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Crayon Competitive Intelligence Blog

3 Win/Loss Insights to Use in Your Battlecards

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Lauren Kersanske on Wed, Mar 18, 2020

Win/loss analysis is a critical component of competitive intelligence (CI). Understanding who you are winning (or losing) against and why helps inform how you position and differentiate yourself against the competition as well as what tactics to use in competitive deals. However, conducting a win/loss analysis is a resource-intensive undertaking—you have to gather qualitative feedback from different people across the organization, as well as customers and prospects. You then have to analyze...

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5 Expert Tips for Improving Your Sales Enablement Strategy

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Emily Dumas on Fri, Feb 21, 2020

Product marketers are responsible for a wide range of tasks, that without them, many teams would be left scrambling. One team that relies heavily on product marketers is the sales team. Oftentimes,...

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How to Enable Sales Teams to Win in Hyper-Competitive Markets

Guest Blogger on Wed, Dec 11, 2019

The following article was written by Jake Miller. Jake joined Allego after commercial launch to help establish product marketing and lead ongoing strategic use case development and commercialization...

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Why Your Battlecards Aren’t Working

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Ben Cope on Wed, Nov 20, 2019

Your competitors impact nearly every aspect of your business. They impact how your product team shapes its development roadmap. They shape how your marketing team runs campaigns. They even influence...

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5 Ways to Drive Sales Adoption of Battlecards

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Lauren Kersanske on Fri, Nov 8, 2019

Imagine that you spent hours upon hours building an informative and detailed battlecard for your sales team. Now imagine that once you hit publish, the sales team barely uses it. If you’re a product...

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Why Competitor Battlecards Should Focus on the Entire Sales Funnel

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Ben Cope on Fri, Oct 4, 2019

Competitor battlecards have become a popular tool for enabling sales teams, and with good reason. Competitive analyses are more in-depth than what a salesperson needs when they encounter a...

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Competitive Objection Handling: How to Fight Against Competitor Claims

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Lauren Kersanske on Thu, Sep 12, 2019

The competition is talking about you, and no surprise—it’s not good. Whether it’s half-truths or outright lies, you need to arm your sales team with tactics and talking points to counter claims made...

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How to Prepare Your Sales Team to Win More Competitive Deals

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Ben Cope on Thu, Aug 22, 2019

Receiving an inbound demo request is often the best part of a salesperson’s day. Learning that the evaluation is going to be competitive in nature can be less exciting. Sales teams in competitive...

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10 Dynamic Tiles to Integrate Into Your Sales Battlecards

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Ellie Mirman on Thu, Jul 25, 2019

Battlecards have historically lived in static PDFs delivered via email to sales reps’ computers. And by historically, I mean most battlecards today are static documents that are always out-of-date,...

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37 Great Topics for your Sales Battlecards and Competitor Profiles

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Tom Heys on Wed, Jul 17, 2019

Are you feeling in a rut with your competitive intelligence (CI) deliverables? Want some ideas to help you take the content to the next level? Below are some different ways to spice up your ...

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