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Intelligence & Inspiration for Marketing, CI, & Strategy Teams


Leveraging Competitive Intelligence to Nail Your Product Launch

8 Best Practices for Effective Sales Battlecards

The Best Sales Enablement Tool Just Got Better: Introducing Crayon Battlecards

Get Out of Your Head: How Competitive Intelligence Can Help you Create Messaging That Resonates

8 Sources of Competitive Intelligence to Boost Your Market Research

Using Competitive Intelligence to Retain Customers

12 Types of Sales Enablement Materials to Win More Deals

How to Gather Competitive Intelligence: Best Practices for Getting Started

Product Marketing vs. Product Management: Do You Know The Difference?

The Art and Science of Using Competitive Intelligence to Win Sales

The Dangers of Neglecting Competitive Intelligence and Focusing Exclusively on Internal Initiatives

Crayon Inspire Got a Makeover to Make Your Website Redesign Inspiration Easier

3 Challenges of Competitive Intelligence Teams - and How to Overcome Them

Why and How to Track Website Changes on Your Competitors’ Websites

How to Do a Win / Loss Analysis (with Examples and Resource Links)

20 Product Marketing Resources Recommended by Product Marketing Experts

6 Steps to Design a Successful Competitive Intelligence Process

The Buyer's Journey: What Is It and How to Create Product Marketing Content Aligned to Each Stage

9 Market Research Tools That Every Analyst Should Explore

Competitive Intelligence Applications for Marketers, Product Managers, & More

When Amazon Acquired Ring, How Did ADT and Google Respond? [A CI Case Study]

The Importance Of Competitive Intelligence for Startups - How and Why to Get Buy-In

Communicating Competitive Intel: Why Your Intranet and Slack Alone Won’t Cut It

The Next Generation Of Intelligence - Takeaways From SCIP 2018

Are You Tracking These Top 10 Types of Competitive Intelligence?

Why You Should Integrate a Competitive Intelligence Strategy Into Your Business Identity

What are the Benefits of Competitive Intelligence for Your Organization Beyond Sales Enablement?

Competitive Matrix Examples: 5 Ways to Compare Competitors

How to Eliminate Competitive Battlecard Bias to Help Sales Win More Deals

Announcing $5M in Funding & Crayon's Next Chapter: Actionable Market Intelligence for Every Employee

Competitive Analysis Requires Benchmarking Your Own Company

Should Product Marketing Report Into Marketing or Product?

Amazon's Job Description Gave Away Strategic Plans -- What Can You Learn About Your Market's Competitive Strategy from Job Posts?

How to Set Up Free Google Alerts to Monitor Your Competitors

How to Use Your Competitors’ Twitter Activity to Your Advantage

2018 Competitive Intelligence Report: Who's Responsible for Your Organization's Market Intelligence Function?

Competitive Market Research: Study Shows How Companies Monitor Their Competitors

Why and How to Set Competitive Intelligence Goals and KPIs

[New Data] 77% of Businesses Say Holistic Market Intelligence is Critical to Win Against Competition

How to Decode Your Competitor's Strategy with Predictive Intelligence

Competitor Analysis Trends: How to Spot Them & What They Mean [+ New Crayon Dashboard!]

A Primer on Win Loss Analysis as a Competitive Intelligence Tool

5 Tips for Effectively Communicating Competitive Intelligence to Your Organization

20+ [Mostly] Free Competitive Intelligence Resources to Learn Best Practices

Business Case Template: The Case for Competitive Intelligence

How to Go Head-to-Head: Great Competitive Comparison Pages

What We Can Learn From Our Competitors' Customers

Your Competitive Intelligence SWOT Cheat Sheet

How to Leverage Competitor Product Reviews In Your Competitive Analysis

Market Intelligence: The Advantage Millions of Businesses Miss

How and Why to Learn from Aspirational Competitors

8 Key Product Marketing Metrics: Marketing Leaders Weigh In On What To Track

How to Make Product Marketing Strategic: Start with Understanding the Market

Trends from the 1,000 Best Landing Pages [New Data]

What to Include in a Competitor Analysis [+Free Template]

Lessons from the Top 100 People Pages on Marketing Your Company Culture

Top Landing Page Colors of 2016

Crayon T-Shirts: Smoking Hot Right Now

25 Examples of Home Page Email Capture Forms

Seeking Input from Professional Marketers

Dear Customers: We Raised $3.35M to Build You Something Amazing

The Extended Blink 9/14/2016

The Extended Blink 8/24/2016

The Extended Blink - 8/17/2016

The Extended Blink – 8/11/2016

If There’s One Thing Your Business Should Focus On, It’s Your Conversion Rates. Here’s Why…

Redesigns of the day June 21, 2016

3 Ways to Write Headlines That Turn Heads

4 Before & After Copywriting Tweaks to Increase Conversions

Optimize Your Landing Page Designs With These 20 Marketing Tests

15 Pricing Pages Featuring Imagery (rare)

36 Awesome Pricing Pages in Software

Best of Crayon This Week - Direct Response

The Data Suggests Focusing on Visual Marketing in 2016

50 Headlines Containing 5 Words or Less

Web Design Marketing Demands Excitement and Clarity

Marketing Meets Design #2 - Kantar

7 Ways to Design Your Squarespace Login Page

100 Squarespace Website Design Examples!

Color Palettes Added to Crayon!

Top 16 Ranked CMS Platforms by Usage & Industry

The Exclusive Club Every Employee Wants to Join

Are You Crayon Material? Is Crayon You Material? (We’re Hiring)

The Crayon Launch & New Product Hunt Marketing Design Channel

What We’re Up To At Crayon