Ready to Run Circles Around Your Rivals?

Competitive Advantage Academy is the world's only collection of free, on-demand competitive intelligence certifications.

Learn more about the courses Already enrolled? Log in

IT'S A GREAT TIME TO INVEST IN YOUR COMPETITIVE INTELLIGENCE SKILL SET

59%

of CI practitioners say their markets have gotten much more competitive in recent years.

66%

of growing CI teams plan to equip their practitioners with better technology in the near future.

98%

of key stakeholders (product managers, marketers, sellers, etc.) say CI is important to their success.

Activator Course: Learn how to gather & distribute competitive intelligence

Take this course if you're looking for answers to questions like:

What is competitive intelligence?
How can different people around my company use competitive intelligence?
Where can I find competitive intelligence?

Enroll in the Activator course →

Architect Course: Learn how to formalize a competitive intelligence program

Take this course if you're looking for answers to questions like:

Why are the best competitive intelligence programs so successful?
What steps should I take to build a competitive intelligence program?
How can I get my colleagues to adopt the assets I create for them?

Enroll in the Architect course →

Accelerator Course: Learn how to transform raw intelligence into actionable insight

Take this course if you're looking for answers to questions like:

How can I influence strategic decision-making at my company?
What techniques can I use to analyze the intelligence I'm gathering?
How can I predict and prepare for my competitor's next big move?

Enroll in the Accelerator course →

MATT POWELL

PMM, Competitive & Market Intelligence at Later

This is super timely. So many resources talk about what CI pros should be doing—but too few focus on how to do it. There’s a big difference, especially in a developing niche that needs some level of activation expertise to uncover value. Crayon has done a good job with this.