<img src="//bat.bing.com/action/0?ti=5668523&amp;Ver=2" height="0" width="0" style="display:none; visibility: hidden;">
Sign Up Free Log In

Blog

Intelligence & Inspiration for Marketing, CI, & Strategy Teams

Subscribe
Entries related to: sales-enablement

7 Key Sales Enablement Metrics You Should be Tracking

Sales enablement is an essential strategy within every successful organization. Sales enablement is the process of ensuring that your sales team is armed with beneficial tools and resources to help them succeed at their job. But, the act of just building these sales enablement tools and sharing them with your sales team isn’t the end of the process. You need to know how well your sales enablement tools are performing so that you know how to improve or change your strategy. Not sure how you can measure that? Here are seven key sales enablement metrics that you should be tracking.

Read More

Planning a Successful Sales Kickoff - 16 Tips from Marketing Leaders

It’s that time of year again -- when we gather the entire sales team together, energize them, educate them, and align them for success in the new year. This effort often falls to the team that we frequently turn to for connecting and communicating across teams: Marketing. It’s no small feat to tackle this annual event, so we turned to marketing leaders to get their tips for a successful kickoff and hear what they’re struggling with this time around.

Read More

10 Sales Enablement Terms You Need to Know

Sales enablement is an important role in any organization - ensuring that sales has the skills and tools to win in their market. Most industries change rapidly, with competitors regularly launching campaigns and products or new competitors breaking into the market. Maybe you’re new to sales enablement, or perhaps you need a refresher of key terms. No matter your current sales enablement knowledge status, we’ve put together a helpful sales enablement glossary that you can keep in your back pocket, to ensure that you’re setting up your sales team for success.

Read More

8 Best Practices for Effective Sales Battlecards

Competitor battlecards are one of the most common sales enablement tools businesses create today. Battlecards are one of the key ways that a business can translate competitive intelligence into strategies for a sales team to win more deals and bring in more revenue. Battlecards provide an overview of a specific competitor’s company, products, and services, and provide guidelines on how to win a deal against that competitor.

Read More