Sheila Lahar
Sheila Lahar is our Senior Director of Content Marketing here at Crayon, responsible for making sure that everything we publish is unique, compelling, and valuable. Prior to joining Crayon, she built successful content marketing programs at a number of B2B SaaS companies, including Flatfile, Datto, and Eloqua.
How to Write a Better Battlecard: Follow the ABCs
If you’re working with a sales team actively involved in competitive deals, you’re probably familiar with battlecards. Battlecards are a fundamental resource to help your sales team win more deals ...
It’s True, Your Market is Getting More Competitive
If it seems like your industry is getting more competitive, it probably is. Why is that you ask? There are a few factors at play here. A big one is that it has never been easier to start a company. ...
What's in Your Competitive Intelligence Tech Stack?
9,932 As of 2022, there are 9,932 martech solutions according to Scott Brinker’s latest marketing technology landscape. From email marketing to social media monitoring to ABM and everything in ...
How to Effectively Analyze Competitive Intelligence: 5 Questions with Affinity’s Carolyn Klinger
In our first installment of the Crayon Customer Corner, we sat down with Carolyn Klinger, Director of Market and Competitive Intelligence at Affinity. Carolyn recently purchased Crayon for the second ...
Are You Measuring Your CI Efforts? New Data Reveals It’s Time to Start [Infographic]
It’s that time again: the monthly marketing staff meeting where the growth team, content team, web team—you get the idea—will showcase their latest metrics. How are our efforts in these respective ...
Because Winners Don’t Wing It: Introducing Competitive Advantage Academy
We recently published the 2022 State of Competitive Intelligence Report—the 5th installment in the CI industry’s largest and longest-running survey series. Here’s my favorite finding: Compared to ...