Alicia Thomas
Alicia Thomas, a Crayon alum, is the head of Brand & Community at Postscript, a provider of SMS marketing technology. She is a veteran of the marketing analytics space, and her award-winning work has been featured on sites like TechCrunch, Performance Marketer, and Shopify Plus.
3 Ways to Get Intel and Feedback for Your Competitive Intelligence Efforts
Baking a cake and crafting your competitive intelligence (CI) program surprisingly have a lot of overlap. If you’ve ever watched an episode of the Great British Baking Show, you’ll know there’s no ...
KPIs for Competitive Intelligence: What to Measure and How to Drive Impact
One of the hardest problems for many competitive intelligence (CI) professionals is how to measure the impact of programs that they put into place. In fact, less than half (44%) of CI teams have ...
Planning and Skills Development Product Marketers Need
2020 is at our doorstep, and if you’re like most product marketers, you’re likely being pulled in a dozen or so directions as you strive to support various teams and initiatives across your ...