CRAYON COMPETITIVE
INTELLIGENCE BLOG

New Data: Battlecard Benchmarks and Best Practices Based On 1,200+ Survey Responses

Conor Bond

Conor Bond on Thu, Jun 16, 2022

Sadly, the impact of good product marketing is often obscured. A flawless product launch, an inspiring positioning statement, a face-melting slide deck—you and I both know that each of these things contributes to the success of your company. But the people calling the shots? They may not realize just how vital you are.

That’s about to change—because when you’re finished reading the brand new 2022 State of Battlecards Report, you’re going to drive up your win rates to heights previously unimaginable.

Based on our industry-leading State of Competitive Intelligence survey—which recently fielded more than ...

I Used Google Alerts to Collect Intel for a Month. Here Are 5 Things I Missed.
Conor Bond

Conor Bond on Wed, Jul 20, 2022

When I was in 4th grade, my elementary school did an invention convention. Each student had to identify a problem in their everyday life and come up with a solution. My 9-year-old brain—which was ...

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Out of the Dark, Into the Noise: The Case for a Tiered Approach to Competitor Tracking
Conor Bond

Conor Bond on Thu, Apr 7, 2022

I don’t think I’ve ever walked up a basement staircase. If I’m feeling courageous, my ascension might look something like a casual jog. Most of the time, though, I’m climbing that thing as fast as I ...

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5 Next-Level Tactics for Gathering Competitive Intelligence
Conor Bond

Conor Bond on Wed, Dec 1, 2021

As a practitioner of competitive intelligence, you have to make trade-offs. You can’t gather intel and activate intel at the same time; every minute spent on the former is a minute not spent on the ...

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How to Find Competitor Pricing Information
Mackenzie Colcord

Mackenzie Colcord on Thu, Oct 28, 2021

Picture this: You’re a sales rep at an email marketing software company. One day, you hop on a discovery call with a prospect. As you’re chatting with them about their goals, they say this: “Easy ...

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8 Sources of Competitive Intelligence to Keep Tabs On Industry Rivals
Mackenzie Colcord

Mackenzie Colcord on Fri, Sep 10, 2021

While your company may have a strong grasp of what’s happening internally, understanding what’s happening externally in your marketplace is critical for sound decision-making. This is where ...

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A Marketer’s Guide to Conducting Social Media Competitive Analysis (Free Template Included)
Mackenzie Colcord

Mackenzie Colcord on Wed, Aug 11, 2021

There are tons of moving parts when it comes to keeping up with your competitors’ digital footprints. Tracking your rivals’ social media movements, in particular, is critical due to its widespread ...

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How to Create Win/Loss Analysis Templates In Microsoft Excel (Free Downloads)
Conor Bond

Conor Bond on Fri, Jul 30, 2021

More than two-thirds of competitive intelligence professionals say their in-house team is responsible for win/loss analysis. Translation: A lot of folks—perhaps yourself included—are tasked with ...

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Here Are 4 Must-Ask Questions For Your Win/Loss Interviews
Laura Taylor

Laura Taylor on Fri, Jul 23, 2021

Win/loss analysis—the process of determining why deals are won or lost—yields insights that practically everyone across your organization can use to their advantage. Sales reps get insights that they ...

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How to Gain Valuable Insight From Your Competitor’s Website
Mackenzie Colcord

Mackenzie Colcord on Fri, Jun 25, 2021

According to our 2021 State of Competitive Intelligence Report, 99% of survey respondents found value in monitoring their competitors' website changes. Between messaging and team changes, pricing and ...

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The Definitive Guide to Win/Loss Analysis: How to Gather, Analyze, and Act On Win/Loss Data
Conor Bond

Conor Bond on Fri, May 7, 2021

Win/loss analysis is an essential practice for anyone who wants to better understand their competitive landscape and continuously optimize processes across sales, marketing, product management, and ...

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The 8 Free Market Research Tools and Resources You Need to Know
Conor Bond

Conor Bond on Wed, Apr 7, 2021

With over 400,000 new businesses opening in the United States each month, the need for individual companies to conduct their own market research has never been more urgent.  However, conducting ...

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Why Your Coworkers are a Great Source of Competitive Intelligence
Emily Dumas

Emily Dumas on Wed, Nov 11, 2020

There are many sources of competitive intelligence (CI) that we can tap into. These days, most businesses have a robust digital footprint, so our first thought of a valuable CI source is likely a ...

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How to Do Competitor Monitoring in 10 Minutes a Day
Ellie Mirman

Ellie Mirman on Thu, Jul 16, 2020

Competitive intelligence (CI) done right is a big commitment. But one of the biggest misconceptions is that competitive intelligence only consists of big research projects done monthly, quarterly, or ...

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4 Ways To Sleuth Your Competitor’s Customer Segments
Tamara Grominsky

Tamara Grominsky on Thu, Apr 4, 2019

Standing out in a crowded market isn’t easy. Unless your company is the industry leader, you’re tirelessly fighting for market share. And, even if you are the leader, there will always be new ...

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How to Architect Your CRM for Stronger Win/Loss Analysis
Tom Heys

Tom Heys on Thu, Mar 28, 2019

Once you’ve decided to tackle win/loss analysis as an organization, the next natural step is to invest some time and thought into how you will go about collecting the data. Win/loss interviews – ...

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3 Qualitative Data Sources You Should Use in Your Win/Loss Analysis
Lauren Kersanske

Lauren Kersanske on Thu, Jan 24, 2019

Performing a win/loss analysis is one of the single most valuable things a product marketer can do for their company. It helps sales understand why they are winning (or losing) deals, pushes ...

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5 Ways You’re Wasting Time on Manual Competitive Intelligence Research

Danielle DiRaddo on Wed, Dec 12, 2018

Do you find yourself meaninglessly scrolling through the internet looking for intel on your competitors? Well, you can make that time 10x more effective with just a few tips and tricks. It’s all a ...

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How to Set Up Free Google Alerts to Monitor Your Competitors
Emily Dumas

Emily Dumas on Wed, Mar 14, 2018

Editor's note: Google Alerts is an imperfect solution. We did an experiment to prove it. The internet is constantly buzzing with the latest and greatest updates from companies and buyers alike. This ...

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How to Use Your Competitors’ Twitter Activity to Your Advantage
Emily Dumas

Emily Dumas on Thu, Mar 1, 2018

Everyone’s marketing team works hard to build a strong social presence for their brand. But how aware are they when it comes to the social presence of competitors? Social media isn’t an easy outlet ...

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A Primer on Win Loss Analysis as a Competitive Intelligence Tool
Zachary Golden

Zachary Golden on Mon, Nov 20, 2017

There is nothing quite like the feeling of closing a sale with a successful team effort, especially when up against a top competitor. But after the celebration fades, how often do teams have an ...

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What We Can Learn From Our Competitors' Customers
Matt Desilet

Matt Desilet on Fri, Sep 15, 2017

We can learn volumes from our competitors' customers. Customers that take the time to say something about a company online likely have strong opinions. Customer sentiment can be good, bad, and ugly. ...

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