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Learn how to gather & distribute competitive intelligence
Take this course if you're looking for answers to questions like:
- What is competitive intelligence?
- How can different people around my company use competitive intelligence?
- Where can I find competitive intelligence?
Learn how to drive adoption of competitive intelligence
Take this course if you're looking for answers to questions like:
- Why are the best competitive intelligence programs so successful?
- What steps should I take to build a competitive intelligence program?
- How can I get my colleagues to adopt competitive intelligence?
Learn how to analyze market & competitive intelligence
Take this course if you're looking for answers to questions like:
- How can I influence strategic decision-making at my company?
- What techniques can I use to analyze the intelligence I'm gathering?
- How can I predict and prepare for my competitor's next big move?
Matt Powell
PMM, Competitive & Market Intelligence at Later
"This academy is super timely. So many resources talk about what CI pros should be doing — but too few focus on how to do it. There’s a big difference, especially in a developing niche that needs some level of activation expertise to uncover value. Crayon has done a good job with this."