How to Launch Compete at SKO
It's sales kickoff season. Check out our latest webinar for advice on how to effectively present CI at your upcoming SKO Download Now!
Intelligent Analysis, Instantly
Stop manually sifting through competitor data. Use Sparks to gather and analyze the most important signals across your competitive landscape.
- Automate competitor research: Spark can surface insights from product updates and launches to messaging and positioning changes in seconds
- Internal data analysis: In addition to analyzing your competitors' external digital footprint, Sparks finds the valuable insights scattered across internal channels like Gong/Chorus calls, messaging tools, win/loss notes, and more
- Spot trends faster: Sparks finds trends and patterns across competitive data sources so you can stay a step ahead.
AI That Turns Signals Into Sales-Ready Content
Once analysis is complete, Sparks creates the content you need, in the format you want: refreshed battlecards, a sales email that helps win a deal, a SWOT analysis of a new competitor, and more. Competitive assets stay up-to-date with Sparks so sales always has the latest intel.
- Auto-update battlecards: Your battlecards will never go stale again. Sparks keeps them fresh automatically by generating, updating, and distributing insights.
- Ensure accuracy: Crayon flags outdated content and makes suggested updates based on the latest competitive information.
- Stay ahead with ease: Schedule Sparks to deliver competitive updates to stakeholders automatically.
Competitive Enablement on Autopilot
Sparks makes enablement effortless by delivering AI-generated insights wherever your sales team already works. Sparks automatically gets the right competitive content to the right people.
- Integrated Everywhere: Share Sparks directly in Slack or Teams. Take your Sparks created content and share those assets in Salesforce, Seismic, Highspot, and more.
- Personalized for Reps: Route insights based on each seller's active deals for maximum relevance.
- Flexible Formats: Push updates as battlecards, Compete Hub posts, newsletters, email digests — whatever fits your workflow.
%20(2).png?width=1800&height=1200&name=Stylized%20Images%20(Shannon%20+%20Kimp)%20(2).png "Stylized Images (Shannon + Kimp) (2)")
Sparks & AI-Powered Compete
Sparks was built for you — designed to handle the heavy lifting of CI so you can focus on strategy to drive impact.
Compete teams have rapidly adopted Sparks:
85,000
Sparks created (and counting)
15M
data points analyzed
80%
of Crayon customers use Sparks
Crayon customers are turning data overload into actionable enablement with Sparks
But don't take our word for it......
“We have thousands of competitive insights that we need to review and curate constantly because we can’t miss any potential, relevant signals. This is where Sparks comes in. I can apply certain criteria for the insights I’m tracking and provide specific prompts and Sparks produces these really valuable results."
CI Program Manager & Senior Corporate Strategy Analyst, Paychex
“At Alteryx, Crayon's Sparks have become a cornerstone of our competitive intelligence strategy, enabling us to scale our CI efforts efficiently while maximizing our internal resources. This powerful tool helps us manage and interpret vast amounts of competitive data, turning it into actionable insights with unprecedented speed."
Lead Product Manager, Generative AI & Product Strategy, Alteryx
"I have officially said goodbye to manually searching through various information sources. Sparks automates this effort and provides insightful takeaways for our compete program. I love the pre-written templates and as always the Crayon team goes above and beyond by providing additional prompts I can incorporate into my competitive strategy every month."
Senior Product Marketing Manager, Reputation
"Sparks is a game-changer for analyzing insights. It's more reliable than ChatGPT and makes my life easier."
Senior Market and Competitive Intelligence Manager, AVEVA Solutions