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Crayon Competitive Intelligence Blog

5 Competitive Advantage Examples That Will Inspire Your Next Big Idea

5 Product Launch Examples That Are Worth Studying (+ Tips for Success)

How to Create an Effective Competitive Comparison Landing Page

6 Steps to a Strong(er) B2B Value Proposition

3 Keys to Crafting an Excellent Brand Promise

Your Guide to Conducting a Successful Competitive Product Analysis

Track, Analyze, Activate: Your Comprehensive Introduction to Competitive Intelligence

How to Gain Valuable Insight From Your Competitor’s Website

How to Create a Competitive Matrix (Step-by-Step Guide With Examples + Free Templates)

Pride Month: I’m Not Afraid Anymore

The 5 Best Brand Positioning Examples We’ve Ever Seen

Competitive Landscape Analysis: What It Is, Why It Matters, & How to Get a Head Start

Competitive Battlecards 101: Your Comprehensive Guide to Building, Optimizing, & Distributing Battlecards

7 Ways to Make a More Effective Message Map

Competitive Analysis Frameworks: 3 Ways to Get More Value From Your Competitive Data

Why You Need to Align Your Product & Marketing Teams + How to Make It Happen [A B2B Guide]

Gathering Competitive Intelligence: How to Collect the Competitive Data You Need to Succeed

Competitive Advertising Examples: 5 Commercials That Will Spark Your Competitive Creativity

The Definitive Guide to Win/Loss Analysis: How to Gather, Analyze, & Act On Win/Loss Data

Why You Need a Messaging Hierarchy (+ How to Create One)

Celebrating Our 500th Customer & $22M Series B!

11 Sales Enablement Statistics Everyone Should Know In 2021

How to Create a Winning Brand Positioning Strategy

10 Essential Examples of Competitive Intelligence (With Tips for Inspiring Action!)

What Are the Goals of Competitive Intelligence? Let’s Break Down 5 of Them

6 Best Practices for Better Alignment Between Your Sales & Marketing Teams

What’s the Difference Between Product Marketing and Product Management?

Use These 8 Free Market Research Tools & Resources to Your Advantage

How to Build & Implement Your Sales Enablement Strategy in 7 Steps

SaaS Pricing Pages: 8 Tactics to Drive Better Results (with Examples!)

Do These 5 Things to Get More Value Out of Competitive Intelligence [NEW DATA]

NEW DATA: 70% of Businesses Have CI Teams of 2 or More Dedicated Professionals

NEW DATA: 61% of Businesses Say Competitive Intelligence Directly Impacts Revenue

B2B Buyer Personas: Everything Marketers Need to Know

Sales Battlecards: 8 Tips to Help You Win More Deals

Why Do Your Prospects Lose Sleep? 5 Ways Marketers Can Identify Pain Points

A Guide to Product Marketing Team Structure and Functions

3 Ways to Find & Leverage Your Competitors' Weaknesses

8 Traits Leaders Look for When Hiring Product Marketers

How to Definitively Prove the Value of Sales Enablement

What is Product Marketing? Key Concepts & Resources

What Is Sales Enablement? A B2B Marketer's Guide

Who Uses Competitive Intelligence? 5 Key Stakeholders

How to Build a Scalable Competitive Intelligence Program

24 Questions to Consider for Your Next SWOT Analysis

Competitive Intelligence Spotlight Series: Vinay Nair

What is Competitive Analysis? A B2B Marketer's Guide

Competitive Analysis Requires Benchmarking Your Own Company

5 Steps to Get Valuable Insight From Competitor Website Analysis

16 Questions to Answer in Your Product Marketing Plan

Competitive Intelligence Priorities for the New Year from the Experts

Giant Leaps to Growth: Building Winning Strategies

Competitive Intelligence Planning for 2021: 15 Questions to Answer in Your Annual Plan

Competitive Intelligence Spotlight Series: Sunanda Thumati

5 Tips for Effectively Communicating Competitive Intelligence to Your Organization

How Product Marketers Can Prioritize & Elevate Their Competitive Intelligence Programs

Tools and Resources to Boost Market Intelligence Team Value and Efficiency: Part 2

Factors to Consider When Purchasing Competitive Intelligence Tools and Services: Part 1

Critical Areas of Interest for Competitive Intelligence Strategists™

Product Marketing Spotlight Series: Rowan Noronha

Why Your Coworkers are a Great Source of Competitive Intelligence

5 Steps for Effectively Leveraging Competitive Intelligence

How to Eliminate Competitive Battlecard Bias to Help Sales Win More Deals

12 Actionable Outcomes of Competitive Intelligence

Product Marketing Spotlight Series: Anand Patel

Why Technology Companies Need to Invest More in Product Marketing

How to Master Internal Communication for Your Next Product Launch

Product Marketing Spotlight Series: Jeffrey Vocell

How to Give your Marketing Team a Competitive Advantage

Bring It All Together: Creating a Centralized Competitive Database

9 Sales Enablement Tools Your Team Needs to Win a Competitive Battle

Product Marketing Spotlight Series: Blake Grubbs

How to Leverage Product Reviews In Your Competitor Analysis

How Well Does Your Sales Team Pivot?

Battlecards 101: Measuring and Optimizing Your Battlecards

Product Marketing Spotlight Series: Melanie Grefsheim

8 Stats to Reference When Starting a Competitive Intelligence Program

Using Competitive Data Points to Predict the Future

5 Key Areas to Analyze when Conducting a Competitor Marketing Analysis

Battlecards 101: 5 Ways to Drive Sales Adoption of Battlecards

Competitive Intelligence Spotlight Series: Paul Santilli

Product Marketing Spotlight Series: Vicki Robertson

Making Sense of a Fast-Moving World Awash in Information with STEEP Analysis

Three Tactical Ways to Leverage Messaging to Drive Growth

How to Avoid the Dreaded Feature Comparison Checklist

How to Do Competitor Monitoring in 10 Minutes a Day

Why Product Marketing Onboarding Should Start with Competitive Intelligence

The New Normal: 3 Lessons on Competitive Intelligence in the COVID-19 Era

Competitive Intelligence Spotlight Series: Ben Wunderman

13 Sales Enablement Tools to Increase Your Competitive Win Rate

Analyzing Your Competitive Landscape: 4 Case Studies

6 Strategies for Partnering with Sales for Better Battlecards

How to Take a Snapshot of your Competitive Landscape

3 Reasons Why Marketing Leaders Should Prioritize Competitive Intelligence

Product Marketing Spotlight Series: Lisa Gonzalez

6 Steps to Design a Successful Competitive Intelligence Process

Competitive Intelligence Spotlight Series: Sam Rinaldo

How Product Marketers can Adapt to a Rapidly-Changing Market

Product Marketing Spotlight Series: Rodney Rasmussen

7 Signs You Need a Messaging Refresh

How to Prioritize the Never-Ending List of Product Marketing Initiatives

How to Set Up a Comprehensive Competitive Sales Enablement Program

Product Marketing Spotlight Series: Jacob Richard-Smith

Product Marketers: The Subject Matter Experts

Competitive Intelligence Spotlight Series: Laurie Young

How to Deliver Competitive Intelligence to Executive Leadership

Art of the Pivot: How to Find your Perfect Product Market Fit

Where is the Competitive Intelligence Industry Going? Predictions by Competitive Intelligence Experts

Product Marketing Spotlight Series: Alex Virden

Building an Intelligence Culture in your Organization

10 Online Events & Resources for Product Marketing & Competitive Intelligence Pros

9 B2C Product Marketing Metrics from Marketing Leaders

Competitive Intelligence Spotlight Series: Alex McDonnell

How to Balance Customer & Competitor Centric Messaging

4 Components of the Product Marketing Loop

Supporting Your Organization During These Challenging Times

How to Brief Executive Leadership on Major Market Events

Product Marketing Spotlight Series: Nikos Drakatos

3 Win/Loss Insights to Use in Your Battlecards

How to Practice Ethical Competitive Intelligence

8 Essential Product Marketing Interview Questions

Competitive Intelligence Spotlight Series: Joe Booth

3 Ways to Get Intel & Feedback for Your Competitive Intelligence Efforts

25+ [Mostly] Free Competitive Intelligence Resources to Learn Best Practices

Benchmark Your CI Investment: Differences Between Small Businesses and Enterprises

3 Unique, Tactical Applications of Competitive Intelligence

Product Marketing Spotlight Series: Clara Gray

Top 5 Competitive Intelligence Challenges and What You Can Do About Them

Competitive Intelligence Spotlight Series: Kimberly Bauer

How to Share Competitive Intelligence Across Your Organization [New Data]

CI Experts Weigh In: How to Drive Engagement on CI Deliverables

KPIs for Competitive Intelligence: What to Measure & How to Drive Impact

Competitive Intelligence is Maturing: Here’s What to Do About It

Does Competitive Intelligence Impact Revenue? [+13 Charts & Stats]

2020 State of CI Report: New Data Shows 94% of Businesses Are Now Investing in Competitive Intelligence

How to Prove Your Point with Competitive Comparison Pages

Product Marketing Spotlight Series: Scott Heimgartner

Planning and Skills Development Product Marketers Need For the Year Ahead

12 Books You Should Add to Your 2020 Product Marketing Reading List

Competitive Intelligence Spotlight Series: Samantha Callahan

2020: The Year of the Product Marketer

How to Enable Sales Teams to Win in Hyper-Competitive Markets

Competitive Intelligence Spotlight Series: Stephen Tomas

Product Marketing Spotlight Series: Tamara Grominsky

Your Product Launch Questions Answered by a HubSpot Product Marketing Leader

Why Your Battlecards Aren’t Working

Benchmark Your Competitive Win Rate [New Data]

Product Marketing Spotlight Series: Jessica Iandiorio

How to Tie Product Marketing to Revenue

How to Gather Your Competitors' Pricing Information

Competitive Intelligence Spotlight Series: August Jackson

10 Criteria to Evaluate When Buying a Competitive Intelligence Solution

Independent Research Firm Names Crayon A “Leader” in Market and Competitive Intelligence

Competitor Tiers: How to Break Down Your Competitive Landscape

How to Use Product Launch Retrospectives to Improve Your Strategy

Why Competitor Battlecards Should Focus on the Entire Sales Funnel

How to do a Comprehensive Competitor Analysis [+Free Template]

How to Do a Market Analysis in 5 Steps

Product Marketing Spotlight Series: Andrew McCotter-Bicknell

Competitive Objection Handling: How to Fight Against Competitor Claims

How Emerging Brands Can Displace Giants with Competitive Intelligence

Tips for Executing Your First Product Launch: PMM Leaders Weigh In

How to Measure Product Launch Success: 12 KPIs You Should Be Tracking

The Role of Market Research in Your Product Strategy

How to Do a Competitor Messaging Analysis

How to Prepare Your Sales Team to Win More Competitive Deals

Product Marketing Spotlight Series: Cody Bernard

Messaging vs. Positioning: Defining These Go-to-Market Staples

6 Companies With Brand Messaging That Stands Out in the Market

Product Marketing Spotlight Series: Brianne Kimmel

Market Research Defined and How to Get Started

10 Tips For Nailing Your Product Launch

3 Lessons from Product Marketing Experts That Will Take Your Career to the Next Level

6 Homepages that Capture Their Target Audience with Unique Imagery

Three Strategies for Product Marketers to Gain Influence Within Their Organization

How Demand Generation Can Gain a Strategic Competitive Advantage

10 Dynamic Tiles to Integrate Into Your Sales Battlecards

How to Conduct and Leverage a SWOT Analysis [+ Free Template]

Product Marketing Spotlight Series: Alex Kevork

37 Great Topics for your Sales Battlecards and Competitor Profiles

4 Steps for Conducting an Impactful Competitor Analysis

Product Marketing Spotlight Series: Ben Austin

What’s the Difference Between a Competitive Comparison and a Battlecard?

5 Elements to Include on Your Product Page to Stand Out in Your Market

How to Avoid Being Reactive with Your Competitive Intelligence

Innovation-First vs. Market-First Companies: How to Find the Balance in your Go-to-Market Strategy

Four Ways to Analyze Your Sales Enablement Program to Improve Sales Success

Product Marketing Spotlight Series: Jessica Webb

How to Read Between the Lines of Your Competitor’s Website Update

Product Marketers: Include These Three Things In Your Next Sales Meeting

Sales Are People Too: Nailing the Relationship Between Product Marketing and Sales

Competitive Intelligence Self-Assessment: Evaluate Your CI Effectiveness Across These 5 Dimensions [+ Template]

Product Marketing Spotlight Series: Jake Godgart

The 6 Hacky Tools Limiting Competitive Intelligence Professionals’ Growth

Five Tips To Help Your Sales Reps Win Competitive Deals

The Surprising Power of the Weak Signal: How to Go Deep on Competitive Intel

How These 3 Market Leaders Have Maintained a Sustainable Competitive Advantage

Corporate Marketing vs. Product Marketing: Go-to-Market Roles & Responsibilities Defined

Product Marketing Spotlight Series: Annum Munir