--- title: "Crayon AI: Capture & Summarize Critical Competitive ... | Crayon" description: Crayon AI delivers the most important competitive insights to your inbox and enables you to auto-generate key takeaways with the click of a button. image: https://www.crayon.co/hubfs/crayon%20ai%20blog%20post.png --- ![Close](https://www.crayon.co/hubfs/Header%20Images/close-ic.svg) # The 2026 State of Competitive Intelligence report is here See what separates the programs that win. **[Read the report](https://www.crayon.co/state-of-competitive-intelligence-2026?utm_source=website-banner&utm_medium=announcement&utm_campaign=soci-2026)** [![CRAYON, Inc](https://www.crayon.co/hubfs/Logo.svg) ![CRAYON, Inc](https://www.crayon.co/hubfs/Logo.svg) ](https://www.crayon.co/) - [Product](https://www.crayon.co/competitive-intelligence-analysis) - [Crayon AI](https://www.crayon.co/product/crayon-ai) - [Aggregate](https://www.crayon.co/product/aggregate) - [Organize](https://www.crayon.co/product/organize) - [Publish](https://www.crayon.co/product/publish) - [Enable](https://www.crayon.co/product/enable) - [Measure](https://www.crayon.co/product/measure) - [Integrations](https://www.crayon.co/integrations) - [Resources](https://www.crayon.co/resources) - [Library](https://www.crayon.co/resources) - [Blog](https://www.crayon.co/blog) - [Case Studies](https://www.crayon.co/case-studies) - [Battlecard Templates](https://www.crayon.co/success/modern-battlecard-blueprint) - [AI Toolkit](https://www.crayon.co/ai-toolkit) - Company - [About Us](https://www.crayon.co/about) - [Careers](https://www.crayon.co/careers) - [Partner Directory](https://www.crayon.co/partners) - [Get a Demo](https://www.crayon.co/get-a-demo) - [Log In](https://app.crayon.co/login/) ## Crayon Competitive Intelligence blog [Back to all posts](https://www.crayon.co/blog) # Crayon AI: Capture and Summarize Critical Competitive Insights In Minutes ![Picture of ](https://www.crayon.co/hubfs/DSC09357-1.jpg) [ Conor Bond](https://www.crayon.co/blog/author/conor-bond) on Mon, May 22, 2023 Reading Time: 3 mins - - - - [mailto:info@example.com?&subject=&cc=&bcc=&body=https://www.crayon.co/blog/crayon-ai%0A](mailto:info@example.com?&subject=&cc=&bcc=&body=https://www.crayon.co/blog/crayon-ai%0A) Few activities are more tedious than sifting through [Google Alerts](https://www.crayon.co/blog/google-alerts) in search of important competitive insights. Not only is it tedious, it’s detrimental to your CI program — because the time you spend sifting through Google Alerts is time you ***don’t ***spend on high-impact activities, like training your sales team on the latest versions of your [battlecards](https://www.crayon.co/blog/battlecard-adoption). But what choice do you have? You can’t afford to ***not*** search for important competitive insights. If you miss something big, you’re in the hot seat. Good news: You can have your cake and eat it too. You can keep your company informed about major pieces of competitor news and still have plenty of time to help sellers win deals. How? Crayon AI. ## Powerful insights — with a single click After almost a decade of helping organizations track their competitors and enable sales teams, Crayon has captured billions of insights on companies large and small — insights with which our users can interact through starring, sharing, commenting, etc. ![insight_interactions](https://www.crayon.co/hs-fs/hubfs/insight_interactions.gif?width=598&height=260&name=insight_interactions.gif) Every time a user interacts with an insight, Crayon uses machine learning to get smarter about what CI leaders like you consider important. Our unique algorithms can decipher, for example, that a change to your competitor’s homepage is more important than their most recent tweet. What this means for you: You can take the insights Crayon has captured on your competitors and filter down to only those that our algorithms have deemed the most important to you. ![advanced filter importance](https://www.crayon.co/hs-fs/hubfs/advanced%20filter%20importance.gif?width=598&height=260&name=advanced%20filter%20importance.gif) Better yet, you can program Crayon to send you an email every morning with a list of the most important insights from the previous day. > “Every day, Crayon pushes the most important insights to my email,” says Carolyn Klinger, Director of Market & Competitive Intelligence at Affinity. “Crayon helps me dial in on the intel that is most relevant … [and] allows me to focus on providing strategic value to my company rather than sifting through hundreds of insights to uncover key takeaways for my stakeholders.” Best of all: If one of those critical insights in your inbox is a news article, you can automatically generate a summary for your colleagues with the click of a button. Simply log into Crayon, click "add takeaway" on the article you want to summarize, and click "summarize with AI". ![summarize with ai](https://www.crayon.co/hs-fs/hubfs/summarize%20with%20ai.gif?width=596&height=260&name=summarize%20with%20ai.gif) *The most important competitive insights, automatically delivered to your inbox and summarized with the click of a button — that's the magic of Crayon AI.* Want to see for yourself? [Schedule a demo of Crayon today](https://www.crayon.co/get-a-demo). ![Picture of ](https://www.crayon.co/hubfs/DSC09357-1.jpg) ![](https://www.crayon.co/hubfs/Website_Assets/Images/author-frame-1.png) [ Conor Bond](https://www.crayon.co/blog/author/conor-bond) Conor Bond is on the marketing team at Crayon. If, for whatever reason, you were to rip his headphones off his head and put them on yourself, you’d probably hear Weakened Friends or Charli XCX. [ LinkedIn ](https://www.linkedin.com/in/conor-bond-b4b088157/) ### Seeing is believing! Check out Crayon for yourself. [![Take a Product Tour](https://no-cache.hubspot.com/cta/default/2355195/45137f49-34a3-4976-809a-6203479cbe25.png)](https://cta-redirect.hubspot.com/cta/redirect/2355195/45137f49-34a3-4976-809a-6203479cbe25) Get the latest CI intel in your inbox by subscribing to our blog! ### Related Blog Posts - [![](https://www.crayon.co/hs-fs/hubfs/AI%20shouldn%E2%80%99t%20feel%20out%20of%20your%20control.%20%281%29.png?width=500&name=AI%20shouldn%E2%80%99t%20feel%20out%20of%20your%20control.%20%281%29.png) ](https://www.crayon.co/blog/introducing-refine-give-your-ai-an-edit-button) [Introducing Refine: Give Your AI an Edit Button](https://www.crayon.co/blog/introducing-refine-give-your-ai-an-edit-button) - [![](https://www.crayon.co/hs-fs/hubfs/Your%20Last%20Competitive%20Win%20Is%20the%20Playbook%20%283%29.png?width=500&name=Your%20Last%20Competitive%20Win%20Is%20the%20Playbook%20%283%29.png) ](https://www.crayon.co/blog/from-win-to-repeatable-play-how-pmms-can-scale-what-works-with-win-stories) [From Win to Repeatable Play: How PMMs Can Scale What Works with Win Stories](https://www.crayon.co/blog/from-win-to-repeatable-play-how-pmms-can-scale-what-works-with-win-stories) - [![](https://www.crayon.co/hs-fs/hubfs/CRAYON%20%26GOOGLE%20DRIVE%20INTEGRATION%20%281%29.jpg?width=500&name=CRAYON%20&GOOGLE%20DRIVE%20INTEGRATION%20%281%29.jpg) ](https://www.crayon.co/blog/google-drive-integration-is-now-here-for-crayon-users) [Google Drive Integration is Now Here for Crayon Users](https://www.crayon.co/blog/google-drive-integration-is-now-here-for-crayon-users) ### Popular Posts - [![sales-battlecards](https://www.crayon.co/hs-fs/hubfs/Sales%20Enablement-Battlecards%20101.png?width=500&name=Sales%20Enablement-Battlecards%20101.png) ](https://www.crayon.co/blog/competitive-battlecards-101) [Sales Battlecards 101: How to Help Your Sellers Leave the Competition In the Dust](https://www.crayon.co/blog/competitive-battlecards-101) - [![](https://www.crayon.co/hs-fs/hubfs/Analyzing%20Intel-Competitive%20Matrix.png?width=500&name=Analyzing%20Intel-Competitive%20Matrix.png) ](https://www.crayon.co/blog/competitive-matrix-examples) [How to Create a Competitive Matrix (Step-by-Step Guide With Examples + Free Templates)](https://www.crayon.co/blog/competitive-matrix-examples) - [![free-market-research-tools-and-resources](https://www.crayon.co/hs-fs/hubfs/free-market-research-resources-bureau-of-labor-statistics-2.png?width=500&name=free-market-research-resources-bureau-of-labor-statistics-2.png) ](https://www.crayon.co/blog/8-market-research-tools) [The 8 Free Market Research Tools and Resources You Need to Know](https://www.crayon.co/blog/8-market-research-tools) - [![competitive-advantage-examples](https://www.crayon.co/hs-fs/hubfs/examples-of-competitive-advantage.jpg?width=500&name=examples-of-competitive-advantage.jpg) ](https://www.crayon.co/blog/competitive-advantage-examples) [6 Competitive Advantage Examples From the Real World](https://www.crayon.co/blog/competitive-advantage-examples) - [![brand-messaging-examples](https://www.crayon.co/hs-fs/hubfs/firmbee-com-gcsNOsPEXfs-unsplash%20%281%29.jpg?width=500&name=firmbee-com-gcsNOsPEXfs-unsplash%20%281%29.jpg) ](https://www.crayon.co/blog/stand-out-brand-messaging) [6 Exceptional Brand Messaging Examples We Can All Learn From](https://www.crayon.co/blog/stand-out-brand-messaging) [![Horizontal_4C_WHTWordmark-1](https://www.crayon.co/hubfs/Horizontal_4C_WHTWordmark-1.svg "Horizontal_4C_WHTWordmark-1")](https://www.crayon.co/) - 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