Poking fun at your competitors is a marketing tactic that has been used for years. Whether you’re making a discreet pass or totally throwing shade at your competition, competitive ads are prominent in media today. Grabbing the attention of customers when you’re in a competitive industry can be tough when they have so many options from which to choose. This is especially true for B2C brands. Enter competitive advertising - ads or commercials in which a company positions itself as the superior product by calling out their competitors’ weaknesses. Let’s take a look at five examples of competitive advertising campaigns to see how these brands tackle advertising in a competitive industry.