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Intelligence & Inspiration for Marketing, CI, & Strategy Teams

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Sun Sep 15, 2019 11:00 AM

Product Marketing Spotlight Series: Andrew McCotter-Bicknell

Thu Sep 12, 2019 08:00 AM

Competitive Objection Handling: How to Fight Against Competitor Claims

Fri Sep 06, 2019 08:00 AM

How Emerging Brands Can Displace Giants with Competitive Intelligence

Wed Sep 04, 2019 08:15 AM

5 Examples of Great Product Launches

Fri Aug 30, 2019 08:15 AM

Tips for Executing Your First Product Launch: PMM Leaders Weigh In

Thu Aug 29, 2019 08:00 AM

The Secret to Product Launch Success: 12 KPIs You Should Be Tracking

Tue Aug 27, 2019 08:15 AM

The Role of Market Research in Your Product Strategy

Fri Aug 23, 2019 08:00 AM

How to Do a Competitor Messaging Analysis

Thu Aug 22, 2019 08:00 AM

How to Prepare Your Sales Team to Win More Competitive Deals

Tue Aug 20, 2019 08:00 AM

Product Marketing Spotlight Series: Cody Bernard

Fri Aug 16, 2019 08:00 AM

Messaging vs. Positioning: Defining These Go-to-Market Staples

Thu Aug 15, 2019 08:00 AM

6 Companies With Brand Messaging That Stands Out in the Market

Tue Aug 13, 2019 08:00 AM

Product Marketing Spotlight Series: Brianne Kimmel

Fri Aug 09, 2019 08:15 AM

Market Research Defined and How to Get Started

Thu Aug 08, 2019 08:15 AM

10 Tips For Nailing Your Product Launch

Tue Aug 06, 2019 08:00 AM

3 Lessons from Product Marketing Experts That Will Take Your Career to the Next Level

Fri Aug 02, 2019 08:00 AM

6 Homepages that Capture Their Target Audience with Unique Imagery

Wed Jul 31, 2019 08:00 AM

Three Strategies for Product Marketers to Gain Influence Within Their Organization

Tue Jul 30, 2019 08:00 AM

How Demand Generation Can Gain a Strategic Competitive Advantage

Thu Jul 25, 2019 08:00 AM

10 Dynamic Tiles to Integrate Into Your Sales Battlecards

Tue Jul 23, 2019 08:00 AM

How to Conduct and Leverage a SWOT Analysis [+ Free Template]

Fri Jul 19, 2019 08:00 AM

Product Marketing Spotlight Series: Alex Kevork

Wed Jul 17, 2019 08:00 AM

37 Great Topics for your Sales Battlecards and Competitor Profiles

Tue Jul 16, 2019 08:00 AM

4 Steps for Conducting an Impactful Competitor Analysis

Thu Jul 11, 2019 08:00 AM

Product Marketing Spotlight Series: Ben Austin

Tue Jul 09, 2019 08:00 AM

What’s the Difference Between a Competitive Comparison and a Battlecard?

Wed Jul 03, 2019 08:00 AM

5 Elements to Include on Your Product Page to Stand Out in Your Market

Tue Jul 02, 2019 08:15 AM

How to Avoid Being Reactive with Your Competitive Intelligence

Fri Jun 28, 2019 08:15 AM

Innovation-First vs. Market-First Companies: How to Find the Balance in your Go-to-Market Strategy

Wed Jun 26, 2019 12:15 PM

Four Ways to Analyze Your Sales Enablement Program to Improve Sales Success

Tue Jun 25, 2019 08:00 AM

Product Marketing Spotlight Series: Jessica Webb

Fri Jun 21, 2019 08:00 AM

How to Read Between the Lines of Your Competitor’s Website Update

Wed Jun 19, 2019 08:00 AM

Product Marketers: Include These Three Things In Your Next Sales Meeting

Tue Jun 18, 2019 08:00 AM

Sales Are People Too: Nailing the Relationship Between Product Marketing and Sales

Fri Jun 14, 2019 08:00 AM

Competitive Intelligence Self-Assessment: Evaluate Your CI Effectiveness Across These 5 Dimensions [+ Template]

Tue Jun 11, 2019 08:00 AM

Product Marketing Spotlight Series: Jake Godgart

Fri Jun 07, 2019 08:00 AM

The 6 Hacky Tools Limiting Competitive Intelligence Professionals’ Growth

Wed Jun 05, 2019 08:30 AM

Achieving Sales and Marketing Alignment through Sales Enablement

Tue Jun 04, 2019 08:00 AM

Five Tips To Help Your Sales Reps Win Competitive Deals

Thu May 30, 2019 08:00 AM

The Surprising Power of the Weak Signal: How to Go Deep on Competitive Intel

Tue May 28, 2019 08:15 AM

How These 3 Market Leaders Have Maintained a Sustainable Competitive Advantage

Thu May 23, 2019 08:15 AM

Corporate Marketing vs. Product Marketing: Go-to-Market Roles & Responsibilities Defined

Tue May 21, 2019 08:00 AM

Product Marketing Spotlight Series: Annum Munir

Thu May 16, 2019 08:15 AM

What is the Difference Between Sales Operations and Sales Enablement?

Wed May 15, 2019 08:15 AM

Why Product Marketing and Growth Marketing Are Key Partners

Tue May 14, 2019 08:00 AM

Product Marketing Spotlight Series: Meghan Keaney Anderson

Fri May 10, 2019 08:15 AM

What is the Future of Competitive Intelligence?

Tue May 07, 2019 08:15 AM

Scenario Simulations, War-Gaming, & Contingency Planning: Strategies to Excel in a Constantly Changing Market

Fri May 03, 2019 08:15 AM

Three Reasons Why Artificial Intelligence is the Ultimate Competitive Intelligence Colleague

Tue Apr 30, 2019 08:15 AM

How to Combine Tactical and Educational Competitive Intelligence for Sales Success

Fri Apr 26, 2019 08:00 AM

We Analyzed the Top Healthcare Company Websites from the Fortune 500 List - Here’s What We Discovered

Wed Apr 24, 2019 08:30 AM

How to Enable Channel Partners with Competitive Intelligence

Fri Apr 19, 2019 08:00 AM

Business Intelligence vs. Competitive Intelligence — What’s the Difference and How Can You Benefit from Each?

Wed Apr 17, 2019 08:15 AM

3 Competitive Analysis Frameworks Every Product Marketer Should Know

Fri Apr 12, 2019 08:15 AM

6 Ways to Let Your Customers be Your Best Product Marketers

Tue Apr 09, 2019 08:00 AM

Aligning Sales and Marketing With a Collaborative Competitive Intelligence Strategy

Thu Apr 04, 2019 08:15 AM

4 Ways To Sleuth Your Competitor’s Customer Segments

Tue Apr 02, 2019 08:00 AM

Competitive Web Design: How Do These Brands Stand Up Against Their Competition?

Thu Mar 28, 2019 08:00 AM

How to Architect Your CRM for Stronger Win/Loss Analysis

Tue Mar 26, 2019 08:00 AM

Identifying Your Competitive Intelligence Stakeholders and What They Need

Thu Mar 21, 2019 08:00 AM

5 Examples of Competitive Commercials that Will Inspire You To Launch Your Own Competitive Campaign

Tue Mar 19, 2019 08:00 AM

How HR Teams Can Use Competitive Intelligence to Transform the Employee Experience

Thu Mar 14, 2019 08:00 AM

7 Strategies for Keeping Your Competitors from Copying You

Tue Mar 12, 2019 08:00 AM

9 Questions to Ask Yourself to Prepare for Product Launch Success

Thu Mar 07, 2019 08:00 AM

Content Marketer’s Unofficial Guide to Competitive Intelligence

Tue Mar 05, 2019 08:00 AM

3 Sales Enablement Challenges & How to Overcome Them

Fri Mar 01, 2019 08:00 AM

Sales Enablement is Everyone’s Job: How Each Area of Marketing Enables Sales

Tue Feb 26, 2019 08:00 AM

5 Tips for Structuring Your Pricing Page to Gain a Competitive Advantage

Thu Feb 21, 2019 08:00 AM

Top 3 Sales Consequences for Ignoring Competitive Intelligence

Tue Feb 19, 2019 08:00 AM

How to Measure the Economic Value of Competitive Intelligence

Fri Feb 15, 2019 08:00 AM

Top 5 Competitive Intelligence Challenges from 1,000+ Industry Professionals

Wed Feb 13, 2019 08:00 AM

Measuring Competitive Intelligence: The Importance of Setting Goals and KPIs [+ Examples]

Fri Feb 08, 2019 08:15 AM

5 Strategies for Sharing Competitive Intelligence Information with Your Teams

Wed Feb 06, 2019 09:15 AM

Announcing Crayon’s Series A Funding to Bring Real-Time Competitive Insight to Every Business

Fri Feb 01, 2019 08:00 AM

We Analyzed the Top 100 Tech Company Websites from the Fortune 500 List: Here’s What We Found

Tue Jan 29, 2019 08:00 AM

Competitor Tiers: How to Break Down Your Competitive Landscape

Thu Jan 24, 2019 08:15 AM

3 Qualitative Data Sources You Should Use in Your Win/Loss Analysis

Tue Jan 22, 2019 08:15 AM

What is a SWOT Analysis? Let’s Start with the Basics

Thu Jan 17, 2019 12:00 PM

7 Key Sales Enablement Metrics You Should be Tracking

Tue Jan 15, 2019 08:15 AM

Bring It All Together: Creating a Centralized Competitive Database

Thu Jan 10, 2019 08:00 AM

How to Craft the Perfect Product Marketing Job Description [+ 5 Examples]

Tue Jan 08, 2019 08:00 AM

Planning a Successful Sales Kickoff - 16 Tips from Marketing Leaders

Thu Jan 03, 2019 08:15 AM

12 Ways Competitive Intelligence Will Benefit Your Team in 2019

Thu Dec 27, 2018 08:00 AM

7 Traits Leaders Look for When Hiring Product Marketers

Wed Dec 19, 2018 08:15 AM

How Does Competitive Intelligence Fit Into Each Stage of A Product Launch?

Wed Dec 12, 2018 08:15 AM

5 Ways You’re Wasting Time on Manual Competitive Intelligence Research

Tue Dec 04, 2018 08:00 AM

16 Questions to Answer in Your Product Marketing Plan

Wed Nov 28, 2018 08:00 AM

Three Ways to Get Employee Buy-In for Your Competitive Intelligence Program

Tue Nov 20, 2018 08:00 AM

10 Sales Enablement Terms You Need to Know

Tue Nov 13, 2018 08:00 AM

Leveraging Competitive Intelligence to Nail Your Product Launch

Tue Nov 06, 2018 08:00 AM

8 Best Practices for Effective Sales Battlecards

Tue Oct 30, 2018 01:00 PM

The Best Sales Enablement Tool Just Got Better: Introducing Crayon Battlecards

Thu Oct 25, 2018 07:15 AM

Get Out of Your Head: How Competitive Intelligence Can Help you Create Messaging That Resonates

Wed Oct 17, 2018 07:15 AM

8 Sources of Competitive Intelligence to Boost Your Market Research

Tue Oct 09, 2018 09:00 AM

Using Competitive Intelligence to Retain Customers

Tue Oct 02, 2018 08:30 AM

12 Types of Sales Enablement Materials to Win More Deals

Tue Sep 25, 2018 08:30 AM

How to Gather Competitive Intelligence: Best Practices for Getting Started

Tue Sep 18, 2018 02:00 PM

Product Marketing vs. Product Management: Do You Know The Difference?

Fri Sep 07, 2018 09:00 AM

The Art and Science of Using Competitive Intelligence to Win Sales

Thu Aug 30, 2018 10:00 AM

The Dangers of Neglecting Competitive Intelligence and Focusing Exclusively on Internal Initiatives

Mon Aug 20, 2018 11:15 AM

Crayon Inspire Got a Makeover to Make Your Website Redesign Inspiration Easier

Thu Aug 16, 2018 08:00 AM

3 Challenges of Competitive Intelligence Teams - and How to Overcome Them

Wed Aug 08, 2018 09:00 AM

Why and How to Track Website Changes on Your Competitors’ Websites

Thu Aug 02, 2018 10:15 AM

How to Do a Win / Loss Analysis (with Examples and Resource Links)

Tue Jul 24, 2018 10:30 AM

20 Product Marketing Resources Recommended by Product Marketing Experts

Thu Jul 19, 2018 09:00 AM

6 Steps to Design a Successful Competitive Intelligence Process

Tue Jul 10, 2018 09:00 AM

The Buyer's Journey: What Is It and How to Create Product Marketing Content Aligned to Each Stage

Wed Jun 27, 2018 09:00 AM

9 Market Research Tools That Every Analyst Should Explore

Thu Jun 21, 2018 08:00 AM

Competitive Intelligence Applications for Marketers, Product Managers, & More

Tue Jun 12, 2018 09:15 AM

When Amazon Acquired Ring, How Did ADT and Google Respond? [A CI Case Study]

Wed Jun 06, 2018 09:00 AM

The Importance Of Competitive Intelligence for Startups - How and Why to Get Buy-In

Wed May 30, 2018 08:00 AM

Communicating Competitive Intel: Why Your Intranet and Slack Alone Won’t Cut It

Thu May 24, 2018 08:00 AM

The Next Generation Of Intelligence - Takeaways From SCIP 2018

Thu May 17, 2018 09:00 AM

Are You Tracking These Top 10 Types of Competitive Intelligence?

Wed May 09, 2018 11:15 AM

Why You Should Integrate a Competitive Intelligence Strategy Into Your Business Identity

Thu May 03, 2018 02:15 PM

What are the Benefits of Competitive Intelligence for Your Organization Beyond Sales Enablement?

Tue Apr 24, 2018 08:00 AM

Competitive Matrix Examples: 5 Ways to Compare Competitors

Thu Apr 19, 2018 01:00 PM

How to Eliminate Competitive Battlecard Bias to Help Sales Win More Deals

Wed Apr 11, 2018 09:30 AM

Announcing $5M in Funding & Crayon's Next Chapter: Actionable Market Intelligence for Every Employee

Wed Apr 04, 2018 09:30 AM

Competitive Analysis Requires Benchmarking Your Own Company

Wed Mar 28, 2018 09:15 AM

Should Product Marketing Report Into Marketing or Product?

Wed Mar 21, 2018 09:00 AM

Amazon's Job Description Gave Away Strategic Plans -- What Can You Learn About Your Market's Competitive Strategy from Job Posts?

Wed Mar 14, 2018 09:30 AM

How to Set Up Free Google Alerts to Monitor Your Competitors

Thu Mar 01, 2018 08:45 AM

How to Use Your Competitors’ Twitter Activity to Your Advantage

Mon Feb 19, 2018 08:30 AM

2018 Competitive Intelligence Report: Who's Responsible for Your Organization's Market Intelligence Function?

Thu Feb 08, 2018 08:15 AM

Competitive Market Research: Study Shows How Companies Monitor Their Competitors

Wed Jan 24, 2018 08:20 AM

Why and How to Set Competitive Intelligence Goals and KPIs

Tue Jan 16, 2018 09:30 AM

[New Data] 77% of Businesses Say Holistic Market Intelligence is Critical to Win Against Competition

Tue Jan 02, 2018 08:30 AM

How to Decode Your Competitor's Strategy with Predictive Intelligence

Tue Dec 05, 2017 09:20 AM

Competitor Analysis Trends: How to Spot Them & What They Mean [+ New Crayon Dashboard!]

Mon Nov 20, 2017 11:00 AM

A Primer on Win Loss Analysis as a Competitive Intelligence Tool

Tue Nov 07, 2017 08:15 AM

5 Tips for Effectively Communicating Competitive Intelligence to Your Organization

Wed Oct 25, 2017 10:56 AM

20+ [Mostly] Free Competitive Intelligence Resources to Learn Best Practices

Tue Oct 10, 2017 08:00 AM

Business Case Template: The Case for Competitive Intelligence

Mon Sep 25, 2017 08:30 AM

How to Go Head-to-Head: Great Competitive Comparison Pages

Fri Sep 15, 2017 09:30 AM

What We Can Learn From Our Competitors' Customers

Wed Aug 30, 2017 08:48 AM

Your Competitive Intelligence SWOT Cheat Sheet

Tue Aug 15, 2017 01:00 PM

How to Leverage Competitor Product Reviews In Your Competitive Analysis

Thu Jul 27, 2017 09:36 AM

Market Intelligence: The Advantage Millions of Businesses Miss

Wed Jul 12, 2017 08:15 AM

How and Why to Learn from Aspirational Competitors

Wed Jun 28, 2017 08:15 AM

8 Key Product Marketing Metrics: Marketing Leaders Weigh In On What To Track

Thu Jun 15, 2017 08:20 AM

How to Make Product Marketing Strategic: Start with Understanding the Market

Wed May 31, 2017 08:30 AM

Trends from the 1,000 Best Landing Pages [New Data]

Wed May 03, 2017 10:00 AM

What to Include in a Competitor Analysis [+Free Template]

Fri Mar 31, 2017 08:30 AM

Lessons from the Top 100 People Pages on Marketing Your Company Culture

Wed Jan 18, 2017 01:00 PM

Top Landing Page Colors of 2016

Wed Dec 28, 2016 01:00 PM

Crayon T-Shirts: Smoking Hot Right Now

Fri Dec 16, 2016 01:00 PM

25 Examples of Home Page Email Capture Forms

Thu Dec 15, 2016 01:00 PM

Seeking Input from Professional Marketers

Thu Nov 10, 2016 01:00 PM

Dear Customers: We Raised $3.35M to Build You Something Amazing

Wed Sep 14, 2016 11:10 AM

The Extended Blink 9/14/2016

Wed Aug 24, 2016 11:03 AM

The Extended Blink 8/24/2016

Wed Aug 17, 2016 10:57 AM

The Extended Blink - 8/17/2016

Thu Aug 11, 2016 01:00 PM

The Extended Blink – 8/11/2016

Wed Jul 27, 2016 12:00 AM

If There’s One Thing Your Business Should Focus On, It’s Your Conversion Rates. Here’s Why…

Tue Jun 21, 2016 01:00 PM

Redesigns of the day June 21, 2016

Wed Jun 01, 2016 01:00 PM

3 Ways to Write Headlines That Turn Heads

Thu May 19, 2016 01:00 PM

4 Before & After Copywriting Tweaks to Increase Conversions

Thu Feb 11, 2016 01:00 PM

Optimize Your Landing Page Designs With These 20 Marketing Tests

Thu Feb 11, 2016 01:00 PM

15 Pricing Pages Featuring Imagery (rare)

Mon Feb 08, 2016 01:00 PM

36 Awesome Pricing Pages in Software

Thu Jan 28, 2016 01:00 PM

Best of Crayon This Week - Direct Response

Wed Jan 13, 2016 01:00 PM

The Data Suggests Focusing on Visual Marketing in 2016

Sun Jan 10, 2016 01:00 PM

50 Headlines Containing 5 Words or Less

Tue Dec 01, 2015 01:00 PM

Web Design Marketing Demands Excitement and Clarity

Mon Nov 23, 2015 01:00 PM

Marketing Meets Design #2 - Kantar

Thu Sep 10, 2015 08:58 AM

7 Ways to Design Your Squarespace Login Page

Tue Aug 25, 2015 08:53 AM

100 Squarespace Website Design Examples!

Tue Jun 23, 2015 01:00 PM

Color Palettes Added to Crayon!

Thu Apr 30, 2015 01:00 PM

Top 16 Ranked CMS Platforms by Usage & Industry

Mon Apr 13, 2015 01:00 PM

The Exclusive Club Every Employee Wants to Join

Tue Mar 10, 2015 04:29 AM

Are You Crayon Material? Is Crayon You Material? (We’re Hiring)

Wed Dec 17, 2014 04:27 AM

The Crayon Launch & New Product Hunt Marketing Design Channel

Thu Sep 11, 2014 12:00 AM

What We’re Up To At Crayon

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About Crayon
Crayon is a market intelligence platform that helps businesses track, analyze, and act on everything happening outside their four walls. Track a company's complete digital footprint across 100+ types of market intelligence with Crayon's competitive analysis tools.

See the latest market research and competitive intelligence benchmarks in the 2019 State of Competitive Intelligence Report.

Competitive Intelligence | Competitive Analysis | Product Marketing | Sales Enablement | Market Intelligence
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