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Crayon Competitive Intelligence Blog

16 Questions to Answer in Your Product Marketing Plan

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Ellie Mirman on Fri, Dec 13, 2019

As the new year inches closer and closer, it’s time to dive into the oh-so-beloved activity of building a marketing plan. OK, maybe it’s not so beloved - after all, it can be daunting and challenging to come up with “the perfect plan” to hit those great big goals next year. When you need to start somewhere, it can be helpful to think through the questions you want to answer around growth, strategies, and obstacles. When it comes to building a product marketing plan, in particular, these 16...

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How to Enable Sales Teams to Win in Hyper-Competitive Markets

Guest Blogger on Wed, Dec 11, 2019

The following article was written by Jake Miller. Jake joined Allego after commercial launch to help establish product marketing and lead ongoing strategic use case development and commercialization...

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What is Competitive Intelligence? 10 Terms and Concepts You Need to Know

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Emily Dumas on Thu, Dec 5, 2019

Competitive Intelligence (CI) is an integral piece of every successful business strategy. It’s important for a company to understand where they stand within their market, so they can make...

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Competitive Intelligence Spotlight Series: Stephen Tomas

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Emily Dumas on Tue, Dec 3, 2019

Crayon's Competitive Intelligence Spotlight  is an interview series where we chat with intelligence professionals  to get a glimpse into their careers and gain unique insight into competitive...

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Product Marketing Spotlight Series: Tamara Grominsky

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Emily Dumas on Wed, Nov 27, 2019

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this...

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Your Product Launch Questions Answered by a HubSpot Product Marketing Leader

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Emily Dumas on Mon, Nov 25, 2019

AMA: Hubspot Principal Product Marketing Manager, Marcus Andrews on Product Launches originally appeared on Sharebird - the place to see how people at top companies do product marketing.

Answers by ...

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8 Examples of Competitive Commercials that Will Inspire You To Launch Your Own Competitive Campaign

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Emily Dumas on Fri, Nov 22, 2019

Poking fun at your competitors is a marketing tactic that has been used for years. Whether you’re making a discreet pass or totally throwing shade at your competition, competitive ads are prominent...

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Why Your Battlecards Aren’t Working

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Ben Cope on Wed, Nov 20, 2019

Your competitors impact nearly every aspect of your business. They impact how your product team shapes its development roadmap. They shape how your marketing team runs campaigns. They even influence...

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Benchmark Your Competitive Win Rate [New Data]

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Ellie Mirman on Fri, Nov 15, 2019

Every business has competitors, whether that be status quo or a laundry list of similar companies. How effective we are at winning deals against our competitors is one of the key measures of a...

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Product Marketing Spotlight Series: Jessica Iandiorio

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Emily Dumas on Wed, Nov 13, 2019

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this...

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