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Help sales reps win

Crayon puts real-time competitive intel at their fingertips in Salesforce, Slack, and every other tool they use.

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Identify your top competitors—and why you're better than them

See which competitors are in your deals, how often you beat them, and the reasons why buyers choose your product.

Embed battlecards in the tools your sales reps use

Salesforce, HubSpot, Slack, Teams, Highspot, Seismic, Showpad, Guru, SharePoint ... Crayon battlecards can live anywhere you'd like.

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Deliver 1:1 support to the reps who need it most

With your Crayon leaderboard, you can keep tabs on each rep's individual performance in competitive opportunities.

Alex Mackenzie

Director, Sales @ Allego

“In less than 6 months of using Crayon, the sales win rate in our most competitive segment has doubled, and our win rate against a top competitor has tripled to 95%."

Real-time competitive intel in the tools your sales reps use

Crayon ensures that the latest competitive intel is easily accessible from Slack, Salesforce, Highspot, and every other tool in your sales tech stack.