When your competitive landscape is constantly changing - with new competitors, new products, mergers, marketing campaigns, and more - it can be easy to fall into a reactive mode. An event happens, it’s reviewed, discussed, acted upon, and by the time that cycle has been completed, another competitive event has occurred, and the pattern starts all over again. If you’re constantly reacting to market movements, it feels like you never have a chance to get ahead of competitors or anchor on your company’s vision. It can seem like you’re constantly chasing competitors or changing strategies.
So how do you stay on top of your competitive landscape but break out of the reactive pattern? Here are five ways you can get ahead to be more proactive with your competitive intelligence strategy.