Unless you’re subscribed to the Crayon blog, you’re most likely reading this because you Googled “pre-call planning.”
If that’s the case, you probably noticed that there are a lot of blog posts on this subject. You may have even read some of them. We read some of them, too, and after the third or fourth one, we were struck by a surprising realization:
No one is talking about competitive intelligence.
Now, to be fair, there are several blog posts that recommend gathering intel on your prospect’s