<img src="//bat.bing.com/action/0?ti=5668523&amp;Ver=2" height="0" width="0" style="display:none; visibility: hidden;">

Crayon Competitive Intelligence Blog

Alicia Thomas

Alicia Thomas
Alicia Thomas is the head of customer marketing at Crayon, the leading market intelligence platform that helps businesses track, analyze, and act on everything happening outside their four walls. Alicia is a veteran of the marketing analytics space, and her award-winning work has been featured on sites like TechCrunch, Performance Marketer, and Shopify Plus.
Find me on:

Recent Posts

KPIs for Competitive Intelligence: What to Measure & How to Drive Impact

Picture of Alicia Thomas
Alicia Thomas on Fri, Jan 24, 2020

One of the hardest problems for many competitive intelligence (CI) professionals is how to measure the impact of programs that they put into place. In fact, less than half (44%) of CI teams have defined KPIs, which is interestingly a decrease from the previous year. 

So why the decrease in measurement for CI KPIs? With the rapid adoption of CI across all types of businesses, it makes sense that a surge in newcomers in the infantile stage of measurement and development would alter the results...

Read More >

Planning and Skills Development Product Marketers Need For the Year Ahead

Picture of Alicia Thomas
Alicia Thomas on Thu, Jan 2, 2020

2020 is at our doorstep, and if you’re like most product marketers, you’re likely being pulled in a dozen or so directions as you strive to support various teams and initiatives across your...

Read More >