The New Year is officially here! While I’m sure you got ahead on your 2019 planning in Q4 of 2018, there is one strategy your team should be sure to incorporate into its plans - Competitive Intelligence (CI). Why should your business incorporate competitive intelligence into its plans? Well, competitive intelligence has benefits for each of your teams - including product marketing, marketing, product, and sales teams - that will give your business a competitive edge in 2019. Let’s break down the different ways competitive intelligence can benefit each of your teams.