Ten years ago, the digital footprints of companies were small. So small, a complete digital footprint only included a company website and maybe a Twitter profile. Today, there are many social media platforms, third-party review sites, content, news, and more. While it might be possible for a human to catalog that amount of data, it’s extremely time-consuming, and there are likely to be details missed and no time is left to actually act on the insights discovered. The key to ensuring you’re getting full insight into your competition is artificial intelligence. In fact, it’s been found that AI technology enhances business productivity by 40%, which means you can invest your time acting upon your competitive intelligence insights. Let’s dive into the three ways that AI is the missing piece to your competitive intelligence strategy.