survey. A deep dive into the ways in which companies are supporting, practicing, and measuring competitive intelligence. Created in partnership with Strategic & Competitive Intelligence Professionals (SCIP).
Guide to Competitive Intelligence
With a strong competitive intelligence program, you can provide your marketing, sales, product, and executive teams with a powerful, strategic advantage. Knowing what your competitors are up to will help you beat them every time.
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45+ pages
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Tips and commentary
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Strategies to analyze trends
Competitive Analysis Template
This 50+ page slide template covers each key business area, tools and tips for gathering and presenting competitive data, and strategies for turning the analysis into an actionable blueprint. The slide template also comes with a bonus spreadsheet template to assist in data analysis and presentation.
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50+ editable slides
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10+ free tools referenced
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Bonus excel supplement
7 Sales Battlecard Templates
Competitor battlecards are one of the most popular sales enablement materials businesses create today. Battlecards provide an overview of a competitor's company, products, and services. Most importantly, battlecards provide sales reps with detailed guidelines on how to win a deal against that competitor and can increase competitive deal win rate by as much as 59%!
Are you ready to Compete
Like You Mean It?
Discover the complete, ongoing picture that Crayon has captured for your competitive market, and how you can leverage it to create a sustainable advantage.