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Crayon Competitive Intelligence Blog

How to Leverage Product Reviews In Your Competitor Analysis

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Ben Cope on Tue, Sep 1, 2020

Review sites are jam-packed with competitive intelligence (CI). On review sites, you’ll find both happy and unhappy customers giving insight into your competitors’ products and outlining strengths and weaknesses. You’ll also gain visibility into when and how competitors respond to customer issues. You’ll get direct and public customer feedback, without the outreach. 

How do you then turn that intelligence into a tool to help your sales team win more deals? Certainly, it’s more than sending the...

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How Well Does Your Sales Team Pivot?

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John Judge on Fri, Aug 28, 2020

Remember not long ago when we’d never heard of Dr. Anthony Fauci, had no idea what Zoombombing was, only occasionally worried about getting the flu? We came into 2020 like we do most years, with...

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Battlecards 101: Measuring and Optimizing Your Battlecards

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Emily Dumas on Wed, Aug 26, 2020

Now that we’ve covered the basics of creating battlecards and walked through driving battlecard adoption in our Battlecards 101 series, it’s time to take the next step. By now, you’ve created and...

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Product Marketing Spotlight Series: Melanie Grefsheim

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Emily Dumas on Thu, Aug 20, 2020

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this...

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8 Stats to Reference When Starting a Competitive Intelligence Program

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Ellie Mirman on Tue, Aug 18, 2020

Just took a new role in competitive intelligence? Congrats! Forming a new competitive intelligence (CI) initiative for your organization? Fantastic! It’s great to see the business investing in this...

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Using Competitive Data Points to Predict the Future

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Ben Cope on Fri, Aug 14, 2020

For anyone with an internet connection and a glut of time available for research, competitive data points are nearly inexhaustible. New job postings, minor website copy changes, new marketing content...

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5 Key Areas to Analyze when Conducting a Competitor Marketing Analysis

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Lauren Kersanske on Wed, Aug 12, 2020

A competitor analysis encompasses many different facets of your competitor’s business—revenue, product, marketing, sales, engineering, organizational structures, and more. But there’s something to be...

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Battlecards 101: 5 Ways to Drive Sales Adoption of Battlecards

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Lauren Kersanske on Fri, Aug 7, 2020

This post is part two in our Battlecards 101 Series. Click here to read part one. 

Imagine that you spent hours upon hours building an informative and detailed battlecard for your sales team. Now...

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Competitive Intelligence Spotlight Series: Paul Santilli

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Emily Dumas on Fri, Aug 7, 2020

Crayon's Competitive Intelligence Spotlight is an interview series where we chat with intelligence professionals to get a glimpse into their careers and gain unique insight into competitive strategy....

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Product Marketing Spotlight Series: Vicki Robertson

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Emily Dumas on Thu, Jul 30, 2020

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this...

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