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IT'S A GREAT TIME TO INVEST IN YOUR COMPETITIVE INTELLIGENCE SKILL SET

59%

of CI practitioners say their markets have gotten much more competitive in recent years.

66%

of growing CI teams plan to equip their practitioners with better technology in the near future.

98%

of key stakeholders (product managers, marketers, sellers, etc.) say CI is important to their success.

Level I: Activator Course

Learn how to use competitive intelligence to drive better decision-making and execution across product management, marketing, sales, and executive leadership.

This course is perfect for you if:

You're a product marketer trying to expand your skill set
You're a demand marketer trying to break into product marketing
You're a curious person who (correctly) thinks CI seems awesome

Learn more about the Activator course →

Level II: Architect Course

Learn how to make a lasting impact on your company—and your career—by building a meaningful, measurable competitive intelligence program.

This course is perfect for you if you're eager to:

Proactively solve problems before they escalate
Focus on work that you actually enjoy
Get the recognition you deserve

Learn more about the Architect course →

MATT POWELL

PMM, Competitive & Market Intelligence at Later

This is super timely. So many resources talk about what CI pros should be doing—but too few focus on how to do it. There’s a big difference, especially in a developing niche that needs some level of activation expertise to uncover value. Crayon has done a good job with this.