
Ready to Run Circles Around Your Rivals?
Competitive Advantage Academy is the world's only collection of free, on-demand competitive intelligence certifications.
IT'S A GREAT TIME TO INVEST IN YOUR COMPETITIVE INTELLIGENCE SKILL SET
59%
of CI practitioners say their markets have gotten much more competitive in recent years.
66%
of growing CI teams plan to equip their practitioners with better technology in the near future.
98%
of key stakeholders (product managers, marketers, sellers, etc.) say CI is important to their success.

Architect Course: Learn how to formalize a competitive intelligence program
Take this course if you're looking for answers to questions like:
- Why are the best competitive intelligence programs so successful?
- What steps should I take to build a competitive intelligence program?
- How can I get my colleagues to adopt the assets I create for them?

Accelerator Course: Learn how to transform raw intelligence into actionable insight
Take this course if you're looking for answers to questions like:
- How can I influence strategic decision-making at my company?
- What techniques can I use to analyze the intelligence I'm gathering?
- How can I predict and prepare for my competitor's next big move?


MATT POWELL
PMM, Competitive & Market Intelligence at Later
This is super timely. So many resources talk about what CI pros should be doing—but too few focus on how to do it. There’s a big difference, especially in a developing niche that needs some level of activation expertise to uncover value. Crayon has done a good job with this.