<img src="//bat.bing.com/action/0?ti=5668523&amp;Ver=2" height="0" width="0" style="display:none; visibility: hidden;">

Crayon Competitive Intelligence Blog

Alicia Thomas

Alicia Thomas
Alicia Thomas is the head of customer marketing at Crayon, the leading market intelligence platform that helps businesses track, analyze, and act on everything happening outside their four walls. Alicia is a veteran of the marketing analytics space, and her award-winning work has been featured on sites like TechCrunch, Performance Marketer, and Shopify Plus.
Find me on:

Recent Posts

3 Ways to Get Intel & Feedback for Your Competitive Intelligence Efforts

Picture of Alicia Thomas
Alicia Thomas on Wed, Mar 4, 2020

Baking a cake and crafting your competitive intelligence (CI) program surprisingly have a lot of overlap. If you’ve ever watched an episode of the Great British Baking Show, you’ll know there’s no one right way to bake a cake. 

The same can be said for CI, especially in regards to getting intel and feedback from the field. There are a variety of ways different sized businesses are going about getting this information. 

In this post, I’ll dive into the tactics used by leading competitive...

Read More >

KPIs for Competitive Intelligence: What to Measure & How to Drive Impact

Picture of Alicia Thomas
Alicia Thomas on Fri, Jan 24, 2020

One of the hardest problems for many competitive intelligence (CI) professionals is how to measure the impact of programs that they put into place. In fact, less than half (44%) of CI teams have...

Read More >

Planning and Skills Development Product Marketers Need For the Year Ahead

Picture of Alicia Thomas
Alicia Thomas on Thu, Jan 2, 2020

2020 is at our doorstep, and if you’re like most product marketers, you’re likely being pulled in a dozen or so directions as you strive to support various teams and initiatives across your...

Read More >