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2019 State of Competitive Intelligence

The Latest Best Practices, Challenges, and Opportunities in the Market and Competitive Intelligence Field

In an increasingly crowded marketplace, how are companies getting intelligence on their competitors, customers, and thought leaders? Crayon's State of Competitive Intelligence report dives into exactly that—to share the best practices, challenges, and opportunities in the field of market and competitive intelligence. 

Download the full report to browse 50+ pages45+ graphs, and hundreds of statistics on market and competitive intelligence.

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What is the State of Competitive Intelligence Report?

The State of Competitive Intelligence Report was launched with the goal of surfacing the best practices, the challenges, and the trends in the competitive intelligence field for all of the businesses trying to tackle this today. This second annual report, the largest study on the field of competitive intelligence, brings together responses from more than 1,000 competitive intelligence professionals. They shared their goals, their processes, and their challenges related to helping their organizations gain and keep a competitive advantage. By sharing their responses, we hope new and experienced competitive intelligence peers alike can grow in their roles and better enable their teams to succeed.

Executive Summary & Key Findings

The State of Competitive Intelligence 2019 focuses on trends in CI investment, goals and metrics, the CI process itself, and results experienced as a result of CI practices. Check out the Slideshare summary of the key findings👇


The State of Competitive Intelligence Survey was open December 2018 to January 2019 and yielded more than 1,000 responses. Responses ranged from full time CI professionals to professionals who do CI as part of their role to CI stakeholders across the business who consume CI deliverables. Each chapter of this report dives into different areas of the competitive intelligence field - company investment, goals and metrics, results experienced, and more. Learn what top professionals are doing today and how they’re innovating in the new year.