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Crayon Competitive Intelligence Blog

    How to Master Internal Communication for Your Next Product Launch

    Picture of Lauren Kersanske
    Lauren Kersanske on Wed, Sep 30, 2020

    Product Marketing

    How to Master Internal Communication for Your Next Product Launch

    Product Marketing Spotlight Series: Jeffrey Vocell

    How to Give your Marketing Team a Competitive Advantage

    Bring It All Together: Creating a Centralized Competitive Database

    9 Sales Enablement Tools Your Team Needs to Win a Competitive Battle

    Product Marketing Spotlight Series: Blake Grubbs

    How to Leverage Product Reviews In Your Competitor Analysis

    How Well Does Your Sales Team Pivot?

    Battlecards 101: Measuring and Optimizing Your Battlecards

    Product Marketing Spotlight Series: Melanie Grefsheim

    8 Stats to Reference When Starting a Competitive Intelligence Program

    Using Competitive Data Points to Predict the Future

    5 Key Areas to Analyze when Conducting a Competitor Marketing Analysis

    Battlecards 101: 5 Ways to Drive Sales Adoption of Battlecards

    Competitive Intelligence Spotlight Series: Paul Santilli

    Product Marketing Spotlight Series: Vicki Robertson

    Making Sense of a Fast-Moving World Awash in Information with STEEP Analysis

    Three Tactical Ways to Leverage Messaging to Drive Growth

    How to Avoid the Dreaded Feature Comparison Checklist

    How to Do Competitor Monitoring in 10 Minutes a Day

    Why Product Marketing Onboarding Should Start with Competitive Intelligence

    The New Normal: 3 Lessons on Competitive Intelligence in the COVID-19 Era

    Competitive Battlecards 101: Building Your Battlecards

    Competitive Intelligence Spotlight Series: Ben Wunderman

    13 Sales Enablement Tools to Increase Your Competitive Win Rate

    Analyzing Your Competitive Landscape: 4 Case Studies

    6 Strategies for Partnering with Sales for Better Battlecards

    How to Take a Snapshot of your Competitive Landscape

    3 Reasons Why Marketing Leaders Should Prioritize Competitive Intelligence

    Product Marketing Spotlight Series: Lisa Gonzalez

    Get Started on Your Competitive Landscape Analysis: Introducing Free Competitor Reports

    6 Steps to Design a Successful Competitive Intelligence Process

    Competitive Intelligence Spotlight Series: Sam Rinaldo

    How Product Marketers can Adapt to a Rapidly-Changing Market

    Product Marketing Spotlight Series: Rodney Rasmussen

    7 Signs You Need a Messaging Refresh

    How to Prioritize the Never-Ending List of Product Marketing Initiatives

    How to Set Up a Comprehensive Competitive Sales Enablement Program

    Product Marketing Spotlight Series: Jacob Richard-Smith

    Product Marketers: The Subject Matter Experts

    Competitive Intelligence Spotlight Series: Laurie Young

    How to Deliver Competitive Intelligence to Executive Leadership

    Art of the Pivot: How to Find your Perfect Product Market Fit

    Where is the Competitive Intelligence Industry Going? Predictions by Competitive Intelligence Experts

    Product Marketing Spotlight Series: Alex Virden

    Building an Intelligence Culture in your Organization

    10 Online Events & Resources for Product Marketing & Competitive Intelligence Pros

    9 B2C Product Marketing Metrics from Marketing Leaders

    Competitive Intelligence Spotlight Series: Alex McDonnell

    How to Balance Customer & Competitor Centric Messaging

    4 Components of the Product Marketing Loop

    Supporting Your Organization During These Challenging Times

    How to Brief Executive Leadership on Major Market Events

    Product Marketing Spotlight Series: Nikos Drakatos

    3 Win/Loss Insights to Use in Your Battlecards

    How to Practice Ethical Competitive Intelligence

    Eight Key Product Marketing Interview Questions

    Competitive Intelligence Spotlight Series: Joe Booth

    3 Ways to Get Intel & Feedback for Your Competitive Intelligence Efforts

    25+ [Mostly] Free Competitive Intelligence Resources to Learn Best Practices

    Benchmark Your CI Investment: Differences Between Small Businesses and Enterprises

    5 Expert Tips for Improving Your Sales Enablement Strategy

    3 Unique, Tactical Applications of Competitive Intelligence

    Product Marketing Spotlight Series: Clara Gray

    Top 5 Competitive Intelligence Challenges and What You Can Do About Them

    10 Market Research Tools That Every Analyst Should Explore

    Competitive Intelligence Spotlight Series: Kimberly Bauer

    How to Share Competitive Intelligence Across Your Organization [New Data]

    CI Experts Weigh In: How to Drive Engagement on CI Deliverables

    KPIs for Competitive Intelligence: What to Measure & How to Drive Impact

    Competitive Intelligence is Maturing: Here’s What to Do About It

    Does Competitive Intelligence Impact Revenue? [+13 Charts & Stats]

    2020 State of CI Report: New Data Shows 94% of Businesses Are Now Investing in Competitive Intelligence

    How to Prove Your Point with Competitive Comparison Pages

    Product Marketing Spotlight Series: Scott Heimgartner

    Planning and Skills Development Product Marketers Need For the Year Ahead

    12 Books You Should Add to Your 2020 Product Marketing Reading List

    Competitive Intelligence Spotlight Series: Samantha Callahan

    Competitive Intelligence Planning for 2020: 15 Questions to Answer in Your Annual Plan

    How to Leverage the Top 10 Types of Competitive Intelligence

    2020: The Year of the Product Marketer

    16 Questions to Answer in Your Product Marketing Plan

    How to Enable Sales Teams to Win in Hyper-Competitive Markets

    What is Competitive Intelligence? 10 Terms and Concepts You Need to Know

    Competitive Intelligence Spotlight Series: Stephen Tomas

    Product Marketing Spotlight Series: Tamara Grominsky

    Your Product Launch Questions Answered by a HubSpot Product Marketing Leader

    8 Examples of Competitive Commercials that Will Inspire You To Launch Your Own Competitive Campaign

    Why Your Battlecards Aren’t Working

    Benchmark Your Competitive Win Rate [New Data]

    Product Marketing Spotlight Series: Jessica Iandiorio

    How to Tie Product Marketing to Revenue

    How to Gather Your Competitors' Pricing Information

    Competitive Intelligence Spotlight Series: August Jackson

    10 Criteria to Evaluate When Buying a Competitive Intelligence Solution

    Independent Research Firm Names Crayon A “Leader” in Market and Competitive Intelligence

    Competitor Tiers: How to Break Down Your Competitive Landscape

    How to Use Product Launch Retrospectives to Improve Your Strategy

    How Product Marketers Can Make Competitive Intelligence a Priority

    Product Marketing vs. Product Management: Understanding the Two Roles

    Why Competitor Battlecards Should Focus on the Entire Sales Funnel

    How to do a Comprehensive Competitor Analysis [+Free Template]

    How to Do a Market Analysis in 5 Steps

    Buyer Personas: What They Are and What to Include

    7 Tactics for Designing an Effective Pricing Page

    7 Tips for Conducting a Competitive Product Analysis

    Product Marketing Spotlight Series: Andrew McCotter-Bicknell

    Competitive Objection Handling: How to Fight Against Competitor Claims

    How Emerging Brands Can Displace Giants with Competitive Intelligence

    5 Examples of Great Product Launches

    Tips for Executing Your First Product Launch: PMM Leaders Weigh In

    The Secret to Product Launch Success: 12 KPIs You Should Be Tracking

    The Role of Market Research in Your Product Strategy

    How to Do a Competitor Messaging Analysis

    How to Prepare Your Sales Team to Win More Competitive Deals

    Product Marketing Spotlight Series: Cody Bernard

    Messaging vs. Positioning: Defining These Go-to-Market Staples

    6 Companies With Brand Messaging That Stands Out in the Market

    Product Marketing Spotlight Series: Brianne Kimmel

    Market Research Defined and How to Get Started

    10 Tips For Nailing Your Product Launch

    3 Lessons from Product Marketing Experts That Will Take Your Career to the Next Level

    6 Homepages that Capture Their Target Audience with Unique Imagery

    Three Strategies for Product Marketers to Gain Influence Within Their Organization

    How Demand Generation Can Gain a Strategic Competitive Advantage

    10 Dynamic Tiles to Integrate Into Your Sales Battlecards

    How to Conduct and Leverage a SWOT Analysis [+ Free Template]

    Product Marketing Spotlight Series: Alex Kevork

    37 Great Topics for your Sales Battlecards and Competitor Profiles

    4 Steps for Conducting an Impactful Competitor Analysis

    Product Marketing Spotlight Series: Ben Austin

    What’s the Difference Between a Competitive Comparison and a Battlecard?

    5 Elements to Include on Your Product Page to Stand Out in Your Market

    How to Avoid Being Reactive with Your Competitive Intelligence

    Innovation-First vs. Market-First Companies: How to Find the Balance in your Go-to-Market Strategy

    Four Ways to Analyze Your Sales Enablement Program to Improve Sales Success

    Product Marketing Spotlight Series: Jessica Webb

    How to Read Between the Lines of Your Competitor’s Website Update

    Product Marketers: Include These Three Things In Your Next Sales Meeting

    Sales Are People Too: Nailing the Relationship Between Product Marketing and Sales

    Competitive Intelligence Self-Assessment: Evaluate Your CI Effectiveness Across These 5 Dimensions [+ Template]

    Product Marketing Spotlight Series: Jake Godgart

    The 6 Hacky Tools Limiting Competitive Intelligence Professionals’ Growth

    Achieving Sales and Marketing Alignment through Sales Enablement

    Five Tips To Help Your Sales Reps Win Competitive Deals

    The Surprising Power of the Weak Signal: How to Go Deep on Competitive Intel

    How These 3 Market Leaders Have Maintained a Sustainable Competitive Advantage

    Corporate Marketing vs. Product Marketing: Go-to-Market Roles & Responsibilities Defined

    Product Marketing Spotlight Series: Annum Munir

    What is the Difference Between Sales Operations and Sales Enablement?

    Why Product Marketing and Growth Marketing Are Key Partners

    Product Marketing Spotlight Series: Meghan Keaney Anderson

    What is the Future of Competitive Intelligence?

    Scenario Simulations, War-Gaming, & Contingency Planning: Strategies to Excel in a Constantly Changing Market

    Three Reasons Why Artificial Intelligence is the Ultimate Competitive Intelligence Colleague

    How to Combine Tactical and Educational Competitive Intelligence for Sales Success

    We Analyzed the Top Healthcare Company Websites from the Fortune 500 List - Here’s What We Discovered

    How to Enable Channel Partners with Competitive Intelligence

    Business Intelligence vs. Competitive Intelligence — What’s the Difference and How Can You Benefit from Each?

    3 Competitive Analysis Frameworks Every Product Marketer Should Know

    6 Ways to Let Your Customers be Your Best Product Marketers

    Aligning Sales and Marketing With a Collaborative Competitive Intelligence Strategy

    4 Ways To Sleuth Your Competitor’s Customer Segments

    Competitive Web Design: How Do These Brands Stand Up Against Their Competition?

    How to Architect Your CRM for Stronger Win/Loss Analysis

    Identifying Your Competitive Intelligence Stakeholders and What They Need

    How HR Teams Can Use Competitive Intelligence to Transform the Employee Experience

    7 Strategies for Keeping Your Competitors from Copying You

    9 Questions to Ask Yourself to Prepare for Product Launch Success

    Content Marketer’s Unofficial Guide to Competitive Intelligence

    3 Sales Enablement Challenges & How to Overcome Them

    Sales Enablement is Everyone’s Job: How Each Area of Marketing Enables Sales

    5 Tips for Structuring Your Pricing Page to Gain a Competitive Advantage

    Top 3 Sales Consequences for Ignoring Competitive Intelligence

    How to Measure the Economic Value of Competitive Intelligence

    Top 5 Competitive Intelligence Challenges from 1,000+ Industry Professionals

    Measuring Competitive Intelligence: The Importance of Setting Goals and KPIs [+ Examples]

    5 Strategies for Sharing Competitive Intelligence Information with Your Teams

    Announcing Crayon’s Series A Funding to Bring Real-Time Competitive Insight to Every Business

    We Analyzed the Top 100 Tech Company Websites from the Fortune 500 List: Here’s What We Found

    3 Qualitative Data Sources You Should Use in Your Win/Loss Analysis

    What is a SWOT Analysis? Let’s Start with the Basics

    7 Key Sales Enablement Metrics You Should be Tracking

    How to Craft the Perfect Product Marketing Job Description [+ 5 Examples]

    Planning a Successful Sales Kickoff - 16 Tips from Marketing Leaders

    12 Ways Competitive Intelligence Will Benefit Your Team in 2019

    7 Traits Leaders Look for When Hiring Product Marketers

    How Does Competitive Intelligence Fit Into Each Stage of A Product Launch?

    5 Ways You’re Wasting Time on Manual Competitive Intelligence Research

    Three Ways to Get Employee Buy-In for Your Competitive Intelligence Program

    10 Sales Enablement Terms You Need to Know

    Leveraging Competitive Intelligence to Nail Your Product Launch

    8 Best Practices for Effective Sales Battlecards

    The Best Sales Enablement Tool Just Got Better: Introducing Crayon Battlecards

    Get Out of Your Head: How Competitive Intelligence Can Help you Create Messaging That Resonates

    8 Sources of Competitive Intelligence to Boost Your Market Research

    Using Competitive Intelligence to Retain Customers

    12 Types of Sales Enablement Materials to Win More Deals

    How to Gather Competitive Intelligence: Best Practices for Getting Started

    The Art and Science of Using Competitive Intelligence to Win Sales