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Crayon Competitive Intelligence Blog

What Are the Goals of Competitive Intelligence? Let’s Break Down 5 of Them

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Conor Bond on Fri, Apr 16, 2021

Businesses have never been more agile than they are right now. Bringing a product to market, releasing a new feature, launching an ad campaign — these initiatives, though they will never be easy by any means, are not as daunting as they once were.

As markets become more crowded and pivots become more frequent, investments in competitive intelligence (CI) are growing like never before.

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6 Best Practices for Better Alignment Between Your Sales & Marketing Teams

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Conor Bond on Wed, Apr 14, 2021

The more closely you align your sales and marketing teams, the better.

When everyone is on the same page — from content marketers and demand gen specialists to BDRs and account executives — lead...

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What’s the Difference Between Product Marketing and Product Management?

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Conor Bond on Fri, Apr 9, 2021

The difference between product marketing and product management is not an especially clear one.

Within a given organization, both product marketers and product managers are intimately familiar with ...

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Use These 8 Free Market Research Tools & Resources to Your Advantage

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Conor Bond on Wed, Apr 7, 2021

Conducting market research is never an easy task — it presents challenges to businesses of all shapes and sizes.

With that being said, those with large budgets do enjoy certain advantages. When you...

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How to Build & Implement Your Sales Enablement Strategy in 7 Steps

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Conor Bond on Fri, Apr 2, 2021

If you can help it, sales enablement — the act of empowering your sales reps with the tools, resources, and competitive intel they need to win deals — should not be conducted on an ad-hoc basis.

To...

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SaaS Pricing Pages: 8 Tactics to Drive Better Results (with Examples!)

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Conor Bond on Tue, Mar 30, 2021

No one cares about the price of your SaaS product unless they’re interested in buying it.

(Or they're interested in gathering competitive intel. But we'll set that aside for now.)

Prospects who visit...

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Do These 5 Things to Get More Value Out of Competitive Intelligence [NEW DATA]

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Conor Bond on Thu, Mar 25, 2021

If I had to summarize the brand new 2021 State of Competitive Intelligence Report with a single word, I’d use the word revenue. Now more than ever, companies are growing their revenue by tracking,...

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NEW DATA: 70% of Businesses Have CI Teams of 2 or More Dedicated Professionals

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Maggie Nichols on Tue, Mar 23, 2021

As the folks here at Crayon combed through the results of our 2021 State of Competitive Intelligence Report, an exciting theme jumped out at us: Competitive intelligence (CI) programs are growing,...

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NEW DATA: 61% of Businesses Say Competitive Intelligence Directly Impacts Revenue

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Conor Bond on Thu, Mar 18, 2021

Every year, for the last four years, Crayon has conducted the State of Competitive Intelligence Report — a survey of the competitive intelligence (CI) community that yields deep insights regarding...

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B2B Buyer Personas: Everything Marketers Need to Know

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Conor Bond on Wed, Mar 17, 2021

In order to stand out in a crowded market, you need to position your solution in a manner that resonates with your prospective customers.

Nothing you say will resonate with your prospects unless you...

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Sales Battlecards: 8 Tips to Help You Win More Deals

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Conor Bond on Wed, Mar 10, 2021

The sales battlecard is an extraordinarily impactful tool for any business in a competitive B2B market. As we'll discuss in the 2021 State of Competitive Intelligence Report (coming soon!), 71% of...

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Why Do Your Prospects Lose Sleep? 5 Ways Marketers Can Identify Pain Points

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Conor Bond on Wed, Mar 3, 2021

As consumers, we often make purchases without the intention of problem-solving.

But when we make the mental shift from consumer mode to business mode, our buying behaviors change. As employees acting...

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A Guide to Product Marketing Team Structure and Functions

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Emily Dumas on Thu, Feb 25, 2021

No two product marketers are the same, which means that no two product marketing teams are the same. Some are large, supporting multiple product lines, features, specialties, and more. Some are small...

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3 Ways to Find & Leverage Your Competitors' Weaknesses

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Conor Bond on Tue, Feb 23, 2021

In the B2B world, you can’t go to market with a product that’s identical to that of your competitor. Without some form of differentiation, your chances of succeeding over the long term are slim.

...

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8 Traits Leaders Look for When Hiring Product Marketers

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Emily Dumas on Fri, Feb 19, 2021

Hiring the perfect product marketer with the right combination of skills for your organization is no easy feat. In a recent blog post, we discussed what product marketing actually is. Although...

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How to Definitively Prove the Value of Sales Enablement

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Conor Bond on Thu, Feb 11, 2021

High-performing sales reps are not born; they’re built. To be more precise, high-performing sales reps are not built in a discrete period of time; they’re built on an ongoing basis.

Call analyses,...

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What is Product Marketing? Key Concepts & Resources

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Emily Dumas on Tue, Feb 9, 2021

Ask one hundred companies what a product marketer does, and you’re likely to get one hundred different descriptions. Product marketing is one of those roles that varies so much from industry to...

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What Is Sales Enablement? A B2B Marketer's Guide

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Conor Bond on Thu, Feb 4, 2021

Sales, in general, is a tough job. Whether you’re a server trying to maximize tips or an account executive trying to hit quota, communicating value to a prospective customer is difficult.

Naturally,...

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Who Uses Competitive Intelligence? 5 Key Stakeholders

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Conor Bond on Thu, Jan 28, 2021

At this point, you’ve got a strong grasp on competitive intelligence (CI). You know what it is, why it’s important, and how to gather it. If you’re really on your game, you might even be proficient...

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How to Build a Scalable Competitive Intelligence Program

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Emily Dumas on Tue, Jan 26, 2021

Today is a great day because you’ve just been hired to spearhead a competitive intelligence (CI) program at your company. When you’re starting a new initiative and integrating a new practice into an...

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24 Questions to Consider for Your Next SWOT Analysis

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Conor Bond on Thu, Jan 21, 2021

So, you’re getting ready to conduct a SWOT analysis — fantastic! Whether you’re a marketer, an executive leader, a competitive intelligence (CI) professional, or someone else entirely, you’re on your...

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Competitive Intelligence Spotlight Series: Vinay Nair

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Emily Dumas on Tue, Jan 19, 2021

Crayon's Competitive Intelligence Spotlight is an interview series where we chat with intelligence professionals to get a glimpse into their careers and gain unique insight into competitive strategy....

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What is Competitive Analysis? A B2B Marketer's Guide

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Conor Bond on Thu, Jan 14, 2021

Your business doesn’t exist in a vacuum. There will always be external forces pushing on your bottom line — both upwards and downwards. A strong economy drives a sustained boost in demand for your...

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Competitive Analysis Requires Benchmarking Your Own Company

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Emily Dumas on Tue, Jan 12, 2021

Most businesses know their own strategy through and through, and recently, more companies than ever before are investing in competitive intelligence. The real secret to success is combining those two...

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5 Steps to Get Valuable Insight From Competitor Website Analysis

Guest Blogger on Thu, Jan 7, 2021

The following post was written by Richard Conn. Richard is the Senior Director, Search Marketing for RingCentral, a global leader in unified communications and a world class VoIP provider. He is...

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