CRAYON COMPETITIVE
INTELLIGENCE BLOG

Sheila Lahar

Sheila Lahar

Sheila Lahar is our Senior Director of Content Marketing here at Crayon, responsible for making sure that everything we publish is unique, compelling, and valuable. Prior to joining Crayon, she built successful content marketing programs at a number of B2B SaaS companies, including Flatfile, Datto, and Eloqua.

Introducing Seller Engagement: A New Way to Analyze Battlecard Usage and Win Rates
Sheila Lahar

Sheila Lahar on Thu, Dec 14, 2023

Creating competitive enablement assets like battlecards can feel like a futile effort if they aren’t being used by your sales team. Is anyone reading this intel? Are these battlecards making an ...

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Customer Corner: How ConnectWise Increased Global Battlecard Adoption by Centralizing CI
Sheila Lahar

Sheila Lahar on Mon, Dec 11, 2023

The leading characteristic of any successful competitive intelligence program is consistent, enthusiastic adoption. But before your sales reps can dive into the competitive assets you create for ...

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Customer Corner: How Later Created a Must-Read Competitive Newsletter with a Little Help from the Kardashians
Sheila Lahar

Sheila Lahar on Wed, Nov 1, 2023

If you’re a CI leader, you’re creating competitive assets left and right to help enable your colleagues and support your company’s overall goals. One of these assets is most likely an internal ...

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Customer Corner: How AB Tasty Used Market and Competitive Intelligence to Improve Employee Onboarding
Sheila Lahar

Sheila Lahar on Tue, Aug 22, 2023

Creating a culture of CI can feel like training for a marathon. It requires serious dedication and repetition (So. Much. Running). And for most, running 26.2 miles doesn’t happen on the first day. ...

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Crayon and Clozd Announce a New Integration that Gives Customers the Insights They Need to Win More Deals
Sheila Lahar

Sheila Lahar on Tue, Jul 25, 2023

Here at Crayon we surveyed the market for the 2023 State of Competitive Intelligence report to get a deeper understanding of how teams rank the importance of different types of intelligence. More ...

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Find Your Perfect Competitive Intelligence Partner:Crayon Launches CI Partner Directory
Sheila Lahar

Sheila Lahar on Tue, Mar 21, 2023

Competitive Intelligence professionals and product marketing leaders know the struggle of being resource-constrained. Product marketing in particular often owns competitive intelligence (and all that ...

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It’s a Three-Peat: Crayon Is Once Again Named the PMA Pulse Leader for Competitive Intelligence
Sheila Lahar

Sheila Lahar on Wed, Jan 25, 2023

In the world of sports, a team that wins three or more championships in the span of only a few years is considered a dynasty. Today, Crayon is celebrating a dynasty of our own in the competitive ...

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Crayon and Primary Intelligence Develop a Market First Integration: Sellers Now Automatically Have the Win-Loss Insights they Need to More Close Deals
Sheila Lahar

Sheila Lahar on Mon, Jan 23, 2023

When your win/loss data is disconnected from your competitive intelligence tool, trying to understand your differentiators is like trying to appreciate the Mona Lisa from a mere 6 inches away — you ...

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Never Get Blindsided by a Competitor Again. Crayon Introduces CI Without Limits.
Sheila Lahar

Sheila Lahar on Wed, Nov 16, 2022

It’s a typical Monday morning as you go through emails and catch up. Suddenly an urgent email arrives from the CEO: “Did you see this?” Cue instant anxiety….palms sweaty, knees weak, arms are ...

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How to Write a Better Battlecard: Follow the ABCs
Sheila Lahar

Sheila Lahar on Tue, Jul 26, 2022

If you’re working with a sales team actively involved in competitive deals, you’re probably familiar with battlecards. Battlecards are a fundamental resource to help your sales team win more deals ...

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It’s True, Your Market is Getting More Competitive
Sheila Lahar

Sheila Lahar on Thu, May 19, 2022

If it seems like your industry is getting more competitive, it probably is. Why is that you ask? There are a few factors at play here. A big one is that it has never been easier to start a company. ...

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What's in Your Competitive Intelligence Tech Stack?
Sheila Lahar

Sheila Lahar on Tue, May 3, 2022

9,932 As of 2022, there are 9,932 martech solutions according to Scott Brinker’s latest marketing technology landscape. From email marketing to social media monitoring to ABM and everything in ...

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How to Effectively Analyze Competitive Intelligence: 5 Questions with Affinity’s Carolyn Klinger
Sheila Lahar

Sheila Lahar on Thu, Mar 31, 2022

In our first installment of the Crayon Customer Corner, we sat down with Carolyn Klinger, Director of Market and Competitive Intelligence at Affinity. Carolyn recently purchased Crayon for the second ...

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Are You Measuring Your CI Efforts? New Data Reveals It’s Time to Start [Infographic]
Sheila Lahar

Sheila Lahar on Tue, Mar 15, 2022

It’s that time again: the monthly marketing staff meeting where the growth team, content team, web team—you get the idea—will showcase their latest metrics. How are our efforts in these respective ...

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Because Winners Don’t Wing It: Introducing Crayon Academy
Sheila Lahar

Sheila Lahar on Wed, Feb 16, 2022

We recently published the 2022 State of Competitive Intelligence Report—the 5th installment in the CI industry’s largest and longest-running survey series. Here’s my favorite finding: Compared to ...

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