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Crayon Competitive Intelligence Blog

Where is the Competitive Intelligence Industry Going? Predictions by Competitive Intelligence Experts

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Emily Dumas on Fri, Apr 24, 2020

With the continuous advancement of technology, the Competitive Intelligence (CI) industry has seen many changes over the last five to ten years. Technology aside, we’ve seen many trends arise that will impact the future of competitive intelligence. We’ve seen changes in how  competitive intelligence research is done, the increased competitiveness within most markets, more financial investments in CI programs, and better organizational visibility into competitive intelligence findings. Beyond...

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Product Marketing Spotlight Series: Alex Virden

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Emily Dumas on Tue, Apr 21, 2020

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this...

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Building an Intelligence Culture in your Organization

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Lauren Kersanske on Thu, Apr 16, 2020

Competitive Intelligence (CI) is growing. According to the recent State of Competitive Intelligence Report, more than half (57%) of businesses have CI teams of two or more dedicated CI professionals,...

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10 Online Events & Resources for Product Marketing & Competitive Intelligence Pros

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Ellie Mirman on Tue, Apr 14, 2020

The entire tech world, and many other industries, are suddenly grounded at home, working remotely. Events have been postponed or canceled, but we’re all still hungry to learn and develop. On top of...

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9 B2C Product Marketing Metrics from Marketing Leaders

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Emily Dumas on Thu, Apr 9, 2020

Measuring the impact of product marketing is an ongoing process for many organizations. Some product marketers have found it hard to quantify their efforts and tie it to business impact. The truth...

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Competitive Intelligence Spotlight Series: Alex McDonnell

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Emily Dumas on Tue, Apr 7, 2020

Crayon's Competitive Intelligence Spotlight is an interview series where we chat with intelligence professionals to get a glimpse into their careers and gain unique insight into competitive strategy....

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How to Balance Customer & Competitor Centric Messaging

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Ben Cope on Fri, Apr 3, 2020

Formulating messaging that resonates with your target market is a challenging endeavor. Strong messaging needs to concisely demonstrate differentiated value that addresses the unique goals and...

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4 Components of the Product Marketing Loop

Guest Blogger on Tue, Mar 31, 2020

The following article was written by Anand Patel. Anand Patel has played the role of both a product marketer and product manager in the fintech and software space, and currently is a Sr. Product...

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Supporting Your Organization During These Challenging Times

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Jonah Lopin on Thu, Mar 26, 2020

Below is a message we sent to all of our customers. We share this here, as we extend a hand to connect and support our customers, partners, employees, and friends.

We are living through an...

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How to Brief Executive Leadership on Major Market Events

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Ellie Mirman on Tue, Mar 24, 2020

First, a PSA: The coronavirus is having a massive impact on every community across the globe due to its novel and highly contagious nature. Please practice social distancing, staying home whenever...

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