In this Customer Corner interview, we sat down with Lisa Gonzalez, Senior Competitive Intelligence Manager at Bloomerang, a giving platform that helps nonprofits manage supporter relationships and ...

You’ve got a killer product. A revenue team hungry to win. And a competitive intelligence program in place. So why are you still losing deals you should be winning? In Crayon’s just-released 2025 ...

In a world where two thirds of sales opportunities are competitive—and those opportunities close at 5x the rate of non-competitive ones—competitive intelligence (CI) is a necessity. Yet most ...

As AI transforms product marketing, sales enablement and competitive intelligence (among everything else), there's new tools and technologies popping up constantly. It's difficult to keep up with ...

For most of today’s competitive intelligence teams, AI isn’t just a tool—it’s a game-changer. Whether product marketers are fine-tuning messaging with ChatGPT or instantly synthesizing insights from ...

In today’s hyper-competitive sales landscape, every deal counts. Two-thirds of sales opportunities are competitive, and here’s the kicker: these deals close 5x faster and at significantly higher ...

In B2B organizations, Product Marketing and Sales teams are critical drivers of growth, yet aligning these two functions can often be a challenge. This is why we teamed up with Yi Lin Pei, PMM ...

Call Clips for Gong Also Unveiled to Deliver Real-Time Competitive Insights from Call Recordings In the literal sense, a spark ignites or triggers something — whether that be an electrical discharge, ...

As summer winds down and the out of office replies become less frequent, companies are in full on planning mode for 2025. While there are many inputs that go into annual planning and setting revenue ...

In a world where business competition is fiercer than ever, having a strategic edge is no longer optional—it's essential. Our recent webinar, "Elevate Your Competitive Enablement Strategy with Crayon ...

In today's fiercely competitive sales landscape, two-thirds of open deals are head-to-head with competitors. Yet, traditional competitive enablement is falling short. Battlecards, while essential, ...

Enabling a sales team of hundreds of reps with real-time competitive intel is no easy feat. When Cognism partnered with Crayon — replacing their previous CI platform — the two person team of Kathy ...

Looking back, what two words would you use to define the past 18 months or so? If you say Taylor Swift, well, you’re not wrong. But we’d have to go with artificial intelligence (AI). As of January ...

Bringing on competitive intelligence software is transformational for your compete program — when done right. The “when done right” caveat boils down to setting your teams up for success. Chances ...

Creating competitive enablement assets like battlecards can feel like a futile effort if they aren’t being used by your sales team. Is anyone reading this intel? Are these battlecards making an ...

The leading characteristic of any successful competitive intelligence program is consistent, enthusiastic adoption. But before your sales reps can dive into the competitive assets you create for ...

If you’re a CI leader, you’re creating competitive assets left and right to help enable your colleagues and support your company’s overall goals. One of these assets is most likely an internal ...

Creating a culture of CI can feel like training for a marathon. It requires serious dedication and repetition (So. Much. Running). And for most, running 26.2 miles doesn’t happen on the first day. ...

Here at Crayon we surveyed the market for the 2023 State of Competitive Intelligence report to get a deeper understanding of how teams rank the importance of different types of intelligence. More ...

Competitive Intelligence professionals and product marketing leaders know the struggle of being resource-constrained. Product marketing in particular often owns competitive intelligence (and all that ...

In the world of sports, a team that wins three or more championships in the span of only a few years is considered a dynasty. Today, Crayon is celebrating a dynasty of our own in the competitive ...

When your win/loss data is disconnected from your competitive intelligence tool, trying to understand your differentiators is like trying to appreciate the Mona Lisa from a mere 6 inches away — you ...

It’s a typical Monday morning as you go through emails and catch up. Suddenly an urgent email arrives from the CEO: “Did you see this?” Cue instant anxiety….palms sweaty, knees weak, arms are ...

If you’re working with a sales team actively involved in competitive deals, you’re probably familiar with battlecards. Battlecards are a fundamental resource to help your sales team win more deals ...

If it seems like your industry is getting more competitive, it probably is. Why is that you ask? There are a few factors at play here. A big one is that it has never been easier to start a company. ...

9,932 As of 2022, there are 9,932 martech solutions according to Scott Brinker’s latest marketing technology landscape. From email marketing to social media monitoring to ABM and everything in ...

In our first installment of the Crayon Customer Corner, we sat down with Carolyn Klinger, Director of Market and Competitive Intelligence at Affinity. Carolyn recently purchased Crayon for the second ...

It’s that time again: the monthly marketing staff meeting where the growth team, content team, web team—you get the idea—will showcase their latest metrics. How are our efforts in these respective ...

We recently published the 2022 State of Competitive Intelligence Report—the 5th installment in the CI industry’s largest and longest-running survey series. Here’s my favorite finding: Compared to ...