CRAYON COMPETITIVE
INTELLIGENCE BLOG

Erica Jenkins

Erica Jenkins

Erica Jenkins is the Chief Product Officer of Crayon. With a career spanning over a decade in the software industry, she has an impressive track record building great enterprise products. Prior to Crayon, Erica served as the VP of Product Management at Meltwater. She also co-founded Expion in 2009, which was acquired by Sysomos in 2015, where she led the team as CPO until the 2018 acquisition by Meltwater. Erica is passionate about both growing her team’s skills and helping translate solutions through the lens of empathy around customers’ unsolved problems.

How to Use Slack + Crayon to Unlock Real-Time Intel, Delight Your Colleagues, and Win More Deals
Erica Jenkins

Erica Jenkins on Wed, Jul 27, 2022

The last time I made an appearance on this blog, I showed you how to optimize your competitive intelligence program for both search mode and awareness mode. I showed you, in other words, how to ...

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Connecting Employees to the “Why Care” and “Where to Go” with Competitive Intelligence Integrations
Erica Jenkins

Erica Jenkins on Tue, May 24, 2022

We all know your stakeholders can benefit from competitive intelligence, but let’s talk about the real problem: They have so many places to look for information that, rather than looking, they’ll ...

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Gong + Crayon: Helping Your Sellers Win With Personalized Competitive Insights
Erica Jenkins

Erica Jenkins on Mon, May 9, 2022

It’s 8:32am. An account executive on your sales team opens up their laptop to get their day started. Yesterday was crazy. Back-to-back-to-back-to-back calls. Lots of follow-up for them to tackle ...

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