CRAYON COMPETITIVE
INTELLIGENCE BLOG

Sheila Lahar

Sheila Lahar

Sheila Lahar is our Senior Director of Content Marketing here at Crayon, responsible for making sure that everything we publish is unique, compelling, and valuable. Prior to joining Crayon, she built successful content marketing programs at a number of B2B SaaS companies, including Flatfile, Datto, and Eloqua.

Never Get Blindsided by a Competitor Again. Crayon Introduces CI Without Limits.
Sheila Lahar

Sheila Lahar on Wed, Nov 16, 2022

It’s a typical Monday morning as you go through emails and catch up. Suddenly an urgent email arrives from the CEO: “Did you see this?”  Cue instant anxiety….palms sweaty, knees weak, arms are ...

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How to Write a Better Battlecard: Follow the ABCs
Sheila Lahar

Sheila Lahar on Tue, Jul 26, 2022

If you’re working with a sales team actively involved in competitive deals, you’re probably familiar with battlecards. Battlecards are a fundamental resource to help your sales team win more deals ...

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It’s True, Your Market is Getting More Competitive
Sheila Lahar

Sheila Lahar on Thu, May 19, 2022

If it seems like your industry is getting more competitive, it probably is.  Why is that you ask? There are a few factors at play here. A big one is that it has never been easier to start a company. ...

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What's in Your Competitive Intelligence Tech Stack?
Sheila Lahar

Sheila Lahar on Tue, May 3, 2022

9,932   As of 2022, there are 9,932 martech solutions according to Scott Brinker’s latest marketing technology landscape. From email marketing to social media monitoring to ABM and everything in ...

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How to Effectively Analyze Competitive Intelligence: 5 Questions with Affinity’s Carolyn Klinger
Sheila Lahar

Sheila Lahar on Thu, Mar 31, 2022

In our first installment of the Crayon Customer Corner, we sat down with Carolyn Klinger, Director of Market and Competitive Intelligence at Affinity. Carolyn recently purchased Crayon for the second ...

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Are You Measuring Your CI Efforts? New Data Reveals It’s Time to Start [Infographic]
Sheila Lahar

Sheila Lahar on Tue, Mar 15, 2022

It’s that time again: the monthly marketing staff meeting where the growth team, content team, web team—you get the idea—will showcase their latest metrics. How are our efforts in these respective ...

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Because Winners Don’t Wing It: Introducing Competitive Advantage Academy
Sheila Lahar

Sheila Lahar on Wed, Feb 16, 2022

We recently published the 2022 State of Competitive Intelligence Report—the 5th installment in the CI industry’s largest and longest-running survey series. Here’s my favorite finding: Compared to ...

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