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Intelligence & Inspiration for Marketing, CI, & Strategy Teams


12 Ways Competitive Intelligence Will Benefit Your Team in 2019

The New Year is officially here! While I’m sure you got ahead on your 2019 planning in Q4 of 2018, there is one strategy your team should be sure to incorporate into its plans - Competitive Intelligence (CI). Why should your business incorporate competitive intelligence into its plans? Well, competitive intelligence has benefits for each of your teams - including product marketing, marketing, product, and sales teams - that will give your business a competitive edge in 2019. Let’s break down the different ways competitive intelligence can benefit each of your teams.

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7 Traits Leaders Look for When Hiring Product Marketers

Hiring the perfect product marketer for your organization is not an easy feat. A product marketer is responsible for a wide range of tasks including go-to-market strategy, messaging, and competitive intelligence, requiring a wide range of skills and experience that can be hard to find in one person. It’s been said that a great product marketer is built, not born. So while someone may not have a lot of experience in product marketing, the skills that they bring to the table may be the perfect addition to your team. We asked product marketing leaders what they look for when they hire product marketers, and here are seven common traits they look for when hiring on their product marketing teams.

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How Does Competitive Intelligence Fit Into Each Stage of A Product Launch?

Executing a product launch includes many moving parts. Pre-launch, your team needs to have an understanding of your market and be prepared to launch your new product into your space. During launch, your sales team needs to be ready to field any and all questions about your new product so that they can close more deals. Post-launch, your team needs to be prepared to debrief, gather valuable intel from your market, and analyze the success. Let’s take a look at how competitive intelligence can be incorporated into each stage of your product launch.

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5 Ways You’re Wasting Time on Manual Competitive Intelligence Research

Do you find yourself meaninglessly scrolling through the internet looking for intel on your competitors? Well, you can make that time 10x more effective with just a few tips and tricks. It’s all a matter of setting goals, looking at the right sources, and using your intel to enable your sales, marketing, and product teams. Check out these five ways you might be wasting time on competitive intelligence research.

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