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Crayon Competitive Intelligence Blog
Competitive Intelligence
Competitive Analysis
Product Marketing
Sales Enablement
24 Questions to Consider for Your Next SWOT Analysis
Conor Bond
on Thu, Jan 21, 2021
Competitive Analysis
24 Questions to Consider for Your Next SWOT Analysis
Competitive Intelligence Spotlight Series: Vinay Nair
What is Competitive Analysis? A B2B Marketer's Guide
Competitive Analysis Requires Benchmarking Your Own Company
5 Steps to Get Valuable Insight From Competitor Website Analysis
16 Questions to Answer in Your Product Marketing Plan
Competitive Intelligence Priorities for the New Year from the Experts
Giant Leaps to Growth: Building Winning Strategies
Competitive Intelligence Planning for 2021: 15 Questions to Answer in Your Annual Plan
Competitive Intelligence Spotlight Series: Sunanda Thumati
5 Tips for Effectively Communicating Competitive Intelligence to Your Organization
How Product Marketers Can Prioritize & Elevate Their Competitive Intelligence Programs
Tools and Resources to Boost Market Intelligence Team Value and Efficiency: Part 2
Factors to Consider When Purchasing Competitive Intelligence Tools and Services: Part 1
Critical Areas of Interest for Competitive Intelligence Strategists™
Product Marketing Spotlight Series: Rowan Noronha
Why Your Coworkers are a Great Source of Competitive Intelligence
5 Steps for Effectively Leveraging Competitive Intelligence
How to Eliminate Competitive Battlecard Bias to Help Sales Win More Deals
12 Actionable Outcomes of Competitive Intelligence
Product Marketing Spotlight Series: Anand Patel
How to Gather Competitive Intelligence: Best Practices for Getting Started
Why Technology Companies Need to Invest More in Product Marketing
How to Master Internal Communication for Your Next Product Launch
Product Marketing Spotlight Series: Jeffrey Vocell
How to Give your Marketing Team a Competitive Advantage
Bring It All Together: Creating a Centralized Competitive Database
9 Sales Enablement Tools Your Team Needs to Win a Competitive Battle
Product Marketing Spotlight Series: Blake Grubbs
How to Leverage Product Reviews In Your Competitor Analysis
How Well Does Your Sales Team Pivot?
Battlecards 101: Measuring and Optimizing Your Battlecards
Product Marketing Spotlight Series: Melanie Grefsheim
8 Stats to Reference When Starting a Competitive Intelligence Program
Using Competitive Data Points to Predict the Future
5 Key Areas to Analyze when Conducting a Competitor Marketing Analysis
Battlecards 101: 5 Ways to Drive Sales Adoption of Battlecards
Competitive Intelligence Spotlight Series: Paul Santilli
Product Marketing Spotlight Series: Vicki Robertson
Making Sense of a Fast-Moving World Awash in Information with STEEP Analysis
Three Tactical Ways to Leverage Messaging to Drive Growth
How to Avoid the Dreaded Feature Comparison Checklist
How to Do Competitor Monitoring in 10 Minutes a Day
Why Product Marketing Onboarding Should Start with Competitive Intelligence
The New Normal: 3 Lessons on Competitive Intelligence in the COVID-19 Era
Competitive Battlecards 101: Building Your Battlecards
Competitive Intelligence Spotlight Series: Ben Wunderman
13 Sales Enablement Tools to Increase Your Competitive Win Rate
Analyzing Your Competitive Landscape: 4 Case Studies
6 Strategies for Partnering with Sales for Better Battlecards
How to Take a Snapshot of your Competitive Landscape
3 Reasons Why Marketing Leaders Should Prioritize Competitive Intelligence
Product Marketing Spotlight Series: Lisa Gonzalez
Get Started on Your Competitive Landscape Analysis: Introducing Free Competitor Reports
6 Steps to Design a Successful Competitive Intelligence Process
Competitive Intelligence Spotlight Series: Sam Rinaldo
How Product Marketers can Adapt to a Rapidly-Changing Market
Product Marketing Spotlight Series: Rodney Rasmussen
7 Signs You Need a Messaging Refresh
How to Prioritize the Never-Ending List of Product Marketing Initiatives
How to Set Up a Comprehensive Competitive Sales Enablement Program
Product Marketing Spotlight Series: Jacob Richard-Smith
Product Marketers: The Subject Matter Experts
Competitive Intelligence Spotlight Series: Laurie Young
How to Deliver Competitive Intelligence to Executive Leadership
Art of the Pivot: How to Find your Perfect Product Market Fit
Where is the Competitive Intelligence Industry Going? Predictions by Competitive Intelligence Experts
Product Marketing Spotlight Series: Alex Virden
Building an Intelligence Culture in your Organization
10 Online Events & Resources for Product Marketing & Competitive Intelligence Pros
9 B2C Product Marketing Metrics from Marketing Leaders
Competitive Intelligence Spotlight Series: Alex McDonnell
How to Balance Customer & Competitor Centric Messaging
4 Components of the Product Marketing Loop
Supporting Your Organization During These Challenging Times
How to Brief Executive Leadership on Major Market Events
Product Marketing Spotlight Series: Nikos Drakatos
3 Win/Loss Insights to Use in Your Battlecards
How to Practice Ethical Competitive Intelligence
Eight Key Product Marketing Interview Questions
Competitive Intelligence Spotlight Series: Joe Booth
3 Ways to Get Intel & Feedback for Your Competitive Intelligence Efforts
25+ [Mostly] Free Competitive Intelligence Resources to Learn Best Practices
Benchmark Your CI Investment: Differences Between Small Businesses and Enterprises
5 Expert Tips for Improving Your Sales Enablement Strategy
3 Unique, Tactical Applications of Competitive Intelligence
Product Marketing Spotlight Series: Clara Gray
Top 5 Competitive Intelligence Challenges and What You Can Do About Them
10 Market Research Tools That Every Analyst Should Explore
Competitive Intelligence Spotlight Series: Kimberly Bauer
How to Share Competitive Intelligence Across Your Organization [New Data]
CI Experts Weigh In: How to Drive Engagement on CI Deliverables
KPIs for Competitive Intelligence: What to Measure & How to Drive Impact
Competitive Intelligence is Maturing: Here’s What to Do About It
Does Competitive Intelligence Impact Revenue? [+13 Charts & Stats]
2020 State of CI Report: New Data Shows 94% of Businesses Are Now Investing in Competitive Intelligence
How to Prove Your Point with Competitive Comparison Pages
Product Marketing Spotlight Series: Scott Heimgartner
Planning and Skills Development Product Marketers Need For the Year Ahead
12 Books You Should Add to Your 2020 Product Marketing Reading List
Competitive Intelligence Spotlight Series: Samantha Callahan
How to Leverage the Top 10 Types of Competitive Intelligence
2020: The Year of the Product Marketer
How to Enable Sales Teams to Win in Hyper-Competitive Markets
What is Competitive Intelligence? 10 Terms and Concepts You Need to Know
Competitive Intelligence Spotlight Series: Stephen Tomas
Product Marketing Spotlight Series: Tamara Grominsky
Your Product Launch Questions Answered by a HubSpot Product Marketing Leader
8 Examples of Competitive Commercials that Will Inspire You To Launch Your Own Competitive Campaign
Why Your Battlecards Aren’t Working
Benchmark Your Competitive Win Rate [New Data]
Product Marketing Spotlight Series: Jessica Iandiorio
How to Tie Product Marketing to Revenue
How to Gather Your Competitors' Pricing Information
Competitive Intelligence Spotlight Series: August Jackson
10 Criteria to Evaluate When Buying a Competitive Intelligence Solution
Independent Research Firm Names Crayon A “Leader” in Market and Competitive Intelligence
Competitor Tiers: How to Break Down Your Competitive Landscape
How to Use Product Launch Retrospectives to Improve Your Strategy
Product Marketing vs. Product Management: Understanding the Two Roles
Why Competitor Battlecards Should Focus on the Entire Sales Funnel
How to do a Comprehensive Competitor Analysis [+Free Template]
How to Do a Market Analysis in 5 Steps
Buyer Personas: What They Are and What to Include
7 Tactics for Designing an Effective Pricing Page
7 Tips for Conducting a Competitive Product Analysis
Product Marketing Spotlight Series: Andrew McCotter-Bicknell
Competitive Objection Handling: How to Fight Against Competitor Claims
How Emerging Brands Can Displace Giants with Competitive Intelligence
5 Examples of Great Product Launches
Tips for Executing Your First Product Launch: PMM Leaders Weigh In
The Secret to Product Launch Success: 12 KPIs You Should Be Tracking
The Role of Market Research in Your Product Strategy
How to Do a Competitor Messaging Analysis
How to Prepare Your Sales Team to Win More Competitive Deals
Product Marketing Spotlight Series: Cody Bernard
Messaging vs. Positioning: Defining These Go-to-Market Staples
6 Companies With Brand Messaging That Stands Out in the Market
Product Marketing Spotlight Series: Brianne Kimmel
Market Research Defined and How to Get Started
10 Tips For Nailing Your Product Launch
3 Lessons from Product Marketing Experts That Will Take Your Career to the Next Level
6 Homepages that Capture Their Target Audience with Unique Imagery
Three Strategies for Product Marketers to Gain Influence Within Their Organization
How Demand Generation Can Gain a Strategic Competitive Advantage
10 Dynamic Tiles to Integrate Into Your Sales Battlecards
How to Conduct and Leverage a SWOT Analysis [+ Free Template]
Product Marketing Spotlight Series: Alex Kevork
37 Great Topics for your Sales Battlecards and Competitor Profiles
4 Steps for Conducting an Impactful Competitor Analysis
Product Marketing Spotlight Series: Ben Austin
What’s the Difference Between a Competitive Comparison and a Battlecard?
5 Elements to Include on Your Product Page to Stand Out in Your Market
How to Avoid Being Reactive with Your Competitive Intelligence
Innovation-First vs. Market-First Companies: How to Find the Balance in your Go-to-Market Strategy
Four Ways to Analyze Your Sales Enablement Program to Improve Sales Success
Product Marketing Spotlight Series: Jessica Webb
How to Read Between the Lines of Your Competitor’s Website Update
Product Marketers: Include These Three Things In Your Next Sales Meeting
Sales Are People Too: Nailing the Relationship Between Product Marketing and Sales
Competitive Intelligence Self-Assessment: Evaluate Your CI Effectiveness Across These 5 Dimensions [+ Template]
Product Marketing Spotlight Series: Jake Godgart
The 6 Hacky Tools Limiting Competitive Intelligence Professionals’ Growth
Achieving Sales and Marketing Alignment through Sales Enablement
Five Tips To Help Your Sales Reps Win Competitive Deals
The Surprising Power of the Weak Signal: How to Go Deep on Competitive Intel
How These 3 Market Leaders Have Maintained a Sustainable Competitive Advantage
Corporate Marketing vs. Product Marketing: Go-to-Market Roles & Responsibilities Defined
Product Marketing Spotlight Series: Annum Munir
What is the Difference Between Sales Operations and Sales Enablement?
Why Product Marketing and Growth Marketing Are Key Partners
Product Marketing Spotlight Series: Meghan Keaney Anderson
What is the Future of Competitive Intelligence?
Scenario Simulations, War-Gaming, & Contingency Planning: Strategies to Excel in a Constantly Changing Market
Three Reasons Why Artificial Intelligence is the Ultimate Competitive Intelligence Colleague
How to Combine Tactical and Educational Competitive Intelligence for Sales Success
We Analyzed the Top Healthcare Company Websites from the Fortune 500 List - Here’s What We Discovered
How to Enable Channel Partners with Competitive Intelligence
Business Intelligence vs. Competitive Intelligence — What’s the Difference and How Can You Benefit from Each?
3 Competitive Analysis Frameworks Every Product Marketer Should Know
6 Ways to Let Your Customers be Your Best Product Marketers
Aligning Sales and Marketing With a Collaborative Competitive Intelligence Strategy
4 Ways To Sleuth Your Competitor’s Customer Segments
Competitive Web Design: How Do These Brands Stand Up Against Their Competition?
How to Architect Your CRM for Stronger Win/Loss Analysis
Identifying Your Competitive Intelligence Stakeholders and What They Need
How HR Teams Can Use Competitive Intelligence to Transform the Employee Experience
7 Strategies for Keeping Your Competitors from Copying You
9 Questions to Ask Yourself to Prepare for Product Launch Success
Content Marketer’s Unofficial Guide to Competitive Intelligence
3 Sales Enablement Challenges & How to Overcome Them
Sales Enablement is Everyone’s Job: How Each Area of Marketing Enables Sales
5 Tips for Structuring Your Pricing Page to Gain a Competitive Advantage
Top 3 Sales Consequences for Ignoring Competitive Intelligence
How to Measure the Economic Value of Competitive Intelligence
Top 5 Competitive Intelligence Challenges from 1,000+ Industry Professionals
Measuring Competitive Intelligence: The Importance of Setting Goals and KPIs [+ Examples]
5 Strategies for Sharing Competitive Intelligence Information with Your Teams
Announcing Crayon’s Series A Funding to Bring Real-Time Competitive Insight to Every Business
We Analyzed the Top 100 Tech Company Websites from the Fortune 500 List: Here’s What We Found