competitive advantage academy
Free, on-demand competitive intelligence certifications that teach you how to run circles around your rivals.
Earn your CI stripes from the company trusted by
What is Competitive Advantage Academy?
Competitive Advantage Academy is a collection of free, on-demand CI certifications. Each course is 100% self-paced, consisting of instructor-led video lessons and corresponding transcripts. As you work your way through any given course, you'll be prompted to take a handful of quick quizzes, each one assessing your command of the material. Pass each quiz and you'll be awarded a certification badge—one that you can proudly share with your colleagues and LinkedIn connections!
Why should I enroll in the Academy?
To set yourself up for success in a world where you're expected to drive real-time impact across your organization.
With barriers to entry continuously falling and competition rapidly intensifying, more and more CI teams are automating the collection of intel, allowing them to focus on producing insights and deliverables.
This is good news! But it means the bar has been raised: The modern CI practitioner needs to be able to deliver value on an ongoing basis to stakeholders in product management, marketing, sales, and beyond.
What courses are available?
Now available is the Activator certification—an intro to practicing CI at a B2B company. Take this course and you'll learn how to:
- Activate intel for product managers through comparison matrices
- Activate intel for marketers through data visualizations
- Activate intel for sellers through battlecards (like this one 👉)
- Activate intel for executives through newsletters
- Gather intel on competitors' product, GTM, and company initiatives
- Measure the success of your activation efforts
Coming soon is the Architect certification—a step-by-step guide to building a formal CI function. Stay tuned!
