There is no adequate way to express the effect COVID-19 has had on society. It’s changed the way we live and the way we work. Competitive intelligence (CI) might seem like an “extra” in the time of COVID, but it’s more crucial to your bottom-line now more than ever.
Here are three lessons we’ve learned about competitive intelligence for businesses in the era of COVID-19.
Lesson #1: Every Single Deal Matters and Good Competitive Intel Equals More Revenue
CI is about driving action. It’s not...