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Intelligence & Inspiration for Marketing, CI, & Strategy Teams


How to Use Google Alerts as a Free Competitive Monitoring Tool

The internet is constantly buzzing with the latest and greatest updates from companies and buyers alike. This makes gathering robust marketing intelligence a bit challenging. How are you supposed to stay on top of everything happening in your industry when new information can be released at any moment? One simple way to keep track is by taking advantage of Google Alerts. With Google Alerts, you can set up email alerts based on specific search terms and preferences, allowing you to get important updates about each of your competitors. Here’s how you use Google Alerts to track your competition.

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How to Use Your Competitors’ Twitter Activity to Your Advantage

Everyone’s marketing team works hard to build a strong social presence for their brand. But how aware are they when it comes to the social presence of competitors? Social media isn’t an easy outlet to track on your own when you have multiple competitors. This is especially true today when most companies have multiple accounts – Facebook, Twitter, LinkedIn, Snapchat, and Instagram; all of which they’re posting to multiple times per day. But, there are a few different things you can view, at a high level, to see how your competitors are performing on social media and leverage it to better your own strategy. Focusing on one of the more popular platforms, such as Twitter, is a great place to start.

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Who's Responsible for Competitive Intelligence?

Who is responsible for competitive intelligence in an organization? Is it the VP Marketing? Product marketer? Business strategy lead? CEO? Is there a single owner or should it be owned by everyone? There’s no perfect arrangement that will work for every company, and as a result, every company takes their own approach to tackling competitive intelligence. In the 2018 State of Market Intelligence Report, we dug into what companies are doing in this area - how they are supporting competitive intelligence efforts with their people and resources. Here are the trends we found.

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Competitive Market Research: Study Shows How Companies Monitor Their Competitors


Monitoring is essential to any competitive intelligence strategy, as it allows a company to stay on top of what competitors are doing at all times. The 2018 State of Market Intelligence Report uncovers current practices of how companies are monitoring their competitors and approaching their market research efforts. To understand the practices around competitor and market intelligence monitoring, let’s dive into the Who, What/Where, When, and How to shed some light on the subject.

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