Your competitive content just got a whole lot smarter.

We’re rolling out a powerful new capability for Crayon Sparks: the ability to automatically publish curated analysis directly into Battlecards and Boards (newsletters) via Sparks Live Tiles.

They show up right where your sellers need them, exactly when it matters most. This shift turns Sparks into more than an insight engine.

It’s now a reliable delivery system, bringing AI-curated intelligence to the front lines of your sales motion — and helping CI teams scale their influence without scaling their hours.

Let AI Handle the Routine — You Handle the Revenue

Maintaining competitive content is important — but it shouldn’t be the reason CI pros are stuck in a loop of updates and version control.

Live Sparks offload the busywork by automatically updating insights based on a schedule you set. That means no more calendar reminders to refresh competitor positioning before QBRs. No more manually copying call clip takeaways into docs. You build the insight once, review the output, and let Crayon take care of distribution.

The real value of CI isn’t in the upkeep — it’s in the strategic work. Launch planning. Message testing. Deal support. Crayon’s automation doesn’t replace you — it clears your plate so you can make a bigger impact, faster.

What It Looks Like in Action

You set the rules. Sparks keeps the content fresh.

Every Live Spark tile starts with a prompt — like “Summarize top pricing objections” or “Highlight reviews that mention implementation.” Crayon then pulls from your existing competitor data (like call clips, reviews, or webpage updates) and generates a clear, sourced analysis. Once approved, you assign it to a tile on a battlecard or board — and decide how often it updates.

Some real-world examples:

A review analysis Spark summarizing sentiment around a key competitor — delivered to the “Objection Handling” tile of your card.

• A call clip roundup from Gong, linked to the Objection Handling section of your Battlecard — updated weekly with new examples

• A Clozd Spark summarizing trends in why you win — embedded in your Competitive Landscape board

• A sentiment summary based on G2 reviews, piped into a Product Gaps tile

• A Message This Way tile that auto-refreshes with key takeaways from call clips or product feedback

Each tile includes a timestamp, clear sourcing, and an AI badge — so sellers know what they’re seeing is current, curated, and credible.

Head-to-Head Strategy Delivered Across the GTM Stack

Battlecards are the starting point — but they’re far from the only place sellers (and other go-to-market teams) need competitive intelligence. That’s why Live Sparks are designed to power insight delivery across the entire Crayon ecosystem.

When a Spark is published to a Live Tile, it doesn’t just stay locked in one format. That same curated insight — sourced from reviews, call clips, or win/loss analysis — can also be distributed in ways that meet your teams where they already work:

• Crayon Answers
  Sellers can ask natural-language questions like “How do we beat Competitor X in EMEA?” and get AI-generated answers pulled from the very Sparks powering your Battlecards. This means you’re not duplicating work — you’re reinforcing it in every tool.

• Salesforce
  Live Sparks show up in the CRM via live tiles, giving reps contextual guidance while they’re actively working a deal. It’s insight in the moment, not an afterthought they have to dig for.

• Slack & Teams
  New Sparks can be shared in sales channels, keeping frontline teams looped in on shifts in competitor positioning, pricing, or strategy. Better yet, reps can submit field intel right from Slack — closing the loop between field intel collection and content updates.

• Compete Hub
  Live Sparks can appear front and center on the Compete Hub — the homepage for sellers logging into Crayon. This ensures that the most recent competitive insights are surfaced immediately, without needing to dig through cards or decks. Whether it’s a new objection handler or a shift in competitor strategy, reps get a quick-hit view of what’s changed and why it matters.
  
  

• Competitive Newsletters
  For reps who want to explore deeper, curated Sparks feed into Boards and newsletters that can be browsed at their own pace. It’s ideal for launches, refreshers, or broader enablement moments.

• Email
  For orgs that rely on email or push communications, Live Sparks can also be sent as standalone updates — keeping stakeholders in product, exec, or marketing roles up to speed on shifts in the landscape.

Even the best intel won’t drive impact if it’s buried in a tool no one checks. By connecting Sparks across these channels, Crayon ensures that insights aren’t just created — they’re delivered, seen, and acted on by the people who need them most.

Live Sparks aren’t just about automation. They’re about creating a repeatable system of influence — one where intelligence reaches every corner of your go-to-market motion without requiring constant manual effort from your team.

📣 Ready to Get Started?

If you're already using Crayon, you can start using Live Sparks today. Head into your Sparks dashboard, select your insight, and click “Add to Live Tile.” Set your cadence, preview the result, and let it run.

Ready to get started with Crayon? Request a demo to see how Sparks, Battlecards, and the rest of Crayon’s CI platform can turn raw intel into revenue-driving action — across every team in your go-to-market motion.